{"id":616406,"date":"2026-09-15T03:18:09","date_gmt":"2026-09-15T03:18:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/616406\/"},"modified":"2026-09-15T03:18:09","modified_gmt":"2026-09-15T03:18:09","slug":"apple-bets-on-siri-ai-to-win-the-personal-assistant-war","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/616406\/","title":{"rendered":"Apple Bets on Siri AI to Win the Personal Assistant War"},"content":{"rendered":"

Apple<\/a> released its artificial intelligence-powered Siri AI<\/a> on Monday (Sept. 14), saying in a press release<\/a> that the assistant is now more capable with personal context understanding, world knowledge, onscreen awareness and more systemwide app actions.<\/p>\n

Apple began rolling out Siri AI in beta in English, and the company plans to expand it to French, Japanese, Korean, Portuguese and Spanish in October, according to the release.<\/p>\n

Siri AI is completely reimagined now that it is built on Apple Intelligence<\/a>, per the release.<\/p>\n

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\u201cSiri AI can help users find what they need in the moment, from answering questions on virtually any topic to surfacing relevant information from a user\u2019s messages, emails, photos and more,\u201d Apple said in the release. \u201cAnd Apple Intelligence makes everyday experiences across Apple products more personal and helpful with new editing capabilities in Photos, intelligent browsing tools in Safari, an all-new Image Playground that can create photorealistic imagery, and more.\u201d<\/p>\n

Apple highlighted Siri AI\u2019s ability to search and pull information from the user\u2019s messages, take actions related to the content on a user\u2019s screen, get up-to-date information from across the web, answer follow-up questions, capture what users say as polished text with greater precision, and answer questions about visual content.<\/p>\n

PYMNTS reported Sept. 9 that Apple has been making the argument that because it controls the hardware, the operating system and the data on a person\u2019s phone, it is the best-positioned company to deliver artificial intelligence<\/a>. The company also stresses its devices\u2019 privacy protections and deep knowledge of their users.<\/p>\n

Apple said in the Monday press release that Siri AI and the features that rely on it will not be available initially in the European Union on iOS, iPadOS and WatchOS.<\/p>\n

\u201cApple is working hard to find a path forward that preserves its users\u2019 privacy and security,\u201d the company said in the release.<\/p>\n

It was reported in June that Apple said it would not roll out its new Siri AI experience on iPhones, Apple Watches and iPads in the EU because the company was unable to reach an agreement with European authorities that would allow the assistant to debut in the region while maintaining what Apple described as necessary privacy safeguards<\/a>.<\/p>\n

Apple also said in the Monday press release that Siri AI and other new Apple Intelligence features will not be available in China \u201cwhile Apple works through regulatory requirements.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Apple released its artificial intelligence-powered Siri AI on Monday (Sept. 14), saying in a press release that the…\n","protected":false},"author":2,"featured_media":616407,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[345,48278,85,46,43,262,6553,125,264],"class_list":["post-616406","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ai","tag-ai-assistants","tag-il","tag-israel","tag-news","tag-pymnts-news","tag-siri","tag-technology","tag-whats-hot"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/616406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=616406"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/616406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/616407"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=616406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=616406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=616406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}