\u201cMy main goal was to define the silhouette of each object through colour in the reflections, using negative space and keeping highlights to a minimum to really make them pop,\u201d says Sam. Then, he followed up with his poppy approach to colour-grading in post, to give the images the feel of adverts from the 1970s and 80s. To master the coloured reflections, Sam went truly analogue, using the time-consuming process of holding sheets of coloured paper cut to different shapes and moving them around the objects until the reflection was exactly as he envisaged. While it\u2019s commendable that everything was done in-camera, it was, in fact, actually somewhat unavoidable. \u201cI was slightly limited by the fact that I still don\u2019t own a tripod which, at this stage in my career, is daft,\u201d Sam admits. \u201cIt meant I couldn\u2019t composite multiple images or keep the camera locked off while fine-tuning the reflections, so everything had to be done in-camera.\u201d<\/p>\n
One product\u2019s image took significantly longer to perfect than others: the La Cupola, a sleek espresso coffee maker which Sam initially just couldn\u2019t quite get right, in part down to its taller form and domed top, which made getting clean reflections more tricky. Sam tried a wide angle, only to find it made it look more \u201csurreal\u201d and so detached from the rest of the series, while a symmetrical reflection ended up making it look too much like a rocket, \u201cwhich is definitely not the vibe\u201d, Sam adds. Eventually Sam settled on a slight angle with reflections made with small circles of coloured card, which created \u201cpockets of colour\u201d and broke up the domed surface of the lid. \u201cIf I\u2019m honest, it was the piece that tested my patience the most, but it\u2019s become my favourite,\u201d says Sam.<\/p>\n
If there\u2019s one thing that the Alessi project has reminded Sam, it\u2019s that \u201csimple ideas can often have the biggest impact\u201d. He continues: \u201cAlthough the process itself was quite technical and took a lot of patience, the final images are built from a very simple combination of colour, light and polished steel.\u201d In a landscape of bland product photography, we need more inventive ways of showing goods \u2013 especially those with such singular design \u2013 and Sam\u2019s work for Alessi is perfect proof that when used with consideration, a creative\u2019s personal vision and flair can in fact enhance a brand\u2019s distinct wares, rather than overshadow them.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cMy main goal was to define the silhouette of each object through colour in the reflections, using negative…\n","protected":false},"author":2,"featured_media":575197,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[437,434,435,436,438,146,85,46],"class_list":["post-575196","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-design","tag-entertainment","tag-il","tag-israel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/575196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=575196"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/575196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/575197"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=575196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=575196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=575196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}