{"id":605674,"date":"2026-09-04T13:24:21","date_gmt":"2026-09-04T13:24:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/605674\/"},"modified":"2026-09-04T13:24:21","modified_gmt":"2026-09-04T13:24:21","slug":"why-does-ai-generated-food-look-like-that","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/605674\/","title":{"rendered":"Why does AI-generated food look like that?"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _18mzr4b6 _18mzr4b5 _19wv7tc1\">There is a torrent of unappetizing slop coming from restaurants, cafes, and brands that are increasingly turning to AI to generate images promoting their food. The resulting horror show includes <a href=\"https:\/\/x.com\/samfbiddle\/status\/2091599814144467298?s=20\" rel=\"nofollow\">donut shrimp<\/a>, <a href=\"https:\/\/x.com\/dropchris1000\/status\/2093034729536631064?s=20\" rel=\"nofollow\">Reubens from the deep<\/a>, <a href=\"https:\/\/x.com\/wsgadIibs\/status\/2094577421118824593?s=20\" rel=\"nofollow\">wormlike noodles<\/a>, and <a href=\"https:\/\/x.com\/maggiemoda\/status\/2093327513711763661?s=20\" rel=\"nofollow\">noodle-like pastries<\/a> and <a href=\"https:\/\/x.com\/LadyFear1\/status\/2093119879591133562?s=20\" rel=\"nofollow\">stringy chicken<\/a>. There\u2019s also construction material masquerading as ice cream, <a href=\"https:\/\/x.com\/maggiemoda\/status\/2093327513711763661?s=20\" rel=\"nofollow\">ice cream masquerading as brains<\/a>, and other <a href=\"https:\/\/x.com\/LadyFear1\/status\/2093119879591133562?s=20\" rel=\"nofollow\">masonry-adjacent cuisine.<\/a> I don\u2019t even know how to begin describing this <a href=\"https:\/\/x.com\/IncomingSwarm\/status\/2092297507392942487?s=20\" rel=\"nofollow\">monstrous attempt of a burger<\/a>, and the less said about the <a href=\"https:\/\/x.com\/katexbt\/status\/2092916782990299438?s=20\" rel=\"nofollow\">trypophobic burrito from hell<\/a>, grubs and all, the better. There are <a href=\"https:\/\/x.com\/zetalyrae\/status\/2095333794815652237?s=20\" rel=\"nofollow\">lumps<\/a>. And <a href=\"https:\/\/x.com\/HumanLevelJen\/status\/2094331900542230529?s=20\" rel=\"nofollow\">holes<\/a>. <a href=\"https:\/\/x.com\/REMARKSIST\/status\/2092937530257617036?s=20\" rel=\"nofollow\">So many holes<\/a>.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup c39lj12 _19wv7tc9\">\u201cDiffusion models are notoriously weak at generating thin, continuous, terminating structures.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">We don\u2019t <a href=\"https:\/\/www.businessinsider.com\/menus-are-getting-ai-sloppified-and-the-images-are-terrifying-2026-8\" rel=\"nofollow noopener\" target=\"_blank\">usually<\/a> know why anyone would use AI slop to sell something intended to look appetizing, particularly when the food is presumably right there to photograph. But we do know a bit about why AI is so adept at producing such exquisitely nauseating images.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">There are many reasons why this AI food is so wrong, from the technical nuances of how AI systems generate images and the materials used to train them to the psychological baggage humans perceive the images through. Frequently the problem starts from the very outset. Many of the leading image generators produce images using diffusion. Put simply, diffusion models start with an image of pure noise \u2014 something like a screenful of static \u2014 and gradually remove noise little by little in order to create the requested visual. \u201cThis means that initially coarse structures are recovered first with fine texture details\u201d coming at the end, explained Chris Russell, a professor of AI, government, and policy at the University of Oxford and an expert in computer vision.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Russell said that in many of these unsettling food images things have already gone wrong by the time those finer details are added. The model might get the basic structure of an object wrong at an earlier stage, then lump vivid texture details on top of that structure. \u201cThis is the same kind of failure as you see when a person is generated with six fingers instead of five,\u201d Russell said. (This could explain the donut shrimp too.)<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup c39lj12 _19wv7tc9\">The model might get the basic structure of an object wrong at an earlier stage, then lump vivid texture details on top of that structure.