{"id":595209,"date":"2026-08-25T05:50:10","date_gmt":"2026-08-25T05:50:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/595209\/"},"modified":"2026-08-25T05:50:10","modified_gmt":"2026-08-25T05:50:10","slug":"samsung-led-the-southeast-asia-smartphone-market-in-q2-was-the-only-brand-growing","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/595209\/","title":{"rendered":"Samsung led the Southeast Asia smartphone market in Q2, was the only brand growing"},"content":{"rendered":"<p>According to a new report from Counterpoint Research (CR), the Southeast Asia (SEA) smartphone market declined by 15% in the second quarter of this year (April to June), compared to the same period last year. Obviously, rising costs for smartphones are to blame.<\/p>\n<p>Samsung led the market with a 24% share and was the only brand to actually grow its shipments YoY, by 6%. It was followed by Xiaomi with 18% of the pie, Oppo with 17%, Transsion (the parent company of Infinix and Tecno) with 15%, and Apple with 9%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"inline-image\" width=\"1200\" height=\"675\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/08\/1787637010_419_gsmarena_001.jpg\" alt=\"Samsung led Southeast Asia smartphone market in Q2, was the only brand growing\"\/><\/p>\n<p>Samsung&#8217;s share rose from 19% in 2025, Xiaomi&#8217;s was flat, Oppo&#8217;s fell from 22%, while Transsion&#8217;s and Apple&#8217;s both grew, from 14% and 8%, respectively.<\/p>\n<p>CR says sub-$150 smartphone shipments were down 38% YoY, while the $250-$499 segment fell by 11%. At the other end of the spectrum, the $500-$699 segment grew by a whopping 74% and the over-$700 segment grew by 18%. CR expects the second half of this year to see continued constraints on pricing flexibility, as well as cautious consumer spending, so further declines in shipments won&#8217;t be surprising.<\/p>\n<p class=\"article-source\"><a href=\"https:\/\/counterpointresearch.com\/en\/insights\/sea-smartphone-shipments-fall-15-percent-yoy-steepest-since-q1-2023\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"According to a new report from Counterpoint Research (CR), the Southeast Asia (SEA) smartphone market declined by 15%&hellip;\n","protected":false},"author":2,"featured_media":595210,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[85,46,321,125],"class_list":["post-595209","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-il","tag-israel","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/595209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=595209"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/595209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/595210"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=595209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=595209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=595209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}