\u201cA good set of results and a small raise in guidance were certainly welcome after concerns have been raised about the health of the luxury consumer and about the cadence of Ferrari\u2019s own margin development,\u201d Reitman said, predicting that the group was likely to raise its guidance again in the third quarter.<\/p>\n
Vigna said the personalisation demand was driven both by \u201caesthetics\u201d needs, such as the type of leather, and \u201cfunctional\u201d needs such as the number of cameras in a vehicle.\u00a0<\/p>\n
Ferrari\u2019s chief financial officer Antonio Picca Piccon said personalisation was likely to account for more than 20 per cent of its annual revenue.<\/p>\n
Regarding demand for its first electric vehicle model, Vigna said he was satisfied with the level of uptake, which he claimed was coming from various regions across the world. But he declined to comment on how many EVs had been sold so far.<\/p>\n
The FT reported on Wednesday (Jul 29) that Ferrari achieved this year\u2019s sales target for the Luce <\/a>off the back of strong demand from China despite a polarising design that drew a backlash from investors and enthusiasts.\u00a0<\/p>\n By Kana Inagaki \u00a9 2026 The Financial Times.<\/p>\n