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Even when the underlying structure is solid, finer details can go awry in their own ways, said Giovanbattista Califano, a behavioral scientist who studies responses to AI-generated imagery at the University of Naples Federico II in Italy. \u201cDiffusion models are notoriously weak at generating thin, continuous, terminating structures,\u201d he said. \u201cNoodles, strands, and tendrils are exactly the kind of geometry that trips this up, so you get spaghetti-like artifacts bleeding into places with no anatomical or culinary logic.\u201d In other words, once a model starts generating something like this, it can struggle to figure out where it should stop or what it should be attached to. Other repeating textures like bubbles and seeds are similarly hard for diffusion models to contain within sensible boundaries, he added, meaning they often spill into areas they should not be in. That helps explain why so many AI food images are so relentlessly noodly, unsettlingly patterned, and riddled with the kind of clustered holes that can trigger <a href=\"https:\/\/www.newyorker.com\/culture\/infinite-scroll\/the-unique-horrors-of-ai-food-slop\" rel=\"nofollow noopener\" target=\"_blank\">trypophobia<\/a>.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">It doesn\u2019t help that AI has no idea what a sandwich actually is. Or a noodle. Or a burrito. It has no understanding of the objects it\u2019s creating or the physical world they inhabit. It has learned, broadly, what these things tend to look like on a statistical level, but not why they look that way or how they\u2019re supposed to behave. \u201cAI image generation reproduces looks without proper knowledge about the world,\u201d explained Roland Meyer, a professor for digital cultures and arts at the University of Zurich in Switzerland. The result is an approximation of food divorced from any understanding of the thing itself.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">That lack of understanding can lead to some stomach-churning aesthetic interpretations by humans who view the images, said Michael Cook, a senior lecturer in computer science at King\u2019s College London. Hence the ice cream that resembles cracked concrete, or burgers seemingly fashioned from rocks. AI models have no understanding of why food should not look like other non-food images in that way. \u201cThese textures might look totally normal if used in an architectural context,\u201d Cook explained. \u201cBut they become wrong when we imagine it as edible food.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">The images used to train these models can compound the problem. \u201cBecause we know so little about the training processes of these systems, we don\u2019t really know what mix of content they\u2019re receiving, or what associations they\u2019re making,\u201d Cook said.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Food photography is often highly stylized, full of sharp contrasts, intense colors, glossy lighting, and exaggerated shapes. Sometimes the \u201cfood\u201d being photographed <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2016\/jan\/04\/food-stylist-photography-tricks-advertising\" rel=\"nofollow noopener\" target=\"_blank\">isn\u2019t even food<\/a>. Meyer said AI models can pick up on these surface qualities and visual conventions, but reproduces them without understanding the context behind them. \u201cIn other words, AI image generation perfectly imitates the look of photography, but not its professional aesthetic strategies,\u201d Meyer said. \u201cThat is ultimately what makes them so unsettling.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup c39lj12 _19wv7tc9\">It doesn\u2019t help that AI has no idea what a sandwich actually is. Or a noodle. Or a burrito.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Style aside, there\u2019s another problem with learning about the world from trawling the internet: things can get weird fast. Simon Colton, a professor of computational creativity, games and artificial intelligence at Queen Mary University of London, said there may be relatively few images of ordinary red apples, for example. \u201cWho would want to post an image of a boring apple on the web?\u201d Stranger images, meanwhile, could find big audiences on social media platforms like Reddit, or spread widely as memes. Bizarre internet lore and brain rot means an AI model can have a weird set of associations around food and what it should look like.