Over the past few years, Kwazi Design, based in New Delhi and Kolkata, have been doing what graphic designers have long loved: archiving. More specifically, however, the design studio has been documenting the city of Kolkata through a typographic lens, culminating in a robust visual archive that celebrates the city\u2019s love of letterforms. Whilst the archive \u2013 Type Around Town \u2013 marks a slight change from Kwazi Design\u2019s general practice, which revolves around branding and visual design, it stems from the studio\u2019s love of typography and the heritage of its hometown.\u00a0<\/p>\n
\u201cGrowing up in Kolkata, I\u2019ve always been curious about the many cultural influences that shape the city, both regional and colonial,\u201d Arshdeep Singh, founder and creative director of Kwazi Design, says. It was during Covid that Arshdeep found himself more intentionally wandering through the city, discovering the beautiful details he\u2019d previously overlooked. \u201cThat\u2019s when I began to see how much typography quietly contributes to Kolkata\u2019s visual identity,\u201d he says. It manifests in lots of different ways through a multitude of mediums \u2013 from marble plaques to hand-painted boards. \u201cThere was also a growing sense that much of this was fading away or being replaced,\u201d says Arshdeep, which lead him to start documenting Kolkata\u2019s visual landscape; \u201cwe began building narratives around them, uncovering stories of craft, context, and changing times.\u201d In doing so, this understanding and pursuit of preservation ended up reframing the city\u2019s aesthetic to the team, \u201cnot just as remnants of the past\u201d, Arshdeep says, \u201cbut as forms that still hold relevance today.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Over the past few years, Kwazi Design, based in New Delhi and Kolkata, have been doing what graphic…\n","protected":false},"author":2,"featured_media":581279,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[437,434,435,436,438,146,85,46],"class_list":["post-581278","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-design","tag-entertainment","tag-il","tag-israel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/581278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=581278"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/581278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/581279"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=581278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=581278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=581278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}