{"id":62973,"date":"2025-10-09T06:18:32","date_gmt":"2025-10-09T06:18:32","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/62973\/"},"modified":"2025-10-09T06:18:32","modified_gmt":"2025-10-09T06:18:32","slug":"the-white-lotus-star-natasha-rothwell-calls-out-wellness-culture-in-asics-ad","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/62973\/","title":{"rendered":"The White Lotus Star Natasha Rothwell Calls Out Wellness Culture in Asics Ad"},"content":{"rendered":"

In Mike White\u2019s hit anthology series, The White Lotus<\/a>, rich people travel to beautiful, fancy resorts, only to spend most of their time miserable and sometimes getting murdered. <\/p>\n

Sportswear brand Asics<\/a> and agency Golin London tapped The White Lotus star Natasha Rothwell to spoof the HBO show and wellness culture, encouraging consumers to avoid murderous resorts and just get moving close to home.<\/p>\n

Rothwell, who plays the spa manager of The White Lotus Hawaii in the show\u2019s first and third seasons, teased the campaign in an Oct. 3 Instagram post showing her welcoming people to a beautiful oceanside escape, while a riff on the show\u2019s iconic theme tune plays. <\/p>\n

In the full ad, released on Monday, she mocks stereotypical amenities of a wellness retreat, including green juice, seaweed wraps, and goat yoga. Instead, she argues for an \u201ceveryday escape,\u201d celebrating the physical and mental health benefits of taking a daily 15-minute movement break.<\/p>\n

The film, shot by Matthew Frost through Iconoclast, is running across digital and paid social to tie into the buzz surrounding The White Lotus\u2019 upcoming season 4, which will be filmed in France<\/a> next year. <\/p>\n

\u201cExercise takes anyone to a happier place in just 15 minutes \u2013 whereas expensive and distant wellness escapes aren\u2019t proven to do anything except lighten one\u2019s bank balance,\u201d Golin chief creative officer Al Wood said in a statement. <\/p>\n

Asics and Golin previously built a campaign around another HBO hit show, Succession, by casting Brian Cox as a mean boss <\/a>like his character Logan Roy to encourage viewers to take desk breaks.<\/p>\n

\"Brian<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"In Mike White\u2019s hit anthology series, The White Lotus, rich people travel to beautiful, fancy resorts, only to…\n","protected":false},"author":2,"featured_media":62974,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[46288,163,85,46,12406,522,523],"class_list":{"0":"post-62973","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mental-health","8":"tag-creative-advertising","9":"tag-health","10":"tag-il","11":"tag-israel","12":"tag-library","13":"tag-mental-health","14":"tag-mentalhealth"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/62973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=62973"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/62973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/62974"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=62973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=62973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=62973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}