{"id":611805,"date":"2026-09-10T13:34:22","date_gmt":"2026-09-10T13:34:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/611805\/"},"modified":"2026-09-10T13:34:22","modified_gmt":"2026-09-10T13:34:22","slug":"amazon-gives-openais-ad-business-a-boost-with-chatgpt-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/611805\/","title":{"rendered":"Amazon gives OpenAI&#8217;s ad business a boost with ChatGPT partnership"},"content":{"rendered":"<p><a href=\"https:\/\/www.cnbc.com\/quotes\/AMZN\/\" rel=\"nofollow noopener\" target=\"_blank\">Amazon<\/a> on Thursday announced it&#8217;s partnering with <a href=\"https:\/\/www.cnbc.com\/quotes\/OPENAI.FG\/\" rel=\"nofollow noopener\" target=\"_blank\">OpenAI<\/a> to let its advertisers run ads in ChatGPT, starting with select brands in the U.S. <\/p>\n<p>It marks a vote of confidence from the world&#8217;s largest online retailer in OpenAI&#8217;s burgeoning ad business, which recently reached a <a href=\"https:\/\/www.cnbc.com\/2026\/08\/31\/open-ai-chatgpt-ads-revenue.html\" rel=\"nofollow noopener\" target=\"_blank\">$1 billion<\/a> annualized revenue run rate. OpenAI started selling sponsored placements in ChatGPT in the U.S. <a href=\"https:\/\/openai.com\/index\/testing-ads-in-chatgpt\/\" target=\"_blank\" rel=\"nofollow noopener\">in February<\/a>, starting with retailers like <a href=\"https:\/\/www.cnbc.com\/quotes\/BBY\/\" rel=\"nofollow noopener\" target=\"_blank\">Best Buy<\/a> and <a href=\"https:\/\/www.cnbc.com\/quotes\/WSM\/\" rel=\"nofollow noopener\" target=\"_blank\">Williams-Sonoma<\/a>.<\/p>\n<p>Amazon has <a href=\"https:\/\/www.cnbc.com\/2025\/12\/24\/amazon-faces-a-dilemma-fight-ai-shopping-agents-or-join-them.html\" rel=\"nofollow noopener\" target=\"_blank\">heavily restricted<\/a> access to its sprawling webstore from artificial intelligence platforms like ChatGPT, <a href=\"https:\/\/www.cnbc.com\/2026\/09\/01\/anthropic-data-retention.html\" rel=\"nofollow noopener\" target=\"_blank\">Anthropic<\/a>&#8216;s Claude and <a href=\"https:\/\/www.cnbc.com\/quotes\/GOOGL\/\" rel=\"nofollow noopener\" target=\"_blank\">Google<\/a>&#8216;s Gemini, while investing in its own <a href=\"https:\/\/www.cnbc.com\/2026\/05\/13\/amazon-ditches-rufus-ai-chatbot-in-favor-of-alexa-shopping-agent.html\" rel=\"nofollow noopener\" target=\"_blank\">AI shopping tools<\/a>. But in recent months, Amazon began quietly <a href=\"https:\/\/www.businessinsider.com\/amazon-first-chatgpt-ads-ai-strategy-openai-data-2026-6\" target=\"_blank\" rel=\"nofollow noopener\">buying ads<\/a> on ChatGPT, and it became the top retail company advertising on the platform between April and August, according to data from market intelligence firm Sensor Tower. <\/p>\n<p>By letting brands that advertise on Amazon run ads in ChatGPT, the Andy Jassy-led giant is acknowledging that the platform has become an important marketing channel. OpenAI said in February that ChatGPT reached <a href=\"https:\/\/openai.com\/index\/scaling-ai-for-everyone\/\" target=\"_blank\" rel=\"nofollow noopener\">900 million<\/a> weekly active users. <\/p>\n<p>Amazon said in a blog post that conversational ad formats like those that appear in AI chatbots are the &#8220;fastest growing engagement opportunity&#8221; for brands to reach new and existing customers. <\/p>\n<p>&#8220;With Access to ChatGPT Ads, advertisers can now extend their campaigns further into where their customers are actively spending time in conversational chat platforms,&#8221; Chris Conetta, director of omnichannel supply at Amazon&#8217;s demand-side advertising platform, said in a statement.  <\/p>\n<p>Ad campaigns are set up and managed by Amazon, while OpenAI&#8217;s ads system controls all ad delivery decisions, an Amazon spokesperson said. Ad units will appear as text or images beneath ChatGPT responses, they added.<\/p>\n","protected":false},"excerpt":{"rendered":"Amazon on Thursday announced it&#8217;s partnering with OpenAI to let its advertisers run ads in ChatGPT, starting with&hellip;\n","protected":false},"author":2,"featured_media":611806,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,1684,356,343,344,83008,354,357,242,85,123,46,228660,125,1032,178209],"class_list":["post-611805","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-alphabet-class-a","tag-amazon-com-inc","tag-artificial-intelligence","tag-artificialintelligence","tag-best-buy-co-inc","tag-breaking-news-technology","tag-business-news","tag-environment","tag-il","tag-internet","tag-israel","tag-openai-forge-global","tag-technology","tag-united-states","tag-williams-sonoma-inc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/611805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=611805"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/611805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/611806"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=611805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=611805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=611805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}