{"id":568534,"date":"2026-07-31T11:46:12","date_gmt":"2026-07-31T11:46:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/568534\/"},"modified":"2026-07-31T11:46:12","modified_gmt":"2026-07-31T11:46:12","slug":"when-is-the-best-time-to-buy-an-oled-i-did-a-deep-dive-on-the-price-history-of-the-lg-c5-and-found-the-exact-time-to-purchase","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/568534\/","title":{"rendered":"When is the best time to buy an OLED? I did a deep dive on the price history of the LG C5 \u2013 and found the exact time to purchase"},"content":{"rendered":"

As the resident deals writer of What Hi-Fi?, there\u2019s one question that haunts me more than any other\u2026 when is the best time to buy an OLED?<\/p>\n

Black Friday<\/a>? Prime Day? Just after the next model comes out?<\/p>\n

<\/p>\n

Now, those are all valid answers \u2013 they are all times we have seen price crashes on various OLED TVs. But which one is actually the cheapest? Obviously TVs become cheaper the longer they are out \u2013 but where\u2019s the sweet spot before the TV gets discontinued or just becomes woefully outdated?<\/p>\n

Latest Videos FromWhat Hi-Fi?<\/p>\n

To settle things once and for all, I have undertaken a price history on one of the biggest and best TVs out there: the LG<\/a> C5. The model is perfect for this exercise, as the LG C-series is extremely popular, follows a yearly release cycle, and, if you check our reviews, is a rather impressive OLED TV line.<\/p>\n

Having covered many LG C5 deals since it was released in spring 2025, we have a fair bit of data about its price history over time. So let\u2019s get stuck in\u2026<\/p>\n

You may like<\/p>\n

LG C5: a price history<\/p>\n

\n

\"A\n<\/p>\n

(Image credit: What Hi-Fi? \/ Netflix, Drive To Survive)<\/p>\n

For convenience\u2019s sake, let\u2019s start with one size: the 55-inch LG C5, which is the largest model we reviewed and one of the more popular sizes. We reviewed the 55-inch LG C5<\/a> on 12 April 2025 at its launch price of \u00a31900 \/ $1999 \/ AU$3299.<\/p>\n

It didn\u2019t take long for some serious discounts to arrive. On 21 May 2025, barely two months after release, we reported that the 55-inch C5 was down to \u00a31520<\/a> at Richer Sounds. That\u2019s a \u00a3380 (20 per cent) saving already \u2013 and that highlighted price didn\u2019t even include a cashback offer that was running at the time.<\/p>\n

The latest hi-fi, home cinema and tech news, reviews, buying advice and deals, direct to your inbox.<\/p>\n

55-inch LG C5 Price History<\/p>\n

Price (\u00a3)<\/p>\n

050010001500200012\/04\/2521\/05\/2506\/10\/2521\/10\/2529\/10\/2506\/11\/2513\/11\/25Black FridayCyber Monday05\/06\/2622\/06\/26Prime Day25\/06\/26050010001500200012\/04\/2521\/05\/2506\/10\/2521\/10\/2529\/10\/2506\/11\/2513\/11\/25Black FridayCyber Monday05\/06\/2622\/06\/26Prime Day25\/06\/26<\/p>\n

Date<\/p>\n

\nLG C5 55-inch\n<\/p>\n

Price DataTimestamp (date)LG C5 55-inch (\u00a3)019001152021199311994119951050610997106989659949109891197712969 <\/p>\n

\"What<\/p>\n

The next big price decrease we spotted came on 6th October 2025, when we reported that the C5 was now \u00a31199 at Richer Sounds<\/a>. The C5 had been out for more than six months at this point, so a big price decrease was not unexpected; with another six months to go until the inevitable release of the C6, the C5 was now reduced by \u00a3700 (37 per cent). But all eyes were now turning towards Black Friday…<\/p>\n

Curiously, while we did see a good price of \u00a31069 on Black Friday, the 55-inch C5 was actually a tad cheaper a few weeks earlier on 6th November, when we spotted it at \u00a31050.<\/p>\n

The C5 saved its best discount for Cyber Monday<\/a>, however, when it broke through the \u00a31000 barrier and crashed to \u00a3965 \u2013 a good 49 per cent off.<\/p>\n

What to read next<\/p>\n

Here we see the price of the C5 start to stabilise just under the \u00a31000 mark. Even the arrival of the LG C6<\/a> in spring 2026 didn\u2019t result in any significant further discounts.<\/p>\n

The next round of new lowest prices came around yet another sales event: the run-up to the FIFA World Cup 2026. This was a period when retailers were dropping new lowest prices on TVs left, right and centre. The LG C5 was not left on the bench \u2013 it hit rock bottom on 5th June 2026, officially reaching half price<\/a> with a \u00a3949 price tag, once again at Richer Sounds.<\/p>\n

