{"id":641409,"date":"2026-10-09T17:14:12","date_gmt":"2026-10-09T17:14:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/641409\/"},"modified":"2026-10-09T17:14:12","modified_gmt":"2026-10-09T17:14:12","slug":"adidas-sues-white-fox-fashion-label-over-four-stripes-design","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/641409\/","title":{"rendered":"Adidas sues White Fox fashion label over four stripes design"},"content":{"rendered":"

\n Sportswear giant Adidas <\/a>has filed a lawsuit against popular Australian online fashion brand White Fox Boutique for selling and promoting clothes featuring a four-stripe design that Adidas claims is deceptively similar to its own three-stripe trademark, CNN affiliate 7News reported.\n <\/p>\n

\n In a filing lodged with the Federal Court of Australia on September 18, and seen by 7News, the German brand said it issued repeated requests to Sydney-based White Fox throughout 2026 to cease the sale of the clothes \u2014 all of which, it said, were rejected.\n <\/p>\n

\n White Fox, which was launched in 2013, is popular with teens and 20-somethings in Australia, the US and the UK, boasting more than 2.7 million followers on Instagram.\n <\/p>\n

\n Speaking in court in Sydney on Friday, Adidas\u2019 barrister, Patrick Flynn, alleged that White Fox has been emblazoning its products with four stripes for months, 7News said.\n <\/p>\n

\n The lawyer also took issue with promotional material White Fox has circulated, the outlet reported, as the boutique\u2019s clothes are often paired with genuine Adidas shoes.\n <\/p>\n

\n Flynn showed the court a campaign photograph of an influencer adorned in White Fox apparel and styled with Adidas footwear, 7News reported, demonstrating how the products\u2019 proximity might confuse shoppers.\n <\/p>\n

\n \u201cThere\u2019s an intention to trade off our reputation,\u201d Flynn said.\n <\/p>\n

\n As well as the alleged trademark breach, Adidas is seeking damages from White Fox for what its lawyers said is White Fox \u201cdrawing an association in the minds of consumers.\u201d\n <\/p>\n

\n Lawyers for White Fox denied all claims, arguing that other fast-fashion labels including Princess Polly, Glassons and Shein have also opted for a four-stripe look, 7News reported.\n <\/p>\n

\n \u201cObviously Adidas has a reputation,\u201d White Fox\u2019s barrister, Ed Heerey, told the court on Friday. \u201cTheir own slogan is that it\u2019s the brand with three stripes. Emphasis on the three,\u201d he added.\n <\/p>\n

\n CNN has reached out to White Fox Boutique and Adidas for comment.\n <\/p>\n

\n Adidas has had a trademark on its three-stripe design in Australia since 1957, according to Australian government records.\n <\/p>\n

\n Back in 2013, it successfully sued Australian consumer goods and apparel company Pacific Brands because it sold shoes with a four-stripe design.\n <\/p>\n

\n Justice Ian Jackman slated the dispute for a hearing in early 2027.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Sportswear giant Adidas has filed a lawsuit against popular Australian online fashion brand White Fox Boutique for selling…\n","protected":false},"author":2,"featured_media":641410,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[114,85,46],"class_list":["post-641409","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-il","tag-israel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/641409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=641409"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/641409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/641410"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=641409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=641409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=641409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}