{"id":615784,"date":"2026-09-14T12:48:13","date_gmt":"2026-09-14T12:48:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/615784\/"},"modified":"2026-09-14T12:48:13","modified_gmt":"2026-09-14T12:48:13","slug":"music-companies-unite-on-ifpi-led-streaming-integrity-initiative-to-tackle-fraudulent-content-labels","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/615784\/","title":{"rendered":"Music companies unite on IFPI-led streaming integrity initiative to tackle fraudulent content | Labels"},"content":{"rendered":"

IFPI has launched the Streaming Integrity Initiative (SII), a new industry commitment to combat streaming fraud<\/a>.\u00a0<\/p>\n

SII establishes a set of baseline practices for industry players to help prevent, detect and respond to streaming fraud in order to protect artists, songwriters and fans from its harm.\u00a0<\/p>\n

\u201cStreaming fraud involves the manipulation of digital music services to generate revenue from plays that are not genuine,\u201d said an IFPI statement. \u201cIt is often happening at scale, undermining trust in streaming services and siphoning revenues away from the artists, songwriters, record labels, music publishers and others who power the music economy.\u201d<\/p>\n

The rise of generative AI has heightened the concerns about streaming fraud with Deezer reporting earlier this year that is ingesting almost 75,000 AI-generated tracks per day<\/a>, representing roughly 44% of the daily uploads.\u00a0<\/p>\n

With AI-powered tools becoming more widely available, IFPI<\/a> said that robust fraud prevention and detection measures, and coordinated action across the music ecosystem, are \u201cmore important than ever\u201d.<\/p>\n

Major music companies and independents are joining IFPI in support of the new initiative, including: Absolute Label Services, ADA<\/a>, AWAL, CD Baby, CmdShft, Ditto Music, Fuga, GoDigital, Hybe, Idol<\/a>, IMPALA, InnerCat Music Group, Merlin, Redeye<\/a>, Revelator, RouteNote, Secretly Distribution, Symphonic, Sony Music Group<\/a>, The Orchard, Too Lost, Universal Music Group<\/a>, Virgin Music Group and Warner Music Group<\/a>.<\/p>\n

It follows the combined effort by majors and indies in the summer to set out global principles covering AI and chart eligibility<\/a>.<\/p>\n

<\/p>\n

Streaming fraud misleads fans and deprives legitimate artists and songwriters of income that should rightfully flow to them<\/p>\n

<\/p>\n

Victoria Oakley<\/p>\n

<\/p>\n

Recognising the key role music distribution services play as a gateway to the digital music ecosystem and their unique ability to prevent fraudulent content from reaching streaming platforms, SII establishes a common baseline for industry action through five key commitments.\u00a0<\/p>\n

Participating distributors commit to:<\/p>\n

\u2022 Verify rights ownership and customer identities through robust rights verification and Know Your Customer (KYC) processes<\/p>\n

\u2022 Vet content using effective tools and processes to identify infringement, fraudulent activity and AI-related risks<\/p>\n

\u2022 Act by detecting, investigating and mitigating suspected fraud, including acting against repeat offenders<\/p>\n

\u2022 Share intelligence, where legally permissible, to help prevent bad actors from moving across services and platforms<\/p>\n

\u2022 Measure and continuously strengthen anti-fraud systems to address evolving threats<\/p>\n

\u201cThese commitments are designed to strengthen prevention, improve detection, support enforcement action and increase collaboration across the industry,\u201d added the statement.<\/p>\n

The new initiative builds on the wider End Streaming Fraud campaign, launched by IFPI and music companies to raise awareness of the growing threat that streaming fraud poses across the music ecosystem<\/a>.\u00a0\u00a0<\/p>\n

The organisations behind the initiative are calling on distributors, digital service providers, industry bodies and other stakeholders to support SII and help strengthen the industry’s collective response to streaming fraud.\u00a0<\/p>\n

More information about the campaign, including the signatories, can be found at: www.endstreamingfraud.com.<\/p>\n

Victoria Oakley, CEO, IFPI<\/a>, said: “Streaming fraud misleads fans and deprives legitimate artists and songwriters of income that should rightfully flow to them. This is theft, plain and simple.<\/p>\n

\u201cWe welcome the leadership shown by the first distributors to publicly support the Streaming Integrity Initiative, and hope this leads to direct, effective and coordinated action to protect artists, songwriters and fans from streaming fraud.\u201d\u00a0<\/p>\n

Sarah McNabb, Merlin\u2019s director of content Integrity<\/a>, said: \u201cTackling illegitimate activity effectively requires every part of the industry to move together. These commitments reflect Merlin’s own position and align closely with what Merlin already requires of its members. It’s encouraging to see so many of our members already putting their names to this announcement, and we’re glad to stand alongside IFPI in this initiative as it continues to grow.”<\/p>\n

<\/p>\n

Tackling illegitimate activity effectively requires every part of the industry to move together<\/p>\n

<\/p>\n

Sarah McNabb<\/p>\n

<\/p>\n

Helen Smith, IMPALA executive chair<\/a>, said: \u201cIMPALA\u2019s\u202fDigital Music Plan\u202fadopted earlier this year set out our recommendations for growing the market and identified industry collaboration on a new scale as a top priority.\u00a0<\/p>\n

\u201cWith recommendations for DSPs and labels as well as distributors,\u202fworking together\u202fon integrity, promoting human artistry and other key aspects\u202facross the whole chain is vital.\u201d<\/p>\n

Welcoming the streaming integrity Initiative, Dr Jo Twist OBE, BPI chief executive<\/a>, said: \u201cStreaming fraud is one of the key economic issues facing our industry, and the longer it goes unchecked, the harder it will be to eradicate fully from our music ecosystem. That\u2019s why the Streaming Integrity Initiative, coming on the heels of the \u2018End Streaming Fraud\u2019 campaign, is vitally important and sees the global recorded music community uniting around key principles that will protect artists, songwriters, and fans from its harmful effects.<\/p>\n

\u201cRights-holders have stepped up, and we now need distributors, DSPs, and other stakeholders to match this commitment and support SII so that collectively we can put an end to streaming fraud.\u201d<\/p>\n

Simon Wills, managing director, Absolute Label Services<\/a>, said: \u201cCombating artificial streaming cannot be a reactive game of whack-a-mole, it demands intelligent, forward-looking technology paired with cross-industry collaboration.<\/p>\n

\u201cBy integrating deep, multi-signal fraud detection into our music OS, Anthology, Absolute is enabling rightsholders to identify potential irregularities early. We fully support IFPI\u2019s Streaming Integrity Initiative and are proud to champion a cleaner, fairer digital ecosystem for all artists and rightsholders.\u201d<\/p>\n

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