{"id":617561,"date":"2026-09-16T06:28:18","date_gmt":"2026-09-16T06:28:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/617561\/"},"modified":"2026-09-16T06:28:18","modified_gmt":"2026-09-16T06:28:18","slug":"generative-ai-tools-wont-replace-live-production-openart-founder","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/617561\/","title":{"rendered":"Generative AI Tools Won\u2019t Replace Live Production OpenArt Founder"},"content":{"rendered":"

\n\tThe pace of innovation in AI<\/a> tools has some ways to go before it ever replaces live action film production, Coco Mao, co-founder and CEO of OpenArt AI, said Tuesday.<\/p>\n

\n\t\u201cI see this industry going to a combination of live production and AI enhancement,\u201d Mao told the Access Canada Summit<\/a>, powered by The Hollywood Reporter, during a session moderated by Steven Zeitchik, the magazine\u2019s senior editor, technology and politics.<\/p>\n

\n\tThe company is behind Director, a new tool that aims<\/a> to turn prompts and scripts into video. Mao said digital creators producing content for social media platforms are early adopters of the product, which can generate videos as long as five minutes at a clip. The company\u2019s \u201cvibe directing\u201d approach is also being taken up in the marketing and advertising worlds, she said, with many from that industry helping to compose the seven million average monthly users. \u201cThis is an industry people are pretty willing to pay to make revenue generating content,\u201d Mao said of marketing agencies.<\/p>\n

\n\tFilm and TV production, by contrast, has lagged behind, she said. In adopting the tool embracing AI production tools, \u201cWe see this [film and TV] industry honestly being the slowest one, for good reason,\u201d Mao noted.<\/p>\n

\n\tMao said she\u2019s not looking to replace live on-set production any time soon, saying the tool is mainly meant for previz and postproduction purposes at the moment.<\/p>\n

\n\t\u201cThere has been a lot of controversy and I understand this is an industry that needs more time to mature. But we do see this industry starting to adopt, especially in pre-production and post-production,\u201d Mao said. While some first-time and homespun directors are using the tool to replace physical sets, pro filmmakers will at most take a hybrid approach when it comes to the production phase of the process.<\/p>\n

\n\t\u201cI don\u2019t see moving strictly online as the right direction, because people\u2019s acting is still very, very hard to imitate in AI, and I personally want to see a good mix of live production and AI,\u201d she said.<\/p>\n

\n\tBut she does see an evolution in attitudes even from more traditionalist quarters.\u201d It\u2019s almost like when VFX came out and a lot of people were against it.\u201d And now, she said, \u201cthere are so many VFX artists.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The pace of innovation in AI tools has some ways to go before it ever replaces live action…\n","protected":false},"author":2,"featured_media":617562,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[279358,345,343,344,85,46,125],"class_list":["post-617561","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-access-canada-summit","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/617561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=617561"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/617561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/617562"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=617561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=617561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=617561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}