Methodology<\/p>\n
This article draws on YouGov BrandIndex data collected from February 1, 2026 to July 31, 2026, unless otherwise stated. YouGov began daily tracking these AI brands in mid-January 2026. The February-to-July movers table compares July 1\u201331, 2026 with February 1\u201328, 2026 and should not be read as year-over-year movement.<\/p>\n
The primary ranking is based on Preference among U.S. adults who have used generative AI in the past 30 days. Respondents are first asked which AI tools they would consider using, then asked which of those tools they like or prefer using most. Preference is based on the question: \u201cAnd which of the following AI tools do you like\/prefer using the most?\u201d<\/p>\n
Accuracy is based on the question: \u201cWhich of the following AI tools do you think provides accurate or inaccurate information?\u201d The Net score is calculated as the share who say the tool provides accurate information minus the share who say it provides inaccurate information.<\/p>\n
Personal Impact is based on the question: \u201cWhich of the following AI tools have a positive or negative impact on how you work, think, or feel?\u201d The Net score is calculated as the share who say the tool has a positive impact minus the share who say it has a negative impact.<\/p>\n
YouGov BrandIndex tracks 18 AI brands in the U.S. For this ranking, Canva Magic Studio, DALL\u00b7E, Midjourney, DeepMind, and LLaMA were excluded from the published tables because the analysis focuses on consumer-facing, general-purpose AI assistant tools. These excluded brands are either primarily associated with specialist image-generation or creative tools, research\/company brands, or model families rather than broad consumer AI assistants.<\/p>\n
The worker comparison uses two audience groupings. Knowledge workers include: Nurse, Physician or Surgeon, Dentist, Other Health-related professional, Network Manager, Software Developer or Computer Programmer, Systems Administrator, Other IT professional, Accountant, Commercial or Investment banker, Financial or business analyst, Investment or financial advisor, Retail or personal banker \/ loan officer, Other Finance professional, Compensation or benefits professional, Recruiter, Trainer or professional development, Other HR Professional, Sales person \/ Account Executive, Sales support \/ Account Manager, Other Sales or Sales support role, Architect, Artist, graphic artist, visual design specialist, Attorney or Lawyer, Engineer, Executive Assistant \/ Administrative Assistant, Management Consultant, Market researcher, Scientific researcher, Teacher or Professor, Writer or journalist, Commissioned officer, Veterinarian, Marketing and related disciplines (PR \/ Brand \/ Insight etc.), Media Agency Professional (e.g. buyer\/planner), and Insurance Agent.<\/p>\n
Frontline and operational workers include: Caregiver, Call center professional, Sales associate \/ sales clerk \/ cashier, Clerk, Cook \/ chef, Driver (e.g., truck, bus, taxi), Food service waitstaff, Security guard, Trade specialist (e.g., Carpenter, Plumber, Electrician, Pipefitter), Non-commissioned officer, Enlisted, Police officer, corrections officer, or other law enforcement, Hairdresser, and Craftsman.<\/p>\n
*The image accompanying this article was created by AI<\/p>\n
About YouGov BrandIndex<\/p>\n