{"id":650788,"date":"2026-10-19T05:32:11","date_gmt":"2026-10-19T05:32:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/650788\/"},"modified":"2026-10-19T05:32:11","modified_gmt":"2026-10-19T05:32:11","slug":"no-influencers-the-hotels-restaurants-and-beauty-spots-restricting-photoshoots-social-media","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/650788\/","title":{"rendered":"\u2018No influencers\u2019: the hotels, restaurants and beauty spots restricting photoshoots | Social media"},"content":{"rendered":"

Stand in any vaguely photogenic spot these days on holiday and the chances are you will come across people posing with raised phones and even ring lights. Some may be influencers with huge audiences on social media, others just overkeen Instagram<\/a> users. With hotels and beauty spots now so overrun, however, bans on photography are coming into place.<\/p>\n

The five-star Hotel du Cap-Eden-Roc in Antibes, known for its glamorous clientele, views of the C\u00f4te d\u2019Azur and a stunning infinity pool, has brought in rules against photoshoots: no longer allowed without prior permission.<\/p>\n

According to reports<\/a>, this has been prompted by people booking lunch reservations and bringing bags of clothing and jewellery. Instead of sitting down to eat, they have used their time at the hotel for photoshoots of themselves in different outfits, creating images to post to their social media accounts.<\/p>\n

The Hollies farm shop in Cheshire has banned photography and filming between 10am and 4pm. Photograph: chasephoto\/Alamy<\/p>\n

Less glamorous spots are also clamping down. The Hollies, a Cheshire farm shop which has become a popular content stop thanks to the Love Island star Molly-Mae Hague posting images from there, has banned photography and filming between 10am and 4pm.<\/p>\n

Meanwhile Jeremy King, the London restaurateur behind places such as Simpson\u2019s in the Strand<\/a> and the Park<\/a>, wrote an article<\/a> in the Evening Standard earlier this year titled: \u201cI\u2019m fed up with influencers over-running my restaurant \u2013 enough is enough.\u201d<\/p>\n

In the US, a shop on Nantucket, an island off Cape Cod, Massachusetts, went viral earlier this year for a sign reading \u201cno influencers\u201d, while the town of Pomfret in Vermont has banned influencers taking pictures in front of foliage in autumn. In Fujikawaguchiko in Japan<\/a>, a screen has been put up near a convenience store to stop people taking pictures there in front of Mount Fuji.<\/p>\n

Part of the argument from venues is that these photoshoots jeopardise privacy and discretion, especially as expected at expensive hotels. Hotel du Cap-Eden-Roc\u2019s manager, Sophie Volant, told Travel Weekly<\/a>: \u201cAs much as [guests] appreciate having people in the restaurants and in the bars, they also want their summer home to remain private. We had to think about a solution.\u201d<\/p>\n

Simpson\u2019s in the Strand: Jeremy King, who reopened this London institution earlier this year<\/a>, said he was \u2018fed up with influencers over-running my restaurant\u2019. Photograph: Amy Heycock\/The Guardian<\/p>\n

Anna Fedou, the chief marketing officer at the Beaumier hotel group, says it sometimes works with influencers to capture content to promote its luxury hotels, which include Les Roches Rouges near Marseille, loved for its photogenic pool. The group does not have specific rules around photography, Fedou says, but stays mindful of its primary purpose.<\/p>\n

\u201cWe\u2019re in the business of hospitality, not running photo studios,\u201d she says. \u201cPeople travel from all over the world to experience the atmosphere, sense of space and feeling that make a hotel unique. It\u2019s our responsibility to protect that.\u201d<\/p>\n

Rules around photography at hotels and restaurants mirror a trend away from capturing the moment and towards being in it. Alex Goat, the founder of the youth culture agency Livity, compares these rules to clubs asking visitors to put stickers over their phones\u2019 cameras. \u201cThey want to signify that they\u2019re here for people who love music. There\u2019s something potentially similar [here],\u201d she says. \u201cIt\u2019s \u2018I\u2019m here because I want to enjoy the space\u2019 rather than \u2018I\u2019m here to document something to other people\u2019.\u201d<\/p>\n

Sleepy Hollow Farm in Pomfret, Vermont. The town of Pomfret has banned influencers taking pictures in front of autumn foliage. Photograph: Michael McCormack\/Alamy<\/p>\n

Part of the disapproval towards influencers is a common misconception is that they are paid well for such content. Sometimes, as with Beaumier hotels, influencers will produce posts in exchange for a free room, but the idea is that brands will want to make deals with influencers due to their association with glamorous locations. \u201cThe majority are creating most of their content for their audiences for free,\u201d explains Nicole Ocran, an influencer who set up the Creator Union<\/a> to represent those in the industry. \u201cThey create content in the hope of courting brands and seeing who will bite.\u201d<\/p>\n

There has been previous outrage around influencers\u2019 behaviour, as in 2021<\/a> when Love Island stars travelled to Dubai during lockdown, for example. And if there is an underlying snobbery to a luxury hotel instigating anti-photoshoot policies, there may be sexism, too. \u201cInfluencer culture has always been vilified in popular culture,\u201d says Sophie Bishop, the author of Influencer Creep<\/a>. \u201cIt\u2019s a very feminised form of media, that\u2019s bound up in promotional culture.\u201d<\/p>\n

Ocran agrees. \u201cMost people have a particular stereotype in mind,\u201d she says. \u201cThat isn\u2019t to say that influencers and content creators can\u2019t overstep or be insufferable when getting their shots and filming in public.\u201d<\/p>\n

A screen was erected to block the view of Mount Fuji from outside the Fujikawaguchiko Lawsons convenience store after tourists crowded the area to take photographs. Photograph: Franck Robichon\/EPA<\/p>\n

Fedou believes that the key is to walk a balance that engages with social media content while keeping a restful experience at hotels. \u201cInfluencers will generally choose quieter moments for shooting content, to capture the space without disturbing others,\u201d she says. \u201cLes Roches Rouges has a relaxed atmosphere, but guest experience always comes first.\u201d<\/p>\n

While the backlash might be aimed at influencers with lots of followers, over 5.4 billion people use social media every day<\/a>.<\/p>\n

Ocran hopes that rules around photography might promote a more balanced attitude to social media in general. \u201c[It\u2019s] pushing back against the idea that not every space is meant for public consumption, and not every experience should be turned into content,\u201d she says. \u201cAnd as a creator, that\u2019s quite a healthy message to send to us all.\u201d<\/p>\n