{"id":607953,"date":"2026-09-06T19:58:23","date_gmt":"2026-09-06T19:58:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/607953\/"},"modified":"2026-09-06T19:58:23","modified_gmt":"2026-09-06T19:58:23","slug":"coca-cola-buy-sell-or-hold-after-its-recent-run","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/607953\/","title":{"rendered":"Coca-Cola: Buy, Sell, or Hold After Its Recent Run?"},"content":{"rendered":"

Coca-Cola (KO<\/a> -0.83%) is one of the best-known companies in the world, thanks to its namesake beverage brand, so it needs little introduction. However, what’s most impressive right now is the stock’s performance. It is up 28% over the past year, as of this writing. The average consumer staples stock is only up 5% over that span. Even the S&P 500 index (^GSPC<\/a> -0.38%) is “only” up 20%. After a run like that, is Coca-Cola a buy, hold, or sell? <\/p>\n

Buy and hold Coca-Cola<\/p>\n

Coca-Cola is a well-run business. It is one of the world’s largest consumer staples companies<\/a>. It is globally diversified and has industry-leading capabilities in distribution, marketing, and innovation. The company’s fundamental strength is evident in its status as a Dividend King, with 64 consecutive annual dividend increases. The only consumer staples peer with a better record is Procter & Gamble (PG<\/a> -0.33%), but P&G doesn’t make food. So, Coca-Cola is the food company with the best dividend record.<\/p>\n

\"A<\/p>\n

Image source: Getty Images.<\/p>\n

If you want to own industry-leading businesses, Coca-Cola should be on your short list. And, with an above-market yield of 2.4%, you could easily justify adding it to your portfolio. That’s particularly true given recent results, with organic revenue growth of 6% in the second quarter of 2026, even as consumers tighten their belts. In fact, Coca-Cola raised its full-year guidance despite the broader food industry’s struggles.<\/p>\n

Certainly, if you have owned Coca-Cola for years, selling it right when it is performing so well as a business probably isn’t something you should be considering. Unless, of course, the stock’s valuation was running ahead of its historical norms. But that’s not the case. <\/p>\n

\"Coca-Cola<\/p>\n

Today’s Change<\/p>\n

(-0.83%) $-0.74<\/p>\n

Current Price<\/p>\n

$88.07<\/p>\n

Key Data Points<\/p>\n

Market Cap<\/p>\n

$379BMarket cap calculated using publicly traded shares outstanding only. Does not include unlisted, private, or dual-class non-traded shares. Implied market cap may vary.<\/p>\n

Day’s Range<\/p>\n

$87.85 – $88.91<\/p>\n

52wk Range<\/p>\n

$65.35 – $92.49<\/p>\n

Volume<\/p>\n

17.3M<\/p>\n

Avg Vol<\/p>\n

17.5M<\/p>\n

Gross Margin<\/p>\n

61.95%<\/p>\n

Dividend Yield<\/p>\n

2.36%<\/p>\n

Sell or don’t buy Coca-Cola<\/p>\n

That said, Coca-Cola’s price-to-sales ratio is a bit ahead of its five-year average. Its price-to-earnings and price-to-book value ratios are roughly in line with their longer-term averages. It looks fully priced to just a little bit expensive. If you are a value investor<\/a>, you’ll probably want to put Coca-Cola on your wish list and not your buy list. It would be tough to suggest an outright sale if you are a long-term buy-and-hold investor, but it certainly isn’t a steal at its recent valuation. <\/p>\n

Coca-Cola is a great business, but fully priced<\/p>\n

At the end of the day, Dividend King<\/a> consumer staples giant Coca-Cola is a very attractive company to own. If you don’t mind paying full price for a good business, you may want to buy it even after an incredible run for the stock. However, most investors, and particularly those with a value bias, will probably be better off putting it on the wish list for now. That said, if you own it and have a long-term investment horizon, you should probably stay the course.<\/p>\n","protected":false},"excerpt":{"rendered":"Coca-Cola (KO -0.83%) is one of the best-known companies in the world, thanks to its namesake beverage brand,…\n","protected":false},"author":2,"featured_media":607954,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[114,85,46],"class_list":["post-607953","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-il","tag-israel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/607953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=607953"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/607953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/607954"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=607953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=607953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=607953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}