{"id":580442,"date":"2026-08-10T14:14:11","date_gmt":"2026-08-10T14:14:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/580442\/"},"modified":"2026-08-10T14:14:11","modified_gmt":"2026-08-10T14:14:11","slug":"champion-partners-with-bts-star-v-for-global-true-champion-campaign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/580442\/","title":{"rendered":"Champion Partners With BTS Star V for Global &#8216;True Champion&#8217; Campaign"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/wwd.com\/tag\/champion\/\" id=\"auto-tag_champion\" data-tag=\"champion\" rel=\"nofollow noopener\" target=\"_blank\">Champion<\/a> has snagged V \u2014 from the ultra popular K-pop group <a href=\"https:\/\/wwd.com\/tag\/bts\/\" id=\"auto-tag_bts\" data-tag=\"bts\" rel=\"nofollow noopener\" target=\"_blank\">BTS<\/a> \u2014 for a global partnership.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe singer, known for his cultural influence across music, fashion and art, will be among a slew of famous faces to be featured in the brand\u2019s new \u201cTrue <a href=\"https:\/\/wwd.com\/shop\/shop-fashion\/disney-champion-nfl-apparel-collection-where-to-buy-online-1239067032\/\" id=\"related_article_link_champion\" data-tag=\"champion\" rel=\"nofollow noopener\" target=\"_blank\">Champion<\/a>\u201d fall <a href=\"https:\/\/wwd.com\/tag\/campaign-2\/\" id=\"auto-tag_campaign-2\" data-tag=\"campaign-2\" rel=\"nofollow noopener\" target=\"_blank\">campaign<\/a>. V will join <a data-id=\"1239086046\" data-type=\"post\" href=\"https:\/\/wwd.com\/fashion-news\/fashion-scoops\/romeo-beckham-tommy-hilfiger-fall-denim-campaign-yasmin-wijnaldum-1239086046\/\" rel=\"nofollow noopener\" target=\"_blank\">Romeo Beckham<\/a>, Sofi Tukker, Kyle Kuzma, Danna Paola, Megan Keller, Bella Sims and Jaalen Best.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cTrue Champion represents a new chapter for Champion and the values that continue to define our brand,\u201d said Stefani Fleurant, executive vice president of marketing, sport and lifestyle at Authentic Brands Group, Champion\u2019s owner. \u201cV\u2019s creative vision, global influence and genuine connection with his audience make him a natural partner for Champion. Together with an incredible cast of athletes, artists and creators, this <a href=\"https:\/\/wwd.com\/sourcing-journal\/sj-denim\/cardi-b-stars-in-old-navy-most-wanted-denim-campaign-1239095470\/\" id=\"related_article_link_campaign-2\" data-tag=\"campaign-2\" rel=\"nofollow noopener\" target=\"_blank\">campaign<\/a> celebrates the many ways people inspire others through who they are and the incredible talent they bring to the world.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe True Champion campaign launches globally Monday.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tV, whose given name is Kim Taehyung, is a singer\/songwriter known for his distinctive low-pitched voice. In addition to <a data-id=\"1235748453\" data-type=\"pmc-gallery\" href=\"https:\/\/wwd.com\/pop-culture\/celebrity-news\/gallery\/bts-style-through-years-1235748453\/\" rel=\"nofollow noopener\" target=\"_blank\">BTS, <\/a>he also released a solo album in 2023, \u201cLayover,\u201d which debuted at number two on the Billboard 200. He also collaborated with Bing Crosby on a duet version of \u201cWhite Christmas\u201d in 2024. He has more than 76 million followers on Instagram.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tChampion, which was founded in 1919, was <a data-id=\"1236418231\" data-type=\"post\" href=\"https:\/\/wwd.com\/business-news\/financial\/hanesbrands-champion-authentic-1-2-billion-sale-sports-1236418231\/\" rel=\"nofollow noopener\" target=\"_blank\">acquired by Authentic<\/a> from HanesBrands for $1.2 billion last year. An example of V\u2019s popularity was evident when Jamie Salter, founder and executive chairman of Authentic, ran into the singer at the World Cup finals at MetLife Stadium last month and posted what became a viral shot on his Instagram page.<\/p>\n","protected":false},"excerpt":{"rendered":"Champion has snagged V \u2014 from the ultra popular K-pop group BTS \u2014 for a global partnership. The&hellip;\n","protected":false},"author":2,"featured_media":580443,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1845,6742,45754,146,85,46],"class_list":["post-580442","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-bts","tag-campaign","tag-champion","tag-entertainment","tag-il","tag-israel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/580442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=580442"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/580442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/580443"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=580442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=580442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=580442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}