American actress and director Maggie Gyllenhaal said Friday she ditched AI-generated video planned for her latest film about Marilyn Monroe due to quality problems, offering a degree of reassurance to actors worried about their jobs — for now.<\/p>\n
The “Dark Knight” star is head of the jury at this year’s Venice Film Festival but she is also premiering a new short film — “Flesh Impact” — which imagines 1950s screen icon Marilyn Monroe as if she had lived to 100 years old.<\/p>\n
Gyllenhaal told an audience in Venice how artificial intelligence technology — one of the top topics at the festival — is being pushed aggressively at directors as a cost-saving measure and as an alternative to acting.<\/p>\n
“The people who commissioned this project from me asked me to use AI,” Gyllenhaal\u00a0told The Future of Creativity event.<\/p>\n
“They were… training it off of Marilyn Monroe films that we had licensed. And I went for it,” said the director.<\/p>\n
“I was like, ‘All right, I’m curious. I don’t know. Let’s see’.”<\/p>\n
The technology was meant to transform “Fifty Shades of Grey” actress Dakota Johnson into the elderly version of Monroe.<\/p>\n
“It fundamentally did not work,” Gyllenhaal\u00a0said.\u00a0<\/p>\n
“We worked hard at it, and in the end, I threw it away because what was coming through Dakota playing Marilyn Monroe was so much more moving, human, alive.”<\/p>\n
– ‘Dont buy the hype’ –<\/p>\n
Gyllenhaal’s testimony underlines the current limitations of AI video technology, which has sparked fears about job losses throughout the film and TV industries — as well as the mass theft of intellectual property by software companies.<\/p>\n
Speaking at the same event, the head of open-source messaging application Signal, Meredith Whittaker, warned about AI being controlled by a handful of billionaires, but urged the audience “don’t buy the hype”.<\/p>\n
Hollywood icon George Clooney sounded downbeat about the implications, however.<\/p>\n
“A lot of people are going to get replaced, not just actors: crew members, visual effects supervisors,” the 65-year-old, who picked up a lifetime achievement award in Venice on Wednesday, told the audience.<\/p>\n
Gyllenhaal, from a well-connected Hollywood family that includes actor brother Jake, also stressed how AI companies were seeking to license the images of actors in order to reproduce them in digital form.<\/p>\n
“Someone who I respect a lot theoretically asked me to consider the idea of asking actors who trust me — because I have a lot of actors who trust me that I love — and they should trust me to give me their likeness and to make a film with them,” she said.<\/p>\n
“I thought it’s a completely and absolutely different paradigm than how I think, how I work,” she added.<\/p>\n
– Mixed feelings –<\/p>\n
The advent of new AI video-generation technology is again a major topic of conversation at Venice as change sweeps through the industry.<\/p>\n
In an AFP interview earlier this week, Venice festival supremo Alberto Barbera acknowledged the dangers but he sounded more optimistic than other leading movie figures.<\/p>\n
The technology enables artists and directors “to achieve things that until now were not possible,” he explained.<\/p>\n
The festival has programmed a documentary made entirely with AI \u00a0— “Be Brave” from Italian director Francesco Carrozzini, which centres on the founder of jeans brand Diesel, Renzo Rosso. \u00a0<\/p>\n
“Lord of the Rings” director Peter Jackson, a special effects specialist, said in May at the Cannes Film Festival that he thought AI was “going to destroy the world”.<\/p>\n
When it came to film however, “I don’t dislike it at all,” he added.<\/p>\n
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