By the time Amazon Prime Day<\/a> rolled along in June 2026, the World Cup was in full swing and new TV discounts had started to die down a bit. The LG C5 was one of the star products of that sales event, with prices dropping back down to \u00a3977, but that wasn\u2019t quite a new low for the 55-inch model.<\/p>\n

And now? As of July 2026, the best price we found for the 55-inch LG C5 was \u00a3969 at Richer Sounds<\/a> and Sevenoaks<\/a> thanks to a \u00a330 voucher code. That\u2019s a fine price for an Award-winning OLED TV, but it\u2019s still a few whiskers off the lowest ever price.<\/p>\n

It\u2019s also worth noting that it was often specialist retailers who were offering new lows on the 55-inch C5 \u2013 not always Amazon, as some might assume.<\/p>\n

<\/p>\n

Today’s best LG OLED evo AI C5 55-inch TV 2025 deals<\/p>\n

How do the other sizes compare? <\/p>\n

\n

\"LG\n<\/p>\n

(Image credit: What Hi-Fi? \/ Prime Video, Stanley Tucci Searching For Italy)<\/p>\n

After an exhaustive look at the 55-inch model, it\u2019s only fitting that we have a quick look at other screen sizes to ensure we weren\u2019t dealing with an outlier. Take a look at the graph below and you will see that all models roughly follow a similar trend: a rather steep drop in the first few months, before levelling out a bit after Black Friday, after which we start seeing more incremental drops.<\/p>\n

LG C5 Price History<\/p>\n

Price (\u00a3)<\/p>\n

010002000300031\/03\/202517\/06\/2508\/10\/2529\/10\/2506\/11\/2513\/11\/2526\/11\/25Black Friday19\/01\/2614\/04\/202628\/05\/2622\/06\/26Prime Day27\/07\/26010002000300031\/03\/202517\/06\/2508\/10\/2529\/10\/2506\/11\/2513\/11\/2526\/11\/25Black Friday19\/01\/2614\/04\/202628\/05\/2622\/06\/26Prime Day27\/07\/26<\/p>\n

Date<\/p>\n

\nLG C5 42-inch<\/p>\n

LG C5 48-inch<\/p>\n

LG C5 55-inch<\/p>\n

LG C5 65-inch\n<\/p>\n

Price DataTimestamp (date)LG C5 42-inch (\u00a3)LG C5 48-inch (\u00a3)LG C5 55-inch (\u00a3)LG C5 65-inch (\u00a3)01400N\/AN\/AN\/A1N\/AN\/AN\/A27002N\/AN\/A1900N\/A3N\/AN\/A1520N\/A5N\/AN\/AN\/A21006N\/AN\/A1699N\/A7N\/A1500N\/AN\/A8N\/A999N\/AN\/A9N\/AN\/A1199N\/A10949N\/AN\/AN\/A11N\/AN\/A1199N\/A12949N\/AN\/AN\/A13N\/AN\/A1199N\/A14N\/A1049N\/AN\/A15949N\/AN\/AN\/A16N\/AN\/AN\/A169917N\/AN\/A1050N\/A18849N\/AN\/AN\/A19N\/A949N\/AN\/A20N\/AN\/AN\/A149921849N\/AN\/AN\/A22N\/AN\/AN\/A149923N\/AN\/A1099N\/A24849N\/AN\/AN\/A25N\/A949N\/AN\/A26N\/AN\/A1069N\/A27N\/AN\/AN\/A139928799N\/AN\/AN\/A29N\/AN\/AN\/A129930N\/AN\/A989N\/A31N\/A849N\/AN\/A32740N\/AN\/AN\/A33N\/AN\/A955N\/A34N\/AN\/AN\/A123135727N\/AN\/AN\/A36N\/AN\/A965N\/A37740N\/AN\/AN\/A38N\/A849N\/AN\/A39N\/AN\/AN\/A127940N\/AN\/AN\/A139941719N\/AN\/AN\/A42N\/AN\/A999N\/A43N\/AN\/AN\/A124944N\/A849N\/AN\/A45699N\/AN\/AN\/A46N\/A807N\/AN\/A47699N\/AN\/AN\/A48N\/A849N\/AN\/A49N\/A781N\/AN\/A50656N\/AN\/AN\/A51N\/A749N\/AN\/A52N\/AN\/A949N\/A53N\/AN\/A989N\/A54649N\/AN\/AN\/A55N\/A759N\/AN\/A56N\/AN\/AN\/A129957N\/AN\/A977N\/A58623N\/AN\/AN\/A59N\/A725N\/AN\/A60611N\/AN\/AN\/A61N\/AN\/A969N\/A62N\/AN\/A993N\/A63N\/AN\/A969N\/A64749N\/AN\/AN\/A65N\/A849N\/AN\/A66N\/AN\/AN\/A1399 <\/p>\n

