{"id":578699,"date":"2026-08-08T16:08:17","date_gmt":"2026-08-08T16:08:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/578699\/"},"modified":"2026-08-08T16:08:17","modified_gmt":"2026-08-08T16:08:17","slug":"is-football-ai-proof-why-tech-investors-wanted-a-slice-of-the-world-cup","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/578699\/","title":{"rendered":"Is football AI-proof? Why tech investors wanted a slice of the World Cup"},"content":{"rendered":"<p class=\"Paragraph-styles__ParagraphStyled-sc-ffb5f5ba-0 fqhmpl\">Despite this summer&#8217;s World Cup, hosted by the US, Canada and Mexico, providing an clear picture of World Cup commercialisation, the BBC understands talks over the FFE proposal involving Thrive started last year, with former Liberty Media boss Greg Maffei brought in as a commericial adviser for his experience in buying the commerial rights for Formula 1. <\/p>\n","protected":false},"excerpt":{"rendered":"Despite this summer&#8217;s World Cup, hosted by the US, Canada and Mexico, providing an clear picture of World&hellip;\n","protected":false},"author":2,"featured_media":578700,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,85,46,125],"class_list":["post-578699","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/578699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=578699"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/578699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/578700"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=578699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=578699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=578699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}