{"id":588322,"date":"2026-08-18T10:48:13","date_gmt":"2026-08-18T10:48:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/588322\/"},"modified":"2026-08-18T10:48:13","modified_gmt":"2026-08-18T10:48:13","slug":"reports-suggest-that-sonos-could-launch-a-major-product-in-september-and-it-isnt-the-ace-ultra-headphones","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/588322\/","title":{"rendered":"Reports suggest that Sonos could launch a major product in September \u2013 and it isn&#8217;t the Ace Ultra headphones"},"content":{"rendered":"<p id=\"elk-ae2f0bee-9ae0-11f1-9042-a9c4597939e8\"><a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/us\/tag\/sonos\" data-auto-tag-linker=\"true\" data-url=\"https:\/\/www.whathifi.com\/us\/tag\/sonos\" data-hl-processed=\"none\" data-article-category=\"tv-home-cinema\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/us\/tag\/sonos\" rel=\"nofollow noopener\" target=\"_blank\">Sonos<\/a> is set to have a rather busy September.<\/p>\n<p>It already looks likely that the US brand will unveil its <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/headphones\/wireless-headphones\/sonos-will-launch-new-wireless-headphones-next-month-official-filing-suggests\" data-url=\"https:\/\/www.whathifi.com\/headphones\/wireless-headphones\/sonos-will-launch-new-wireless-headphones-next-month-official-filing-suggests\" data-hl-processed=\"none\" data-article-category=\"tv-home-cinema\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/headphones\/wireless-headphones\/sonos-will-launch-new-wireless-headphones-next-month-official-filing-suggests\" rel=\"nofollow noopener\" target=\"_blank\">sequel to the Sonos Ace over-ears, the Ace Ultra, next month<\/a>, but those premium cans could be joined by a brand new soundbar.<\/p>\n<p><a id=\"elk-seasonal\"\/><\/p>\n<p id=\"elk-ae2f0bee-9ae0-11f1-9042-a9c4597939e8-2\"><a data-analytics-id=\"inline-link\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-08-17\/sonos-plans-new-soundbar-ahead-of-september-hardware-reveal?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4Njk4ODQwNSwiZXhwIjoxNzg3NTkzMjA1LCJhcnRpY2xlSWQiOiJUSlg3N0NLSzNOWUQwMCIsImJjb25uZWN0SWQiOiJDOTYyQ0UxOUMyOTc0NDBGQkMyNEQxQkQ2RDQ4MjczNSJ9.0beRVuNDxHGoCzNh-xjN6nberFlntuNYjXyW4o0t77w&amp;leadSource=article-gifting\" target=\"_blank\" data-url=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-08-17\/sonos-plans-new-soundbar-ahead-of-september-hardware-reveal?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4Njk4ODQwNSwiZXhwIjoxNzg3NTkzMjA1LCJhcnRpY2xlSWQiOiJUSlg3N0NLSzNOWUQwMCIsImJjb25uZWN0SWQiOiJDOTYyQ0UxOUMyOTc0NDBGQkMyNEQxQkQ2RDQ4MjczNSJ9.0beRVuNDxHGoCzNh-xjN6nberFlntuNYjXyW4o0t77w&amp;leadSource=article-gifting\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" data-article-category=\"tv-home-cinema\" data-mrf-recirculation=\"inline-link\" rel=\"nofollow noopener\">According to Bloomberg<\/a>, Sonos is working on a new soundbar currently dubbed the &#8216;S56&#8217; and codenamed &#8216;Gambit&#8217;. A new filing with the US Federal Communications Commission (FCC) shows a product resembling the second-generation Beam from 2021, implying that a new iteration of Sonos&#8217; &#8216;middle-child&#8217; soundbar could be arriving next month.<\/p>\n<p>Latest Videos FromWhat Hi-Fi?<\/p>\n<p>Sonos had already confirmed that a new product would be coming in September during a recent earnings call, with CEO Tom Conrad hinting that AI would play a large part in the company&#8217;s plans going forward. Now, it seems, this new &#8216;product&#8217; may in fact be a pair of releases designed to satisfy wearable audio fans and home cinema enthusiasts alike.<\/p>\n<p class=\"vanilla-image-block\" style=\"padding-top:56.25%;\">\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/08\/2XeUsGJY5XJgzHjZBrvdrg.jpg\" alt=\"The Sonos Ace headphones next to an iPhone 12 Mini playing Oasis in Spatial Audio on Apple Music.\"   loading=\"lazy\" data-new-v2-image=\"true\" data-original-mos=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/08\/2XeUsGJY5XJgzHjZBrvdrg.jpg\" data-pin-media=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/08\/2XeUsGJY5XJgzHjZBrvdrg.jpg\" class=\"rounded-[var(--image--border-radius,0)] inline\"\/>\n<\/p>\n<p>The Sonos Beam Gen 3 could arrive alongside a sequel to the Sonos Ace, the Ace Ultra. (Image credit: Future)<\/p>\n<p id=\"elk-f104edd4-9ae1-11f1-9ac4-87f40e278311\">Given that the most recent Beam launched in 2021, it certainly feels like it&#8217;s time for an upgrade. All we have to go on is Sonos&#8217; filing to the FCC, so details for the upcoming soundbar remain sketchy at best, but we&#8217;d expect the usual Sonos boxes to be ticked as and when a third-gen Beam sequel arrives.