{"id":58631,"date":"2025-10-07T04:30:07","date_gmt":"2025-10-07T04:30:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/58631\/"},"modified":"2025-10-07T04:30:07","modified_gmt":"2025-10-07T04:30:07","slug":"starbucks-reveals-ways-to-unlock-vip-level-star-power-with-starbuck-rewards","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/58631\/","title":{"rendered":"Starbucks reveals ways to unlock VIP-level ‘Star Power’ with Starbuck Rewards"},"content":{"rendered":"

Starbucks Middle East<\/a>, which partners with Alshaya Group to operate\u00a0Starbucks stores in the GCC region, has launched its latest \u2018Star Power\u2019 campaign to show Gen Z and millennial audiences ways to unlock and redeem Starbucks Rewards, one of the most lifestyle-integrated loyalty programmes in the Middle East region.<\/p>\n

Whether it\u2019s skipping the queue, enjoying free drinks, accessing limited edition merchandise, or getting early access to seasonal beverages, the campaign aimed to highlight how the loyalty programme and the brand\u2019s app transforms every visit into a celebrity-like experience.<\/p>\n

\u201cStarbucks Rewards is all about turning your everyday coffee run into a star moment. Who doesn\u2019t want to skip the line or get a sneak peek at something new?\u201d said Rahat Junejo-Reza, Head of Marketing at Starbucks MENA. \u201cThe Star Power campaign is our way of saying, \u2018you deserve the VIP treatment,\u2019 every single time you visit.\u201d<\/p>\n

The key objectives of the campaign were also to drive awareness about the Starbucks Rewards, as well as grow acquisition, engagement and retention through registrations via app downloads, in-store signups and digital activations.<\/p>\n

The campaign also intended to increase Starbucks Rewards purchase frequency and redemption rates, while moving members up to the Gold Tier for long-term retention and advocacy.<\/p>\n

Key audiences targeted for the campaign included existing Starbucks customers who can benefit from the Starbucks Rewards programme, and GCC millennials and Gen Z who value convenience, personalisation, and exclusive perks.<\/p>\n

The campaign also targeted market-specific strategic audiences in Saudi Arabia and GCC markets with Arabic dialect adaptation for cultural resonance.<\/p>\n

Multi-channel mix in the Starbucks campaign rollout<\/p>\n

Brought to life by the Starbucks in-house team in partnership with its creative agency of record, We Are Social<\/a>, the campaign was rolled out across:<\/p>\n

Out-of-home: Billboard on Sheikh Zayed Road.
\nPaid digital: search and programmatic.
\nOwned social media: TikTok, YouTube and Instagram.
\nOrganic media: Platforms and influencer content.
\nCRM: Email, push notifications and SMS.
\nIn-store: Physical activations and marketing materials.<\/p>\n

PR and radio<\/p>\n

\u201cWe loved turning everyday Starbucks visits into something memorable,\u201d said James Young, Associate Creative Director at We Are Social. \u201cWe wanted to create something that felt as exciting as the rewards themselves, something that would make everyone visiting Starbucks feel like a star.\u201d<\/p>\n

The multi-channel mix ensured both mass reach and deep engagement, while paid and organic social targeted younger, digitally active audiences. The CRM strategy nurtured sign-ups into active users via education and personalised offers, while in-store activations caught the attention of high-intent customers already engaging with Starbucks.<\/p>\n

@starbucksksa<\/a>\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646 \u062a\u0628\u062f\u0623 \u0645\u0646 \u0647\u0646\u0627 \ud83d\ude0e \u0639\u0631\u0648\u0636 \u062d\u0635\u0631\u064a\u0629 \u0648\u0623\u0633\u0639\u0627\u0631 \u0645\u0645\u064a\u0632\u0629 \u0628\u0627\u0646\u062a\u0638\u0627\u0631\u0643 \ud83d\udc9a \u0641\u0642\u0637 \u0645\u0639 \u0645\u0643\u0627\u0641\u0622\u062a \u0633\u062a\u0627\u0631\u0628\u0643\u0633 \ud83c\udf1f \u0642\u0631\u064a\u0628\u064b\u0627 \ud83d\udd1c Member Privilege hits different \ud83d\ude0e Special prices & exclusive promos just for you \ud83d\udc9a Only with Starbucks Rewards \ud83c\udf1f Coming \ud83d\udd1c\u266c original sound \u2013 StarbucksKSA<\/a><\/p>\n

