English Premier League viewership up 20 percent among young Americans following World Cup, Nielsen Sports data shows.<\/p>\n
Published On 5 Oct 20265 Oct 2026<\/p>\n
The Premier League has struck a \u2060chord with young \u2060Americans after the US cohosted this year\u2019s World Cup, with viewership for the English top-flight up 20 percent among \u206018-34-year-olds so far this season, shows data from Nielsen Sports released on Monday.<\/p>\n
US broadcasters NBC and the USA Network \u2060have attracted an average of half a million viewers for Premier League games so far this season \u2013 <\/a>a 3 percent increase as the sport\u2019s popularity has grown.<\/p>\n Recommended Stories list of 4 itemsend of list<\/p>\n \u201cThe World Cup served as a powerful catalyst, expanding the Premier \u200cLeague\u2019s footprint across a far broader demographic in the US,\u201d said Jon Stainer, global GM at Nielsen Sports.<\/p>\n \u201cOur data shows that fandom is not only reaching record highs but it is also expanding rapidly among younger, diverse audiences and carrying over into major domestic and international leagues.\u201d<\/p>\n Just over one million Americans \u2060watched Tottenham Hotspur\u2019s 2-0 home defeat by Newcastle \u2060United on August 29, the Premier League\u2019s most-watched match in the US this season so far.<\/p>\n Spurs have been involved in three of the six most-watched Premier League \u2060games in the US this season, as their 3-0 loss at Brentford and 0-0 home draw \u2060with Everton also made the list.<\/p>\n Major League \u2060Soccer also benefitted from the growing exposure in the lead-up to the World Cup, with interest soaring 23 percent among 16-34 year olds.<\/p>\n