{"id":63645,"date":"2025-10-09T13:12:10","date_gmt":"2025-10-09T13:12:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/63645\/"},"modified":"2025-10-09T13:12:10","modified_gmt":"2025-10-09T13:12:10","slug":"fremantle-names-boss-of-new-ai-label-imaginae-studios","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/63645\/","title":{"rendered":"Fremantle Names Boss of New AI Label Imaginae Studios"},"content":{"rendered":"<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<a href=\"https:\/\/www.hollywoodreporter.com\/t\/fremantle\/\" id=\"auto-tag_fremantle_1\" data-tag=\"fremantle\" rel=\"nofollow noopener\" target=\"_blank\">Fremantle<\/a> has found a flesh-and-blood boss to run their new AI studio. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tJames Duffen, who has worked as an advisor for early-stage AI companies in the U.S. and Europe as managing director of seed investment and M&amp;A group Aurelius Advisers, will take over as CEO of Imaginae Studios, the \u201cAI native\u201d studio <a href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/fremantle-ai-label-imaginae-studios-launch-1236185827\/\" rel=\"nofollow noopener\" target=\"_blank\">launched by independent production giant Fremantle<\/a> in April. Duffen will start on October 20, reporting to Fremantle\u2019s Andrea Scrosati, Group Chief Operating Officer, CEO Continental Europe. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tWhen Fremantle launched Imaginae, it said the standalone label would \u201charness the power of artificial intelligence (AI), to service and support its creative talent, pushing production boundaries and driving innovation in storytelling.\u201d Duffen will be charged with setting the \u201cstrategy, culture and operating model\u201d for the studio and \u201cconnecting with the best talent globally.\u201d Fremantle\u2019s boilerplate for Imaginae said the division \u201cwill push the boundaries of what is possible in media and entertainment, producing groundbreaking content while adhering to the strictest property and compliance standards.\u201d<\/p>\n<p>\t\t\t\t\tRelated Stories\t\t<\/p>\n<p>\t\t<a tabindex=\"0\" href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/knives-out-wake-up-dead-man-rian-johnson-bfi-lff-craig-1236395711\/\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2025\/10\/FotoJet-2025-10-08T215141.227.jpg\" alt=\"Johnson and his 'Wake Up Dead Man' cast at the BFI London Film Festival.\" data-lazy- data-lazy- height=\"\" width=\"\" decoding=\"async\"\/><\/p>\n<p>\t\t<\/a><\/p>\n<p>\t\t<a tabindex=\"0\" href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/amsterdam-2025-idfa-forum-documentary-films-my-sister-gaza-1236394781\/\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2025\/10\/The-Video-Guy-Sam-Howard-Alexander-Dickerson-Watson-e1759908467367.png\" alt=\"'The Video Guy' \" data-lazy- data-lazy- height=\"\" width=\"\" decoding=\"async\"\/><\/p>\n<p>\t\t<\/a><\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tIn a statement, Duffen said the entertainment industry \u201cis standing at the start of something extraordinary\u201d with new AI technologies designed not to \u201ceclipse human imagination but to amplify it and to expand what\u2019s possible.\u201d <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe impact of AI on traditional television production will be a major talking point at the MIPCOM <a href=\"https:\/\/www.hollywoodreporter.com\/t\/international\/\" id=\"auto-tag_international_1\" data-tag=\"international\" rel=\"nofollow noopener\" target=\"_blank\">international<\/a> television confab, running in Cannes next week. Earlier this week, interactive TV group FastStream unveiled a lineup of <a href=\"https:\/\/www.hollywoodreporter.com\/business\/digital\/ai-generated-music-video-hosts-1236394672\/?_thumbnail_id=1236394670\" rel=\"nofollow noopener\" target=\"_blank\">AI-generated music TV hosts<\/a> it plans to use on its music TV channel ROXi. This follows the presentation of \u201cAI actress\u201d Tilly Norwood, created by tech outfit Particle 6 Productions, which <a href=\"https:\/\/www.hollywoodreporter.com\/movies\/movie-news\/ai-actress-tilly-norwood-backlash-xicoia-eline-response-1236387903\/\" rel=\"nofollow noopener\" target=\"_blank\">sparked a fierce backlash<\/a> from the creative community. <\/p>\n","protected":false},"excerpt":{"rendered":"Fremantle has found a flesh-and-blood boss to run their new AI studio. James Duffen, who has worked as&hellip;\n","protected":false},"author":2,"featured_media":63646,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[345,343,344,4543,85,399,46,125],"class_list":{"0":"post-63645","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-fremantle","12":"tag-il","13":"tag-international","14":"tag-israel","15":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/63645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=63645"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/63645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/63646"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=63645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=63645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=63645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}