In addition,\u00a0radio and PR broadened mass awareness and boosted brand recall in a culturally relevant way. The campaign rollout aligned with the brand\u2019s goal of embedding Starbucks Rewards into daily customer life and sustaining awareness beyond just acquisition.<\/p>\n

Taken live across the UAE, Saudi Arabia, Bahrain, Kuwait and Qatar,\u00a0 the campaign\u2019s video series features customers walking into Starbucks stores, only to reveal their hidden \u201cStar Power\u201d as they activate their Starbucks Rewards app.<\/p>\n

With this newfound VIP status, they gain access to exclusive perks not available to non-app users, from priority service to coveted rewards. As customers embrace their \u2018Star Power\u2019, they\u2019re empowered to enjoy a new level of premium treatment in their everyday coffee routine.<\/p>\n

@starbucksksa<\/a><\/p>\n

\u0643\u0644 \u0645\u0627 \u062a\u062d\u062a\u0627\u062c\u0647 \u0647\u0648 \u0627\u0644\u0633\u062a\u0627\u0631\u0632\u2026 \u0648\u0627\u0644\u0628\u0627\u0642\u064a \u0639\u0644\u064a\u0646\u0627! \ud83c\udf1f \u0639\u0650\u0634 \u0645\u0639\u0627\u0645\u0644\u0629 \u0627\u0644\u0646\u062c\u0648\u0645 \u0645\u0639 \u0628\u0631\u0646\u0627\u0645\u062c \u0645\u0643\u0627\u0641\u0622\u062a \u0633\u062a\u0627\u0631\u0628\u0643\u0633 \u2014 \u0627\u0633\u062a\u0628\u062f\u0644 \u0627\u0644\u0633\u062a\u0627\u0631\u0632 \u0628\u0645\u0634\u0631\u0648\u0628\u0627\u062a\u060c \u0645\u0623\u0643\u0648\u0644\u0627\u062a \u0648\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062c\u0627\u0646\u064a\u0629. \ud83d\udc4c \u0627\u0633\u062a\u0628\u062f\u0644\u0647\u0627 \u0627\u0644\u064a\u0648\u0645\u060c \u0648\u0627\u0633\u062a\u0645\u062a\u0639 \u0628\u0627\u0644\u062a\u062c\u0631\u0628\u0629. \ud83d\udc9a Show up with just your Stars, and you\u2019re all set. \ud83c\udf1f Get the Star Treatment with Starbucks Rewards \u2014 redeem for free beverages, food & merch. \ud83d\udc4c Start redeeming. Start enjoying. \ud83d\udc9a<\/p>\n

\u266c original sound \u2013 StarbucksKSA<\/a><\/p>\n

The campaign will run for 6 months total, broken into four phases.<\/p>\n

The campaign\u2019s success will be measured on reach, brand recall, new app registrations, app redemptions and increased app engagement from existing user base.<\/p>\n

CREDITS:<\/p>\n

Client: Alshaya Group \u2013 Starbucks Middle East
Rahat Reza \u2013 Head of Marketing
Rumaisa Khan \u2013 Performance Marketing Manager
Lara Khalifeh \u2013 Senior Marketing Manager
Ozge Sener \u2013 Marketing Manager
Nour Ismail \u2013 Marketing Executive
Mohamed Ghandour \u2013 Marketing Executive
Nada Essaoufi \u2013 Marketing Executive
Liz Basdermejian \u2013 Content Designer<\/p>\n

Creative agency: We Are Social
Aurelien Fonteneau \u2013 General Manager
Rhia Woodall \u2013 Group Account Director
Tala Omar \u2013 Account Manager
Yasmin Alaa \u2013 Account Manager
Danielle Bedin \u2013 Strategy Director
Alex Bianchin \u2013 Senior Creative Operations Manager
Christian Gacal \u2013 Director & Production Lead
James Young \u2013 Associate Creative Director \/ Art
Jack Rogers \u2013 Associate Creative Director \/ Copy
Nour Mohammed \u2013 Senior Creative \/ Art
Walaa Osman \u2013 Senior Designer
Rafael Bergamini \u2013 Animator
AbdulHamid Baabde \u2013 Video Editor<\/p>\n