{"id":601867,"date":"2026-08-31T19:36:44","date_gmt":"2026-08-31T19:36:44","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/601867\/"},"modified":"2026-08-31T19:36:44","modified_gmt":"2026-08-31T19:36:44","slug":"france-takes-aim-at-shein-temu-other-fast-fashion-with-levy-on-asian-e-commerce-sites","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/601867\/","title":{"rendered":"France takes aim at Shein, Temu, other fast fashion with levy on Asian e-commerce sites"},"content":{"rendered":"<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">France will from Tuesday impose a fee on ultra-fast fashion items that will eventually reach almost \u20ac20 (US$2.32) per garment, as the government targets major Asian e-commerce platforms including Shein.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The levy follows legislation passed by the French parliament in June to regulate \u201cultra-fast fashion\u201d companies, known for selling large volumes of lower-quality clothing at rock-bottom prices.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">It is part of a push to rein in Asian e-commerce giants including Shein, Temu and AliExpress, which have exploded in popularity in France in recent years.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cThe harmful effects of ultra-fast fashion on our environment and our economy are well known and documented,\u201d said Mathieu Lefevre, the minister for ecological transition on Friday as details of the measure were published.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Under the legislation, ultra-fast fashion will be determined according to two criteria: the volume of clothing placed on the market and the cost of repairing garments relative to their purchase price.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The per-item fee will vary on a set scale according to how each product scores on both these standards.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">In 2026, companies will pay fines such as a 50 cent levy on underwear falling into the ultra-fast fashion category, rising to \u20ac2 for T-shirts, \u20ac9 for jeans and \u20ac12 for a jacket.<\/p>\n","protected":false},"excerpt":{"rendered":"France will from Tuesday impose a fee on ultra-fast fashion items that will eventually reach almost \u20ac20 (US$2.32)&hellip;\n","protected":false},"author":2,"featured_media":601868,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[64079,114,1657,2866,8074,2226,9004,30883,3448,85,46,272098,71607,64078,272099,218220],"class_list":["post-601867","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-aliexpress","tag-business","tag-china","tag-eu","tag-european-commission","tag-france","tag-french","tag-hm","tag-hong-kong","tag-il","tag-israel","tag-mathieu-lefevre","tag-shein","tag-temu","tag-ultra-fast-fashion","tag-zara"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/601867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=601867"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/601867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/601868"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=601867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=601867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=601867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}