<\/p>\nIn February the MPA, which is backed by the U.S. studios and major streaming players, sent a cease and desist letter to ByteDance in connection with Seedream 5.0 Lite and Seedance 2.0.<\/p>\n
That led to \u201cconstructive conversations\u201d between ByteDance and the MPA, the two parties said.. More recently, the launches of Seedream 5.0 Pro and Seedance 2.5 have reflected improved IP protections.<\/p>\n
\u201cToday\u2019s agreement illustrates our belief that copyright is a cornerstone of the film and television industry \u2013 and reinforces our commitment to protect creative content,\u201d said MPA chairman and CEO Charles Rivkin. \u201cFor the past several months, we have had constructive engagement with ByteDance to implement meaningful guardrails on Seedance and Seedream, and this MOU reflects our shared determination to continue our work together to further fortify those guardrails.\u201d<\/p>\n
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\u201cByteDance respects the intellectual property rights that underpin creative industries around the world, and we believe responsible innovation in AI goes hand in hand with meaningful protections for rightsholders,\u201d said John Rogovin, general counsel, ByteDance. \u201cWe appreciate the productive engagement with the MPA and its members as we continue to strengthen safeguards across our generative AI services. This MOU establishes an important framework for continued collaboration as the technology evolves, across a variety of products and platforms.\u201d<\/p>\n
The MOU is an important step forward in establishing that IP can and should be protected in the generative AI space, and it formalizes meaningful progress in recent months to further strengthen safeguards on ByteDance\u2019s platforms, the MPA said.<\/p>\n
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The MPA\u2019s member studios are: Netflix, Paramount Pictures, Prime Video & Amazon MGM Studios, Sony Pictures, Universal Studios, The Walt Disney Studios, and Warner Bros. Discovery.<\/p>\n","protected":false},"excerpt":{"rendered":"WASHINGTON\u2014The Motion Picture Association and the Chinese tech giant ByteDance have reached Memorandum of Understanding (MOU) on a…\n","protected":false},"author":2,"featured_media":587730,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,85,46],"class_list":["post-587729","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-il","tag-israel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/587729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=587729"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/587729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/587730"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=587729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=587729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=587729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}