<\/p>\n<p>            You may like<\/p>\n<p><a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/us\/tag\/dolby-atmos\" data-auto-tag-linker=\"true\" data-url=\"https:\/\/www.whathifi.com\/us\/tag\/dolby-atmos\" data-hl-processed=\"none\" data-article-category=\"tv-home-cinema\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/us\/tag\/dolby-atmos\" rel=\"nofollow noopener\" target=\"_blank\">Dolby Atmos<\/a> support, seamless ecosystem integration, and some form of voice control via baked-in smart assistant are all taken as read, though we wonder how Conrad&#8217;s hinted &#8216;AI integration&#8217; might find its way into the third-generation Beam.<\/p>\n<p>The big question on our minds is whether the new Beam (assuming that&#8217;s what Gambit turns out to be) will feature up-firing drivers, or stick to delivering Atmos via clever virtualisation, as with the Gen 2 model. And might HDMI passthrough be added? We doubt it, as Sonos tends to favour simplicity over extra cabling, but we can hope.<\/p>\n<p class=\"newsletter-form__strapline\">The latest hi-fi, home cinema and tech news, reviews, buying advice and deals, direct to your inbox.<\/p>\n<p>If nothing else, we hope that prices stay stable. The Beam 2 launched at \u00a3449 \/ $449 \/ AU$699, so that&#8217;s the sort of RRP we&#8217;d hope the new model would tend to sit at, but given that the Beam 2 was itself a good deal more than the original model, which cost \u00a3399 \/ $399 \/ AU$599 at launch, there&#8217;s little guarantee of things staying as they are. Costs are only going one way in tech, and it isn&#8217;t downwards.<\/p>\n<p>For now, though, all eyes look to September to discover exactly what Sonos has in store. We&#8217;ll keep you updated as soon as we discover any new information about its future plans.<\/p>\n<p>MORE: <\/p>\n<p><a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/advice\/sonos-beam-gen-3-preview\" data-url=\"https:\/\/www.whathifi.com\/advice\/sonos-beam-gen-3-preview\" data-hl-processed=\"none\" data-article-category=\"tv-home-cinema\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/advice\/sonos-beam-gen-3-preview\" rel=\"nofollow noopener\" target=\"_blank\">Sonos Beam Gen 3 preview<\/a>: the things we want from the next budget Dolby Atmos soundbar<\/p>\n<p>See our <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/reviews\/sonos-arc-ultra\" data-url=\"https:\/\/www.whathifi.com\/reviews\/sonos-arc-ultra\" data-hl-processed=\"none\" data-article-category=\"tv-home-cinema\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/reviews\/sonos-arc-ultra\" rel=\"nofollow noopener\" target=\"_blank\">Sonos Arc Ultra<\/a> and <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/reviews\/sonos-ray\" data-url=\"https:\/\/www.whathifi.com\/reviews\/sonos-ray\" data-hl-processed=\"none\" data-article-category=\"tv-home-cinema\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/reviews\/sonos-ray\" rel=\"nofollow noopener\" target=\"_blank\">Sonos Ray<\/a> reviews<\/p>\n<p><a data-analytics-id=\"inline-link\" href=\"https:\/\/www.whathifi.com\/best-buys\/home-cinema\/best-soundbars\" data-url=\"https:\/\/www.whathifi.com\/best-buys\/home-cinema\/best-soundbars\" data-hl-processed=\"none\" data-article-category=\"tv-home-cinema\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.whathifi.com\/best-buys\/home-cinema\/best-soundbars\" rel=\"nofollow noopener\" target=\"_blank\">Best soundbars: the best TV speakers you can buy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Sonos is set to have a rather busy September. It already looks likely that the US brand will&hellip;\n","protected":false},"author":2,"featured_media":588323,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[85,46,125],"class_list":["post-588322","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/588322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=588322"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/588322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/588323"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=588322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=588322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=588322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}