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">Cook said it is well known that AI systems are now also being trained on AI-generated material. A lot of popular AI material involves food, Cook said, recalling a trend for AI-generated videos of people jumping in or on piles of food. Beyond the sometimes surreal nature of the material itself, <a href=\"https:\/\/www.telegraph.co.uk\/business\/2024\/02\/01\/why-ai-new-age-of-fake-news-and-disinformation\/\" rel=\"nofollow noopener\" target=\"_blank\">research<\/a> suggests that training AI models on the outputs of other models can cause a kind of \u201cmodel collapse,\u201d a consequence of which can be a kind of visual degeneration and a growing sameness between images.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">How images are created and used can make matters even worse. Prompts \u2014 both those written by users and the system-level instructions companies use to guide their models \u2014 may not always yield the best results. They may be vague, such as just asking for a sandwich, or contain language like \u201cbe precise\u201d that makes sense for text, but doesn\u2019t make much sense for generating images. Low-resolution images can also be blown up well beyond their intended size, magnifying every unsettling imperfection that may have otherwise escaped notice or creating a void a model is left to fill in, often imperfectly.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup c39lj12 _19wv7tc9\">Bizarre internet lore and brain rot means an AI model can have a weird set of associations around food and what it should look like.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">All of this pushes many AI-generated food images deep into the uncanny valley. And, unfortunately for us, humans are painfully well-equipped to notice when food looks wrong. Scientists believe <a href=\"https:\/\/www.nationalgeographic.com\/science\/article\/gross-why-humans-are-hardwired-to-feel-disgust\" rel=\"nofollow noopener\" target=\"_blank\">disgust evolved<\/a> partly as a means of protecting us from parasites, pathogens, toxins, and other potential threats, making us particularly attuned to when something may be unsafe to eat. Califano said this makes the uncanny valley for food even more visceral than the one we experience with not-quite-humans.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1044qizi _18mzr4b1 _18mzr4b0 _19wv7tc1\">AI-generated food has an unnerving ability to hit many of those triggers at once. Strange, noodly tendrils resemble worms or parasites, clusters of holes suggest infestations, and off colors and texture signal contamination or spoilage. AI generated food looks wrong because, on a primal level, it feels wrong. It might resemble food, but our brains know better. It is slop, and we recoil accordingly.<\/p>\n<p>Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Robert HartClose<img alt=\"Robert Hart\" data-chromatic=\"ignore\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"_1bw37385 i7ks070\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mN8+R8AAtcB6oaHtZcAAAAASUVORK5CYII='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/09\/ROB_H_BLURPLE.jpg\"\/><\/p>\n<p>Robert Hart<\/p>\n<p class=\"fv263x1\">Posts from this author will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/authors\/robert-hart\" rel=\"nofollow noopener\" target=\"_blank\">See All by Robert Hart<\/a><\/p>\n<p>AIClose<\/p>\n<p>AI<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\" rel=\"nofollow noopener\" target=\"_blank\">See All AI<\/a><\/p>\n<p>DesignClose<\/p>\n<p>Design<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/design\" rel=\"nofollow noopener\" target=\"_blank\">See All Design<\/a><\/p>\n<p>TechClose<\/p>\n<p>Tech<\/p>\n<p class=\"fv263x1\">Posts from this topic will be added to your daily email digest and your homepage feed.<\/p>\n<p>FollowFollow<\/p>\n<p class=\"fv263x4\"><a class=\"fv263x5\" href=\"https:\/\/www.theverge.com\/tech\" rel=\"nofollow noopener\" target=\"_blank\">See All Tech<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"There is a torrent of unappetizing slop coming from restaurants, cafes, and brands that are increasingly turning to&hellip;\n","protected":false},"author":2,"featured_media":605675,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,438,85,46,920,125],"class_list":["post-605674","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-design","tag-il","tag-israel","tag-tech","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/605674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=605674"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/605674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/605675"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=605674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=605674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=605674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}