\"What<\/p>\n

Interestingly, the prices of the 42-inch and 48-inch models come very close to each other, with both crossing the \u00a31000 barrier at similar times in late September 2025.<\/p>\n

All models reached new lows during the Black Friday sales, even if the drops weren\u2019t particularly dramatic from the pre-sale prices. Still, it was the 65-inch model that saw the best discount, with a whopping 54 per cent reduction from its launch price.<\/p>\n

In terms of their lowest ever price, the two smaller models both reached this during Prime Day 2026. The 55-inch C5\u2019s came a few weeks earlier during the World Cup sales, while the 65-inch version was a lone exception with a rock-bottom price on Black Friday thanks to a Hughes discount code<\/a>.<\/p>\n

<\/p>\n

Today’s best LG OLED evo AI C5 42-inch TV 2025, LG OLED evo AI C5 48-inch TV 2025 and LG OLED evo AI C5 65-inch TV 2025 deals<\/p>\n

The LG C6: history repeating itself? <\/p>\n

\n

\"LG\n<\/p>\n

(Image credit: What Hi-Fi? \/ Amazon Prime Video, The Grand Tour)<\/p>\n

So is the new LG C6 repeating the same trend? We have reviewed only the 65-inch model so far, but we\u2019ve crunched the numbers to find out.<\/p>\n

We have compared the prices of the LG C5 and C6 after launch in their respective years below. It\u2019s worth noting that the LG C6 launched at a cheaper price than the preceding C5 \u2013 the 65-inch C6 came in at \u00a32500 compared with \u00a32700 for the corresponding C5.<\/p>\n

LG C5 & C6 Post-launch Price History<\/p>\n

Price (\u00a3)<\/p>\n

010002000300010\/0404\/0622\/0628\/07010002000300010\/0404\/0622\/0628\/07<\/p>\n

Date<\/p>\n

\nLG C5 65-inch<\/p>\n

LG C6 65-inch\n<\/p>\n

Price DataTimestamp (date)LG C5 65-inch (\u00a3)LG C6 65-inch (\u00a3)12700N\/A2N\/A25003N\/A21664N\/A207952100N\/A6N\/A20997N\/A20348N\/A188991699N\/A <\/p>\n

\"What<\/p>\n

As we can see, the LG C6 started at a lower price and also dropped faster thanks to the World Cup sales. However, the price drops have slowed somewhat, which has allowed the LG C5 to overtake during the same time period. We\u2019ll have to see if the C6 can reclaim the value crown over the course of this year\u2026<\/p>\n

<\/p>\n

Today’s best LG OLED evo AI C6 65-inch TV (2026) deals<\/p>\n

When is the best time to buy an LG C-series OLED? <\/p>\n

So when was the best time to buy the LG C5?<\/p>\n

If you\u2019re after the lowest-ever price, three of the four sizes we looked at hit this milestone during June 2026, which happened to coincide with the World Cup and Prime Day sales. So it seems as though a summer sale around 15 months after release is the cheapest time to buy. For the best LG C6 price, then, you\u2019re probably looking at Prime Day 2027.<\/p>\n

That, though, is a rather long time to wait \u2013 and it\u2019s near the end of the TV\u2019s life cycle, of course, when newer, more advanced models will have taken the shine away somewhat.<\/p>\n

Our advice? Looking at the data, the sweet spot between price and time may well be during the Black Friday sales, as long suspected. While three of the C5 models went lower after Black Friday, this was only by up to nine per cent (\u00a3124) maximum \u2013 so six months is a rather long time to wait for a rather incremental drop.<\/p>\n

When you buy a new TV is, of course, a rather personal decision that depends on several factors. But if you\u2019re deciding based on price alone, now you know when to look for a bargain.<\/p>\n

MORE:<\/p>\n

Check out our list of the best TVs<\/a><\/p>\n

Find out how to set up your TV<\/a><\/p>\n

I have crunched the numbers<\/a>, and Filmmaker Mode uses less energy<\/p>\n","protected":false},"excerpt":{"rendered":"As the resident deals writer of What Hi-Fi?, there\u2019s one question that haunts me more than any other\u2026…\n","protected":false},"author":2,"featured_media":568535,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[85,46,125],"class_list":["post-568534","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/568534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=568534"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/568534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/568535"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=568534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=568534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=568534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}