many working photographers use AI<\/a> to some extent in their photography workflow or to help run their business, a lot of photographers are understandably squirrelly about AI and generally concerned about how it will impact their livelihood and rob their beloved artistic medium of its soul. <\/p>\nSkylum is seemingly not immune to the increasingly negative sentiment surrounding AI, since it has very much gone on the defensive as it revealed its latest developments. <\/p>\n
\u201cThe release comes as the industry struggles with fears that AI might overshadow human talent and put an end to the 200-year-old craft,\u201d says Skylum\u2019s Global PR and Communications Manager, Yuliia Davydova. \u201cWith the release, Luminar offers a fresh perspective where tech lets human creativity shine \u2014 not overshadow it.\u201d<\/p>\n
But despite this shift in how its talking about its technologies, Sklyum doesn\u2019t seem to be actually changing all that much about how its software implements AI. <\/p>\n
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The first phase of Skylum\u2019s two-part Luminar update arrives today and includes better navigation, improved performance, and upgraded AI tools, including generative AI to create \u201cassets that blend naturally into the original photograph.\u201d <\/p>\n
\u201cWith growing concerns around tech affecting human talent, Luminar takes a different perspective \u2014 one where technology helps photographers realize their creative potential, rather than overshadow it. This upgrade serves that same purpose: high-end technology powering photo editing tools that amplify the creative flow while staying invisible. Creative vision comes first; technology is here only to let it shine,\u201d says Ivan Kutanin, Luminar\u2019s CEO. <\/p>\n
Luminar\u2019s second phase of updates this year, arriving this fall, goes heavy on generative AI technology. <\/p>\n
The company will introduce suggested \u201cintelligent\u201d cropping tools that analyze the photo and suggest better framing, AI-generated fog, an AI Assistant that \u201chelps photographers edit faster without taking creative control away,\u201d better automatic AI-based photo editing, and, mostly unrelated to AI, a web-based photo editor. <\/p>\n
Skylum is really changing its messaging in preparation for more generative AI tools inside Luminar. The company\u2019s approach has historically been focused on the quality of results and general speed, but now it is clear that the emphasis is on the idea that AI technology can \u201chelp photographers realize their creative potential.\u201d <\/p>\n
Arguably, if a feature is doing something like changing the sky in a scene, adding fog, or generating assets that weren\u2019t there when the photo was taken, the line between helping photographers realize their creative potential and overshadowing it gets quite blurry. <\/p>\n
Skylum is far from the only software company grappling with how to use AI in ways its core audience appreciates without alienating that very same user base: photographers. It is a very hard needle to thread. <\/p>\n
Image creditsSkylum. Header photo created using an asset licensed via Depositphotos.com<\/a>.<\/p>\n Affiliate Disclosure PetaPixel articles may include affiliate links; we may earn a commission if you buy through one. <\/p>\n","protected":false},"excerpt":{"rendered":"Skylum, best known for its AI-powered photo editing software Luminar, is grappling with today\u2019s increasingly negative attitude toward…\n","protected":false},"author":2,"featured_media":575992,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,85,46,125],"class_list":["post-575991","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/575991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=575991"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/575991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/575992"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=575991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=575991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=575991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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