{"id":591747,"date":"2026-08-21T16:54:08","date_gmt":"2026-08-21T16:54:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/591747\/"},"modified":"2026-08-21T16:54:08","modified_gmt":"2026-08-21T16:54:08","slug":"daring-fireball-blueskys-active-user-base-is-shrinking-and-remains-tiny-compared-to-threads-and-twitter-x","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/591747\/","title":{"rendered":"Daring Fireball: Bluesky\u2019s Active User Base Is Shrinking, and Remains Tiny Compared to Threads and Twitter\/X"},"content":{"rendered":"<p>Sarah Perez, writing at TechCrunch last week:<\/p>\n<p>Decentralized social network Bluesky was one of the bigger<br \/>\nbeneficiaries of the <a href=\"https:\/\/techcrunch.com\/2024\/11\/12\/bluesky-is-seeing-an-exodus-of-unhappy-x-users-following-the-election\/\" rel=\"nofollow noopener\" target=\"_blank\">exodus from Elon Musk\u2019s X in November<br \/>\n2024,<\/a> following the U.S. elections. But now, nearly two years<br \/>\nlater, the social network and would-be X competitor is struggling<br \/>\nto hold on to its momentum.<\/p>\n<p>According to data from digital intelligence provider<br \/>\n<a href=\"http:\/\/similarweb.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Similarweb<\/a>, Bluesky\u2019s mobile app had 10.4 million monthly<br \/>\nactive users worldwide in June 2026, down 27.2% year-over-year. In<br \/>\naddition, mobile daily active users continued to decline, falling<br \/>\n25.6% year-over-year in July to around 3 million.<\/p>\n<p>As always, take all third-party analytics and usage data about app usage <a href=\"https:\/\/daringfireball.net\/2023\/08\/whats_the_deal_with_sensor_tower\" rel=\"nofollow noopener\" target=\"_blank\">with an enormous grain of salt<\/a>. Third-party data companies can only estimate this data, they can\u2019t know it. It\u2019s like <a href=\"https:\/\/talkingpointsmemo.com\/edblog\/is-there-a-polling-crisis-and-why-should-we-care-if-there-is\" rel=\"nofollow noopener\" target=\"_blank\">comparing polling data to election results<\/a>.<\/p>\n<p>But I think it\u2019s obviously true that Threads and Twitter\/X both have hundreds of millions of active users, and Bluesky has like maybe 10 million. Even if Bluesky has three times more actual users than Similarweb\u2019s data suggests, that would still suggest that Bluesky\u2019s user base is an entire order of magnitude smaller than Threads or Twitter\/X. And Mastodon is so small that no one even mentions it anymore in these comparisons. Mastodon and the whole ActivityPub world make Bluesky look large and culturally relevant.<\/p>\n<p>Small is not necessarily bad. My favorite of these networks, personally, is Mastodon. I like my community there because it\u2019s small and generally free of both drama and nonsense. But small precludes mainstream cultural relevance.<\/p>\n<p class=\"smallprint\">\u2605 Friday, 21 August 2026<\/p>\n","protected":false},"excerpt":{"rendered":"Sarah Perez, writing at TechCrunch last week: Decentralized social network Bluesky was one of the bigger beneficiaries of&hellip;\n","protected":false},"author":2,"featured_media":99322,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[85,46,125],"class_list":["post-591747","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/591747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=591747"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/591747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/99322"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=591747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=591747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=591747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}