Snap<\/a> Inc. The company was early to the game with the original Snap Spectacles in 2016, which were available in limited quantities. The new version is much more advanced, using technology to overlay images on the real world through a glasses-like form factor, much smaller and lighter than VR headsets.<\/p>\n\n\tThe Downey partnership will launch on TV with a video campaign set to debut during tonight\u2019s New York Knicks vs. Philadelphia 76ers NBA Tip-Off game, with another spot set to launch during game one of the MLB World Series later this week.<\/p>\n
\n\tThe first pieces of content are available now on the Specs website and on YouTube.<\/p>\n
\n\tDowney, in a statement, said that the technology reminds him of what Tony Stark himself used in the Marvel movies.<\/p>\n
\n\t\u201cTrying is believing. Having tested practically every wearable tech that\u2019s come to market in the last 20 years, and been largely unimpressed, I was absolutely sold on Specs within 40 seconds,\u201d said Downey Jr. \u201cThe applications are endless. Families can share experiences instead of hunching over devices, skills can be honed, big business can streamline development. In short, it delivers on the promise of AR glasses made by a certain techno optimist superhero I portrayed. Life imitates art-imitates life! I\u2019ve never experienced the confident, warm and creatively inviting atmosphere that Evan has cultivated at Specs anywhere else in the tech sector. Wait\u2019ll you see what we create for you to enjoy.\u201d<\/p>\n
\n\t\u201cWe\u2019re incredibly excited to welcome Robert Downey Jr. to Specs to help shape the future of augmented reality,\u201d added Evan Spiegel, co-founder and CEO of Snap Inc. \u201cRobert has been imagining what this technology could become for nearly twenty years, and it\u2019s an honor to work with him to bring that vision to life.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Robert Downey Jr. plans to bring a little bit of Iron Man technology to pop culture, linking up…\n","protected":false},"author":2,"featured_media":652190,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[85,46,17892,16853,125,340],"class_list":["post-652189","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-il","tag-israel","tag-snap","tag-snapchat","tag-technology","tag-virtual-reality"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/652189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=652189"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/652189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/652190"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=652189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=652189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=652189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}