Discord has announced tools aimed at expanding the number and types of companies that advertise on the platform.<\/p>\n
This week, the social media firm announced Discord Ads Manager, an ad campaign management platform that lets companies manage ads shown on Discord in one place. The tool can be used to perform forecasting, build \u201ca campaign with objective-based bidding,\u201d and monitor an ad campaign\u2019s performance, according to the announcement.<\/p>\n
\u201cSelf-service access extends Discord advertising to smaller studios and marketers that previously needed a direct sales relationship to run campaigns, opening the platform to advertisers, regardless of their budget,\u201d Discord said.<\/p>\n
The ads manager is currently available to select advertisers, but self-service access won\u2019t come until \u201cearly 2027,\u201d Discord said.<\/p>\n
The company is also expanding Video Quests, video ads Discord users can watch to get in-game rewards<\/a>. Discord has been showing these ads to browsers in a beta format, with limited testing on Discord\u2019s mobile apps<\/a>. The company announced that the ad format is now called Video Quests Reserve and will serve as \u201ca premium, reservation-based offering designed for high-impact brand moments.\u201d The ads will give \u201cadvertisers a scalable, always-on way to drive outcomes, such as impressions and clicks.\u201d Discord will offer advertisers additional objectives to track \u201csoon.\u201d<\/p>\n The updated video ads and Discord Ads Manager will lead to \u201cexpanded [user] targeting,\u201d Discord said.<\/p>\n Discord\u2019s ad ventures<\/p>\n Discord debuted in 2015 and didn\u2019t have ads until 2024<\/a>, when it launched Quests. The social media company\u2019s ad ventures relate to its confidential IPO filing in January, according to a Bloomberg<\/a> report at the time that cited anonymous \u201cpeople familiar with the matter.\u201d The advertising push is seen as a way to drive Discord\u2019s value beyond premium subscription offerings and game sales.<\/p>\n","protected":false},"excerpt":{"rendered":"Discord has announced tools aimed at expanding the number and types of companies that advertise on the platform.…\n","protected":false},"author":2,"featured_media":632285,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[85,46,125],"class_list":["post-632284","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/632284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=632284"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/632284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/632285"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=632284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=632284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=632284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}