According to Deadline<\/a>, Dutch actor and comedian Eline Van Der Velden claimed that her new AI talent studio Xicoia is in negotiations with talent agents interested in signing Norwood, an AI actress, during an appearance at the Zurich Summit on Saturday, Sept. 27, sparking immediate pushback and criticisms from celebrities, like Emily Blunt<\/a>, Sophie Turner<\/a>, Whoopi Goldberg<\/a> and the Screen Actors Guild<\/a>.<\/p>\n “When we first launched Tilly, people were like, \u2018What\u2019s that?\u2019 And now, we\u2019re going to be announcing which agency is going to be representing her in the next few months,\u201d Van der Velden said at the event, per Deadline.<\/p>\n An Instagram account attributed to Norwood began posting photos as far back as May 6<\/a>; it currently has over 36,000 followers and has shared videos, like “my first ever role” in a video titled AI Commissioner back in July, which Norwood’s account wrote “playfully explores the future of TV development.” The completely AI-generated video features Norwood and other synthetic actors promoting supposed positives associated with AI’s use in television development, including a promise to monetize the AI actress’ ‘interview’ appearances and an AI-generated man saying, “She’ll do anything I say \u2014 I’m already in love.”<\/p>\n “Wow\u2026. No thanks,” Turner, 29, wrote in a comment in response to the video. Tilly Norwood\/Instagram<\/p>\n AI-generated actress Tilly Norwood<\/p>\n \u201cDoes it disappoint me? I don\u2019t know how to quite answer it, other than to say how terrifying this is,\u201d Blunt, the 42-year-old Oscar-nominated actress, told Variety<\/a> on Sept. 30 when she was first made aware of Norwood’s existence. When she was shown an AI-generated image of Norwood, Blunt said, “No, are you serious? That\u2019s an AI? Good Lord, we\u2019re screwed. That is really, really scary, Come on, agencies, don\u2019t do that. Please stop. Please stop taking away our human connection.\u201d<\/p>\n When Variety told Blunt that Norwood’s creators “want her to be the next Scarlett Johansson,” she responded, “but we have Scarlett Johansson.”<\/p>\n SAG-AFTRA<\/a>, the union that represents tens of thousand of actors and other performers, said in a statement regarding the AI actress issued on Tuesday, Sept. 30 that the guild “believes creativity is, and should remain, human-centered.”<\/p>\n “The union is opposed to the replacement of human performers by synthetics,” the statement read. \u201cTo be clear, ‘Tilly Norwood’ is not an actor, it\u2019s a character generated by a computer program that was trained on the work of countless professional performers \u2014 without permission or compensation. It has no life experience to draw from, no emotion and, from what we\u2019ve seen, audiences aren\u2019t interested in watching computer-generated content untethered from the human experience.”<\/p>\n Never miss a story \u2014 sign up for PEOPLE’s free daily newsletter<\/a> to stay up-to-date on the best of what PEOPLE has to offer\u200b\u200b, from celebrity news to compelling human interest stories.<\/p>\n “It doesn\u2019t solve any ‘problem’ \u2014 it creates the problem of using stolen performances to put actors out of work, jeopardizing performer livelihoods and devaluing human artistry,” the statement added. \u201cAdditionally, signatory producers should be aware that they may not use synthetic performers without complying with our contractual obligations, which require notice and bargaining whenever a synthetic performer is going to be used.”<\/p>\n Goldberg, 69, also weighed in on the controversy on The View<\/a> Monday, Sept. 29, stating that “the problem with this, in my humble opinion, is that suddenly you are up against something that has been generated with 5,000 other actors.”<\/p>\n “It’s been given all of these – it’s got Bette Davis’ attitude, it’s got my humor, and so it’s a little bit of an unfair advantage, but you know what, bring it on,” she said. “Because you can always tell them from us, we move differently, our faces move differently, our bodies move differently. Maybe in two or three years it’ll be seamless, but it’s not seamless yet.”<\/p>\n Van der Velden, Norwood’s creator, released a statement claiming Norwood “is not a replacement for a human being, but a creative work \u2014 a piece of art,” in a message shared to her Instagram<\/a> on Sunday, Sept. 28. “Like many forms of art before her, she sparks conversation, and that in itself shows the power of creativity,” the statement read.\u00a0<\/p>\n Read the original article on People<\/a><\/p>\n
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