{"id":564200,"date":"2026-07-28T21:36:11","date_gmt":"2026-07-28T21:36:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/564200\/"},"modified":"2026-07-28T21:36:11","modified_gmt":"2026-07-28T21:36:11","slug":"blackpinks-rose-helps-puma-launch-its-new-speedcat-etoile-sneakers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/564200\/","title":{"rendered":"Blackpink\u2019s Rose Helps Puma Launch Its New Speedcat Etoile Sneakers"},"content":{"rendered":"

\n\tPuma<\/a> and K-pop star Ros\u00e9 are back together again \u2014 this time to introduce the German athletic brand\u2019s latest Speedcat lineup.<\/p>\n

\n\tOn July 30, Puma<\/a> is taking its racing-inspired silhouette to the ballet with the Speedcat Etoile collection. Described as a \u201cdelicate spin on the low-profile silhouette that\u2019s been taking over street style,\u201d the company said the line features satin-inspired finishes, soft suede overlays, and ribbon laces designed to tie into bows.<\/p>\n

\n\tAvailable in pastel pink, neutral beige and classic black colorways, the Speedcat Etoile debuts with a new campaign featuring the Blackpink<\/a> member in a scene surrounded by youthful nostalgia<\/a> and personal mementos that shaped her childhood.<\/p>\n

\n\tThis is the latest project from Ros\u00e9 and Puma, which first got together in 2024 when the brand signed the K-pop sensation as a brand ambassador<\/a>.<\/p>\n

\n\tIn July 2025, the duo was back together again for summer-ready colorway of the Puma Speedcat<\/a>. This iteration of the low-profile sneaker<\/a>, which was first created for race car drivers and then released as a lifestyle shoe in 1999, featured a bright orange Formstrip against an ultra-light blue upper.<\/p>\n

\n\tRos\u00e9 was also there to support Puma, alongside fellow pop star Dua Lipa, when they first served as the faces of the Speedcat in 2024, the year the style was rereleased. Dubbed the \u201chottest sneaker in the world\u201d by Lyst in October 2024, the relaunch of the Speedcat was celebrated at an event in Milan in December that same year.<\/p>\n

\t\t\t\t\t\t\"Puma,<\/p>\n

\t\t\t\t\tThe Puma Speedcat<\/a> Etoile collection.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Puma<\/p>\n

\n\tAnd in August, Ros\u00e9 unveiled her first full collection with Puma<\/a>. The capsule centered around the Speedcat Ballet silhouette, which featured pointe-inspired laces, and the Speedcat OG Premium, which came with statement lacing details enveloping the upper.<\/p>\n

\n\tThe debut collection also had apparel like an oversized track jacket and relaxed track pants as well as a half-zip jacket, a full-zip hoodie and a mesh top. Accessories included the extra-small duffle and Micro Grip bag.<\/p>\n

\n\tThe new Speedcat Etoile, which retails for $110, will be available starting July 30 at Puma.com, Puma flagship stores, and select wholesale partners.<\/p>\n

\t\t\t\t\t\t\"Rose,<\/p>\n

\t\t\t\t\tRos\u00e9 wears the Puma Speedcat Etoile sneaker.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Puma<\/p>\n

\t\t\t\t\t\t\"Rose,<\/p>\n

\t\t\t\t\tRos\u00e9 wears the Puma Speedcat Etoile sneaker.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Puma<\/p>\n","protected":false},"excerpt":{"rendered":"Puma and K-pop star Ros\u00e9 are back together again \u2014 this time to introduce the German athletic brand\u2019s…\n","protected":false},"author":2,"featured_media":564201,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2703,146,85,46,47115,189316],"class_list":["post-564200","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-blackpink","tag-entertainment","tag-il","tag-israel","tag-puma","tag-puma-speedcat"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/564200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=564200"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/564200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/564201"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=564200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=564200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=564200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}