\u203a\t\u0160koda Auto supported the\u00a0Tour de\u00a0France as Official Main Partner for the\u00a023rd time
\n\u203a\t\u0160koda Design created trophies inspired by the brand\u2019s Modern Solid design language for the overall winner, the\u00a0leaders of the\u00a0points and mountains classifications, and the\u00a0best young rider
\n\u203a\tTadej Poga\u010dar claimed victory in the\u00a0world\u2019s toughest cycling race for the\u00a05th time
\n\u203a\t\u0160koda Auto CEO Klaus Zellmer presented the\u00a0green crystal trophy to winner of the\u00a0points classification, Mads Pedersen
\n\u203a\tThe\u00a0new all-electric \u0160koda Peaq and the\u00a0Superb iV served as \u2018Red Cars\u2019 for Race Director Christian Prudhomme <\/p>\n
Mlad\u00e1 Boleslav, 27 July 2026 \u2013 The\u00a0113th Tour de France, the\u00a0world\u2019s most famous road cycling race, concluded yesterday with its traditional final stage on the\u00a0Champs-\u00c9lys\u00e9es in Paris, where overall winner, Slovenian Tadej Poga\u010dar, claimed his 5th Tour victory. \u0160koda Auto has supported the\u00a0event as its Official Main Partner since 2004. This\u00a0year, \u0160koda Design created new trophies inspired by the\u00a0brand\u2019s Modern Solid design language. Klaus Zellmer, Chairman of the\u00a0Board of \u0160koda Auto, presented the\u00a0green trophy to Dane Mads Pedersen, winner of the points classification. The\u00a0car manufacturer also supplied the organisers with 225 electrified vehicles, including the\u00a0\u0160koda Peaq and Superb iV, which served as the\u00a0two \u2018Red Cars\u2019 used by Race Director Christian Prudhomme. \u0160koda Auto\u2019s partnership with race organiser A.S.O. will continue until 2028.<\/p>\n
\ufeff<\/p>\n
\u201cThe\u00a0Tour de\u00a0France and \u0160koda Auto are driven by a\u00a0shared set of traits including determination, innovation, and human touch. Our partnership is strong because of these values as well as our heritage as a\u00a0company that started out producing bicycles in 1895. We are honoured and proud to have supported this extraordinary race as the\u00a0Official Main Partner for more than two decades. This year\u2019s event also gave us the\u00a0opportunity to showcase our new flagship, the\u00a0all-electric \u0160koda Peaq, in its role as one of the\u00a0Race Director\u2019s Red Cars. Congratulations to all the\u00a0riders on their outstanding performances. We are already looking forward to the\u00a0Tour de France Femmes avec Zwift.\u201d<\/p>\n
Klaus Zellmer, \u0160koda Auto CEO<\/p>\n
Public debut for the\u00a0Epiq and Peaq: \u0160koda Auto supplies 225 vehicles Extensive programme at the event and on WeLoveCycling.com \u0160koda continues to support other top cycling events
The\u00a0Czech carmaker supplied the\u00a0organisers and cycling teams with 225 electrified Enyaq and Superb iV vehicles. The\u00a0all-new \u0160koda Peaq<\/a> served as one of Race Director Christian Prudhomme\u2019s Red Cars, alongside the\u00a0plug-in hybrid Superb iV. These vehicles functioned as mobile command centres from which the race was overseen. Since 2019, only electrified \u0160koda models have served in this role.
The\u00a0new \u0160koda Epiq<\/a> urban SUV crossover also made its public debut at the\u00a0event, joining the\u00a0Tour\u2019s traditional publicity caravan.<\/p>\n
\u0160koda\u2019s presence at this year\u2019s Tour de France centred on the\u00a0\u2018Ooooh, that\u2019s Epiq\u2019 campaign. Its colourful shapes and designs appeared in the\u00a0fan zone, on jerseys and across a range of merchandise. \u0160koda also ran competitions on WeLoveCycling.com, offering prizes including \u0160koda bicycles and official green jerseys. The\u00a0top prize was a\u00a0place on a\u00a0special stage for amateur riders alongside four-time Tour de France winner and \u0160koda cycling ambassador Chris Froome<\/a>.<\/p>\n
\u0160koda Auto supports numerous other major cycling events and has been a\u00a0partner of the\u00a0Tour de France Femmes avec Zwift, the\u00a0world\u2019s largest women\u2019s cycling race, since 2022.
Since last year, \u0160koda Auto has also been an\u00a0official partner of major events organised by the\u00a0Union Cycliste Internationale (UCI), including the\u00a0UCI Mountain Bike World Championships.<\/p>\n","protected":false},"excerpt":{"rendered":"\u203a \u0160koda Auto supported the\u00a0Tour de\u00a0France as Official Main Partner for the\u00a023rd time
\u203a \u0160koda Design created trophies…\n","protected":false},"author":2,"featured_media":561643,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[85,46,105],"class_list":["post-561642","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-il","tag-israel","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/561642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=561642"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/561642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/561643"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=561642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=561642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=561642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}