![\"Elf](\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/10\/2cd0.jpg\")
Elf Beauty expands into fragrance and body care. – Elf Beauty<\/p>\n\n Published
\n October 6, 2026\n <\/p>\n
\n Elf Beauty is expanding beyond color cosmetics and skincare with the launch of Elf Pop, a new fragrance and body-care platform from its Elf Brands portfolio.<\/p>\n
Elf Beauty expands into fragrance and body care. – Elf Beauty<\/p>\n
The new collection makes its debut with Elf Pop: Troms\u00f8, a limited-edition holiday range inspired by the winter landscape of Troms\u00f8, Norway. A broader Elf Pop lineup featuring additional destination-inspired scents is slated to launch in January 2027.<\/p>\n
\u201cElf Pop is our next bold leap as we stretch into new playgrounds and categories. Fragrance is a unique form of self-expression; it is personal and customizable. Body care transforms an everyday necessity into a ritual of self-care and indulgence,\u201d said Oshiya Savur, chief marketing officer of Elf Brands.\u00a0<\/p>\n
The platform\u2019s name is a nod to Elf Cosmetics\u2019 Jelly Pop, a limited-edition mini collection that became known for its signature scent and developed a following among the brand\u2019s community. Elf has continued to test consumer appetite for fragrance, including through a limited-edition fragrance collaboration with H&M<\/a> earlier this year.<\/p>\n For the Troms\u00f8 launch, Elf tapped Norwegian creative talent to reinforce the destination concept. Illustrator Esra R\u00f8ise created the collection\u2019s visual identity across the packaging and campaign, while Norwegian pop artist Skaar provided the soundtrack for launch assets.<\/p>\n \u201cOur destinations are a connective throughline to our community, they guided our flight path to locations that inspired the collection. It is rooted in pride and place, the power of people, which we feel is the true essence of Elf Pop,\u201d added Savur.\u00a0\n <\/p>\n \n Copyright \u00a9 2026 FashionNetwork.com All rights reserved.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Published October 6, 2026 Elf Beauty is expanding beyond color cosmetics and skincare with the launch of Elf…\n","protected":false},"author":2,"featured_media":637824,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[1416,114,9172,30883,85,46,19389,1270,19390],"class_list":["post-637823","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-beauty","tag-business","tag-fashion","tag-hm","tag-il","tag-israel","tag-luxury","tag-network","tag-professionals"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/637823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=637823"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/637823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/637824"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=637823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=637823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=637823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}