{"id":57831,"date":"2025-10-06T17:04:07","date_gmt":"2025-10-06T17:04:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/57831\/"},"modified":"2025-10-06T17:04:07","modified_gmt":"2025-10-06T17:04:07","slug":"how-lady-gaga-and-justin-bieber-are-increasing-their-grammy-odds","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/57831\/","title":{"rendered":"How Lady Gaga and Justin Bieber Are Increasing Their Grammy Odds"},"content":{"rendered":"

\n\tWhen Beyonc\u00e9 announced her eighth album<\/a>, \u201cCowboy Carter,\u201d in February 2024, fans were quick to argue \u2014 and argue \u2014 over whether it would be a straightforward country record. Following its release, it became clear that \u201cCowboy Carter\u201d wasn\u2019t just one genre, but many. Beyonc\u00e9 herself reinforced that when it came time for first-round Grammy submissions, entering eight songs from the set across country, R&B, Americana, hip-hop and pop categories.<\/p>\n

\n\tThe increasing diversification of genres is nothing new in the music space, as the democratization of what\u2019s popular has gradually eroded convention. But the byproduct of that evolution has opened new lanes for artists submitting to the Grammys<\/a> across genre lines \u2014 musical chairs, if you will, for a generation of artists whose experimentation could lead to more opportunities in the awards race.<\/p>\n

\n\tThis year, a growing number of contenders have released albums that could easily end up in various genre categories. Tyler, the Creator dropped a pair of albums, \u201cChromakopia\u201d and \u201cDon\u2019t Tap the Glass,\u201d which landed him in rap and pop. Justin Bieber<\/a>\u2019s \u201cSwag\u201d was a compendium of genres \u2014 not quite pop, not quite R&B \u2014 and was submitted for both, while Laufey, who won in the pop category earlier this year, has consistently challenged listeners looking to fit her music into one box. Her latest, \u201cA Matter of Time,\u201d was submitted in jazz and pop, and she appears in American roots for her feature on Role Model\u2019s \u201cThe Longest Goodbye.\u201d Even Lady Gaga<\/a> is hedging her bets, submitting cuts from \u201cMayhem\u201d in pop, dance and rock.<\/p>\n

\n\t\u201cSpread the net far and wide. Why not? It only helps the artists, it helps the DSPs [digital service providers],\u201d says Simon Tikhman, co-CEO and co-founder of The Core Entertainment. His artist, country musician Bailey Zimmerman, scored his biggest hit this year with \u201cAll the Way,\u201d a duet with rapper BigXthaPlug. That song impacted across pop, country and rhythmic radio, and was placed on Spotify\u2019s Rap Caviar and pop playlists. \u201cI always say, are you Blockbuster or are you Netflix? Are you going to adapt to what\u2019s going on and what\u2019s in front of you? Or are you going to continue to tell people to come on a Friday night and rent a movie? You gotta adapt because I think the music industry is constantly changing and evolving, as it always has,\u201d says Tikhman.<\/p>\n

\n\tIn the past, genre submissions have been a point of contention for artists \u2014 Bieber, for instance, complained in 2020 that his album \u201cChanges\u201d was placed in pop instead of R&B \u2014 yet it\u2019s becoming less of an issue as artists skirt a one-size-fits-all approach. Part of that can be attributed to streaming services and the algorithm, which can serve up a song to a wider audience if it checks more than one box.<\/p>\n

\n\t\u201cWhen you log into Spotify or Apple, there\u2019s so many more genres that are just put in front of you at once,\u201d says Mikelle Schwartz, exec VP of marketing at Nice Life Recording Co., which counts Lizzo, Tinashe and the Mar\u00edas as clients. \u201cUltimately, the algorithm is going to lead you towards discovering new artists because of what you\u2019re listening to and because artists are involved in so many different genres. It\u2019s almost like a choose-your-own-adventure.\u201d<\/p>\n

\n\tAs to the benefit of trying your luck in multiple genre categories, other than taking home more trophies? \u201cI think if it\u2019s authentic to who you are as an artist, and those different genres are present in your music, you\u2019d almost be remiss not to,\u201d says Schwartz. \u201cBecause it\u2019s not acknowledging the work that you\u2019ve put into your album and your baby.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"When Beyonc\u00e9 announced her eighth album, \u201cCowboy Carter,\u201d in February 2024, fans were quick to argue \u2014 and…\n","protected":false},"author":2,"featured_media":57832,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,14445,85,46,1850,2220,8236],"class_list":{"0":"post-57831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-entertainment","9":"tag-grammys","10":"tag-il","11":"tag-israel","12":"tag-justin-bieber","13":"tag-lady-gaga","14":"tag-tyler-the-creator"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/57831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=57831"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/57831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/57832"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=57831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=57831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=57831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}