IDC’s Francisco Jeromino weighed in on Apple’s new foldable phone, the iPhone Duo, as well as multiple product updates at its annual fall event in Cupertino, Calif.<\/p>\n
“Each new product adds meaningful improvements, but the iPhone Duo is the event’s strategic flagship and a direct test of whether Apple can use design, ecosystem integration, and premium positioning to reshape a segment that has so far remained selective.<\/p>\n
The most consequential signal, though, was pricing. Apple has widened access to its ecosystem at the bottom of the range and opened a new super-premium tier at the top, a two-directional move that few competitors could attempt in a single keynote.<\/p>\n
The iPhone Duo is displayed during an announcement of new products on Wednesday, Sept. 9, 2026, on the Apple campus in Cupertino, Calif. (AP Photo\/Jeff Chiu) \u00b7 AP Photo\/Jeff Chiu <\/p>\n
This was supposed to be the cycle where prices ran away from buyers. Memory costs have spiked, and the new Apple products were expected to reflect that component price increase.<\/p>\n
Apple did close to the opposite of what the cost curve implied. The iPhone 18 Pro arrives at $1,199 and the iPhone 18 Pro Max at $1,299, each $100 above the iPhone 17 Pro and 17 Pro Max. The new AirPods 5 bring active noise cancellation down to a $129 entry point, below the $179 that the noise-canceling AirPods 4 carried in 2024. And the foldable, comfortably Apple’s most expensive iPhone ever, starts near $1,999, level with Samsung’s Galaxy Z Fold 8 at $1,899, under the Z Fold 8 Ultra at around $2,099.”<\/p>\n","protected":false},"excerpt":{"rendered":"IDC’s Francisco Jeromino weighed in on Apple’s new foldable phone, the iPhone Duo, as well as multiple product…\n","protected":false},"author":2,"featured_media":611084,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[670,85,46,218296,125,6768],"class_list":["post-611083","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-apple","tag-il","tag-israel","tag-pro-max","tag-technology","tag-tim-cook"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/611083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=611083"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/611083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/611084"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=611083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=611083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=611083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}