{"id":580627,"date":"2026-08-10T18:24:09","date_gmt":"2026-08-10T18:24:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/580627\/"},"modified":"2026-08-10T18:24:09","modified_gmt":"2026-08-10T18:24:09","slug":"bts-v-is-champions-new-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/580627\/","title":{"rendered":"BTS’ V Is Champion’s New Brand Ambassador"},"content":{"rendered":"

\n\tV<\/a>\u2018s been a champion on the charts as a member of BTS<\/a>, and now, he\u2019s a champion of one fashion<\/a> brand\u2019s latest campaign.<\/p>\n

\n\tAs announced on Monday (Aug. 10), the K-pop superstar is now the leading face of \u201cTrue Champion\u201d by Champion<\/a>, representing the sporty clothing label globally alongside Romeo Beckham, Danna Paola, Kyle Kuzma, Sofi Tukker, Megan Keller, Bella Sims and Jaalen Best. In photos shared by the company on Instagram, V gazes into the camera while modeling a dark blue hoodie.<\/p>\n

\n\t\u201cA history of wins that began with a winning spirit \u2014 and the determination to keep showing up,\u201d reads a description of the campaign on Champion\u2019s website<\/a>. \u201cBut unspoken greatness is what sets true champions apart from the rest. It is an energy that needs no audience or explanation.\u201d<\/p>\n

\n\tIn a statement, Stefani Fleurant \u2014 executive VP of marketing, sport and lifestyle at Authentic Brands Group, which acquired Champion in 2024 \u2014 praised V\u2019s \u201ccreative vision, global influence and genuine connection with his audience,\u201d explaining that those traits making him a \u201cnatural partner\u201d for the brand. \u201cThis campaign celebrates the many ways people inspire others through who they are and the incredible talent they bring to the world.\u201d<\/p>\n

\n\tThe South Korean performer is no stranger to fashion partnerships, having previously served as a global ambassador for brands such as Cartier and Celine. In May, V and his BTS bandmates collectively teamed up with Nike for a customizable collection<\/a> celebrating their ongoing ARIRANG World Tour.<\/p>\n

\n\tThe boy band \u2014 which has notched seven No. 1s on the Billboard Hot 100<\/a> to date \u2014 just completed two nights at Gillette Stadium in Foxborough, Mass. The septet\u2019s next two shows will take place back to back starting Monday night in Baltimore, with the ARIRANG trek set to complete its North American leg in early September.<\/p>\n

\n\tBTS\u2019 most recent album, ARIRANG, spent three weeks atop the Billboard 200<\/a>. <\/p>\n

\n\tSee the announcement of V\u2019s partnership with Champion below and shop the pieces online at Champion<\/a> and Target.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"V\u2018s been a champion on the charts as a member of BTS, and now, he\u2019s a champion of…\n","protected":false},"author":2,"featured_media":580628,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[146,9172,10381,85,46,409,1098],"class_list":["post-580627","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-fashion","tag-genre-kpop","tag-il","tag-israel","tag-music","tag-music-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/580627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=580627"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/580627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/580628"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=580627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=580627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=580627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}