{"id":652797,"date":"2026-10-21T04:26:12","date_gmt":"2026-10-21T04:26:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/652797\/"},"modified":"2026-10-21T04:26:12","modified_gmt":"2026-10-21T04:26:12","slug":"u-s-antitrust-enforcement-puts-price-discrimination-in-the-spotlight","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/652797\/","title":{"rendered":"U.S. antitrust enforcement puts price discrimination in the spotlight"},"content":{"rendered":"<p>Revival of the RPA<\/p>\n<p>In December 2024, we <a href=\"https:\/\/www.aoshearman.com\/en\/insights\/ftc-resuscitates-long-abandoned-price-discrimination-law-in-alcohol-distributor-suit#4\" rel=\"nofollow noopener\" target=\"_blank\">discussed<\/a> the outgoing Biden administration\u2019s effort to resuscitate the RPA after nearly 25 years of dormancy.\u00a0 <\/p>\n<p>The RPA generally prohibits selling goods of the same \u201cgrade and quality\u201d to different commercial buyers at disparate prices unless the difference is justified, for example, by differences in the cost of manufacture, sale, or delivery.<\/p>\n<p>Despite the federal government\u2019s mandate to enforce this broad prohibition on business-to-business price discrimination, the last federal RPA action before 2024, against McCormick and Company, was resolved in 2000.\u00a0 <\/p>\n<p>The FTC then appeared to abandon the statute altogether until December 2024, when it sued Southern Glazer\u2019s Wine and Spirits, LLC in what many observers saw as a last-ditch effort to revive the law before the second Trump administration took office.\u00a0 The following month, just days before President Trump\u2019s inauguration, the FTC announced a second RPA lawsuit against another company.<\/p>\n<p>Southern Glazer\u2019s: a trailblazing case <\/p>\n<p>When the FTC <a rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2024\/12\/ftc-sues-southern-glazers-illegal-price-discrimination\" target=\"_blank\">accused<\/a> Southern Glazer\u2019s of charging small, independent retailers \u201cdrastically higher prices\u201d than it charged large chains, then-Commissioner Andrew Ferguson was one of two Republican commissioners who <a rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.ftc.gov\/legal-library\/browse\/cases-proceedings\/public-statements\/dissenting-statement-commissioner-andrew-n-ferguson-matter-southern-glazers-wine-spirits-llc\" target=\"_blank\">dissented<\/a> from the 3-2 vote. He cast doubt on the FTC\u2019s legal theory and characterized the action as \u201can imprudent use of the Commission\u2019s enforcement resources even if it were likely to prevail.\u201d <\/p>\n<p>Months later, Ferguson took the reins as FTC Chair. <\/p>\n<p>Ferguson\u2019s ascension prompted many observers to revisit his Southern Glazer\u2019s dissent for hints about how, if at all, the new Chair would enforce the RPA.\u00a0 <\/p>\n<p>In his dissent, Ferguson maintained that the RPA should not simply collect dust on the FTC\u2019s shelf. The executive branch, in his view, \u201cshould not categorically and publicly refuse to enforce laws that Congress has passed and the President has signed,\u201d and the separation of powers \u201cforbids the suspension of the laws merely because of a policy disagreement.\u201d\u00a0 <\/p>\n<p>In other words, Ferguson invoked a constitutional obligation to enforce duly enacted statutes.\u00a0 <\/p>\n<p>Yet he cautioned against bringing RPA suits \u201cmerely for the sake of reviving enforcement.\u201d This balanced view left practitioners wondering when, if ever, Ferguson would deem RPA enforcement appropriate, and the fate of the Southern Glazer\u2019s case became the subject of much speculation.\u00a0 <\/p>\n<p>Reaching a resolution<\/p>\n<p>On October 2, 2026, the FTC <a rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2026\/10\/ftc-secures-settlement-protects-small-businesses-illegal-price-discrimination\" target=\"_blank\">announced<\/a> a settlement with Southern Glazer\u2019s, the nation\u2019s largest wine and spirits distributor, following a 2-0 Commission vote.\u00a0 <\/p>\n<p>Under the proposed stipulated order filed in the Central District of California, the distributor agreed to maximum thresholds for price disparities in \u201cpaired\u201d transactions, in which it sells a product to a chain retailer and a nearby independent retailer contemporaneously. <\/p>\n<p>The order covers nearly all Southern Glazer\u2019s sales to five chain retailers in 26 states and requires Southern Glazer\u2019s to make direct payments to harmed independent retailers if an independent monitor finds a violation. It will remain in effect for six years.\u00a0 <\/p>\n<p>Hot on the heels: more RPA enforcement<\/p>\n<p>The following week, the FTC <a rel=\"noopener noreferrer nofollow\" href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2026\/10\/ftc-secures-fair-pricing-protections-taking-action-against-major-wholesale-t-shirt-distributors\" target=\"_blank\">announced<\/a> another RPA resolution, this time involving T-shirt manufacturer Gildan Activewear SRL and wholesale distributor S&amp;S Holdings LLC.\u00a0 <\/p>\n<p>The FTC had investigated whether Gildan violated Section 2(a) of the RPA, and whether S&amp;S violated Section 2(f) by knowingly inducing or receiving discriminatory prices, based on a contract term inserted at S&amp;S\u2019s request that allegedly prohibited Gildan from offering S&amp;S\u2019s competitors certain pricing and discounts available to S&amp;S. <\/p>\n<p>The FTC closed the investigation after the parties amended their agreement to remove the term and expressly preserve Gildan\u2019s discretion to set prices or offer partnership support to any other North American wholesale distributor. Gildan did not admit liability and maintains that the term did not harm competition. <\/p>\n<p>The FTC described the Gildan resolution as building on the Southern Glazer\u2019s settlement. FTC Bureau of Competition Director Daniel Guarnera vowed that the agency \u201cwill not hesitate to enforce the law when a large, powerful firm insulates itself from competition by forcing sellers to give worse prices to the firm\u2019s competitors.\u201d\u00a0 <\/p>\n<p>What next for the RPA?<\/p>\n<p>These developments are a reminder that RPA enforcement remains a focus for the FTC.\u00a0 The change in administration has not resulted in a return to a drop off in cases, and current FTC leadership continues to scrutinize supplier pricing practices.\u00a0 <\/p>\n<p>Businesses should be mindful of the potential for government price discrimination investigations. They should also remember that private parties may enforce the RPA and recover treble damages.<\/p>\n<p>A&amp;O\u00a0Shearman\u2019s teams stand ready to advise businesses on RPA compliance and a range of antitrust and competition issues.<\/p>\n","protected":false},"excerpt":{"rendered":"Revival of the RPA In December 2024, we discussed the outgoing Biden administration\u2019s effort to resuscitate the RPA&hellip;\n","protected":false},"author":2,"featured_media":652798,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[114,85,46],"class_list":["post-652797","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-il","tag-israel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/652797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=652797"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/652797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/652798"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=652797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=652797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=652797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}