{"id":574659,"date":"2026-08-04T16:30:25","date_gmt":"2026-08-04T16:30:25","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/574659\/"},"modified":"2026-08-04T16:30:25","modified_gmt":"2026-08-04T16:30:25","slug":"ahead-of-its-hong-kong-ipo-has-fast-fashion-retailer-shein-lost-its-shine-in-the-uk","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/574659\/","title":{"rendered":"Ahead of its Hong Kong IPO, has fast fashion retailer SHEIN lost its shine in the UK?"},"content":{"rendered":"<p data-block-key=\"bhemv\">Impression scores, which measure whether consumers have an overall positive or negative opinion of a brand, are at -19.4. Fast fashion brands score 7.3, while clothing brands in general score 11.8. Quality scores for SHEIN sit at 31.5, which is considerably lower than both fast fashion brands (-4.5) and fashion brands overall (12.5), but this is perhaps unsurprising given the eCommerce retailer\u2019s emphasis on the budget end of the market.<\/p>\n<p data-block-key=\"9ojvk\">However, when we look at Value scores, the China-founded retailer also underperforms (SHEIN: -3.5; Fast fashion: 8.1; Clothing &amp; apparel:3.7). Reputation scores, which measure whether consumers would be proud or embarrassed to work for a brand, sit at -26.0 for SHEIN compared to 7.3 for the brand\u2019s fast fashion competitors and 11.8 for the overall industry.<\/p>\n<p data-block-key=\"900qk\">The only area where SHEIN is competitive relative to other brands is Consideration. Scores are 10.7, which narrowly beats the wider fashion industry (9.4), but falls short of its fast fashion rivals (14.4).<\/p>\n<p data-block-key=\"8oe3d\">The retailer\u2019s solid Consideration relative to other brands, and its worse-than-average performance across other metrics,\u00a0 suggest that SHEIN is still in the mix for consumers.\u00a0 The true test for the brand may come if, whether by regulatory changes or economic fluctuations, its lower-than-average prices are compromised.<\/p>\n<p data-block-key=\"7gbfu\">This article originally appeared in City A.M.<\/p>\n<p data-block-key=\"afp3c\">Image: Getty<\/p>\n","protected":false},"excerpt":{"rendered":"Impression scores, which measure whether consumers have an overall positive or negative opinion of a brand, are at&hellip;\n","protected":false},"author":2,"featured_media":574660,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[114,85,46],"class_list":["post-574659","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-il","tag-israel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/574659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=574659"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/574659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/574660"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=574659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=574659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=574659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}