{"id":597820,"date":"2026-08-27T18:10:12","date_gmt":"2026-08-27T18:10:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/597820\/"},"modified":"2026-08-27T18:10:12","modified_gmt":"2026-08-27T18:10:12","slug":"reservoirs-popindia-expands-catalogue-and-roster-with-two-new-deals-publishing","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/597820\/","title":{"rendered":"Reservoir&#8217;s PopIndia expands catalogue and roster with two new deals | Publishing"},"content":{"rendered":"<p>PopIndia,\u00a0<a href=\"https:\/\/www.musicweek.com\/labels\/read\/reservoir-unveils-joint-venture-with-ollie-hodge-s-some-action\/094584\" rel=\"nofollow noopener\" target=\"_blank\">Reservoir<\/a>\u2019s India-based subsidiary,\u00a0has grown its catalogue and roster after securing two new deals.<\/p>\n<p>The company has acquired all compositions and masters owned by Chennai-based Vincey Productions, and has also announced a new publishing deal for the future works of Indian hip-hop producer Rajvir Singh, known as 30KEY!<\/p>\n<p>According to Reservoir and PopIndia, the deals highlight their shared commitment to investing in the region and building a locally-rooted platform to support the country\u2019s growing music ecosystem.\u00a0<\/p>\n<p>&#13;<\/p>\n<p>Together these deals reflect some of the breadth of opportunity in India<\/p>\n<p>&#13;<\/p>\n<p style=\"text-align: right;\">Spek, Reservoir\/PopArabia<\/p>\n<p>&#13;<\/p>\n<p>\u201cWith these two deals, PopIndia and Reservoir are continuing to expand our presence across India\u2019s diverse regional music landscape, from the deep catalogue of established devotional repertoire represented by Vincey Productions to the next generation of creators through signing 30KEY!,&#8221; said Spek,\u00a0Reservoir\u2019s EVP of international and emerging markets. &#8220;Together these deals reflect some of the breadth of opportunity in India and our commitment to building a portfolio of culturally significant music that resonates across the country and globally.\u201d\u00a0<\/p>\n<p>Founded in 1995, Vincey Productions&#8217; catalogue of South Indian music spans more than three decades. Headquartered in Kamaraj Colony, Chennai, the studio has a particular focus on Tamil and Telugu Christian and devotional music.<\/p>\n<p class=\"p1\">\u201cOver the years, we have built a rich catalogue, bringing together talented artists and musicians to create quality music that touches people\u2019s hearts and reflects the diverse musical traditions and tastes of listeners across India,&#8221; said\u00a0Vincent Raj, founder of Vincey Productions. &#8220;We are proud of the legacy we have built and are excited to partner with PopIndia to amplify these songs and bring them to an even broader audience.\u201d<\/p>\n<p>In addition to acquiring the master and publishing rights of its catalogue, PopIndia has also acquired Vincey&#8217;s owned and operated YouTube channels, totaling over 10 million subscribers.\u00a0\u00a0<\/p>\n<p>&#13;<\/p>\n<p>We\u2019re also thrilled to welcome Diya Patil to the PopIndia team<\/p>\n<p>&#13;<\/p>\n<p style=\"text-align: right;\">Spek,\u00a0Reservoir\/PopArabia<\/p>\n<p>&#13;<\/p>\n<p>PopIndia, which has expanded its presence and impact across the Indian music market\u00a0since <a href=\"https:\/\/www.musicweek.com\/publishing\/read\/reservoir-expands-global-footprint-with-launch-of-india-office-via-popindia-subsidiary-in-mumbai\/091806\" rel=\"nofollow noopener\" target=\"_blank\">launching in Mumbai<\/a> in May 2025, has also appointed Diya Patil as operations manager.<\/p>\n<p>Patil previously supported Reservoir and PopIndia out of Reservoir\u2019s New York City HQ. In her new role, she will work alongside PopIndia\u2019s head of operations Ray Ahmed to support the firm\u2019s expanding infrastructure and the existing roster. The team will continue to have strategic and operational oversight from Spek, who is also founder and CEO of <a href=\"https:\/\/www.musicweek.com\/labels\/read\/reservoir-jv-partner-poparabia-acquires-mena-label-and-digital-distribution-company-viral-wave\/093973\" rel=\"nofollow noopener\" target=\"_blank\">Reservoir JV partner PopArabia<\/a>.<\/p>\n<p class=\"p1\">\u201cWe\u2019re also thrilled to welcome Diya Patil to the PopIndia team,&#8221; added Spek. &#8220;Working alongside Ray, Diya will help us deepen our roots in the country and bring dedicated regional expertise as we continue to grow our catalog, roster, and relationships across India and South Asia.\u201d\u00a0<\/p>\n<p>PHOTO (L-R): Tamem Hussain, Diya Patil, Ray Ahmed, Vincent Raj, Spek &amp; Murugan M (no photo credit required)<\/p>\n<p class=\"p1\"> For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign up to receive our daily <a href=\"https:\/\/subs.musicweek.com\/register?surveycode=9\" target=\"_blank\" rel=\"nofollow noopener\">Morning Briefing newsletter<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"PopIndia,\u00a0Reservoir\u2019s India-based subsidiary,\u00a0has grown its catalogue and roster after securing two new deals. The company has acquired all&hellip;\n","protected":false},"author":2,"featured_media":597821,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,85,46],"class_list":["post-597820","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-il","tag-israel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/597820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=597820"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/597820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/597821"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=597820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=597820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=597820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}