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<\/p>\nCreated: Oct 21, 2026 06:55 AM<\/p>\n
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Fitness trainer Johnny DeBraga, owner of BermE Supps and Savage Me (Photograph supplied)<\/p>\n
Fitness enthusiast Johnny DeBraga used NutriBio vitamins and supplements for nine years, ordering from the company\u2019s website.<\/p>\n
Not able to get the products locally, he decided to sell them himself as a side hustle.<\/p>\n
\u201cI had been working at Butterfield & Vallis,\u201d he said. \u201cI was learning how to contact suppliers, so I decided to do it myself.\u201d<\/p>\n
NutriBio started him out small, with three or four cases to sell. He spent the next six years building the retail side of things, slowly and steadily.<\/p>\n
For a long time he took whatever money he made from BermE Supps and invested it back into the business.<\/p>\n
\u201cI have only just started paying myself $100 a week from it,\u201d he said. \u201cKeeping products in stock has been a challenge.\u201d<\/p>\n
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Johnny DeBraga is growing his stock of BermE Supps products (Photograph supplied)<\/p>\n
Now he has a revamped website and is a member of the Bermuda Economic Development Corporation\u2019s latest business incubator cohort.<\/p>\n
As a teenager he seemed well on his way to a career in construction.<\/p>\n
\u201cI started working in construction when I was 12,\u201d he said.<\/p>\n
Two bad motorcycle accidents put paid to that. The first crushed his leg so badly doctors could not repair it with a rod. The other badly damaged his wrist.<\/p>\n
\u201cI was always interested in sport and fitness,\u201d he said. \u201cI worked out at the gym.\u201d<\/p>\n
He got a job at a hotel spa. When the fitness trainers were unavailable, he took over at the gym and later earned his certification online through the International Sports Science Association.<\/p>\n
He started BermE Supps right before the Covid-19 pandemic erupted.<\/p>\n
\u201cThe supplier stopped selling outside of the United States,\u201d he said. \u201cNobody knew what was going to happen. I didn\u2019t sell anything for two and a half years. When things began returning to normal I restarted. Sales gradually resumed.\u201d<\/p>\n
He explained that fitness enthusiasts typically take supplements such as protein and creatine to help build muscle and aid in muscle recovery.<\/p>\n
\u201cWhen I started this business, I was targeting the hardcore gym users,\u201d he said. \u201cI was thinking they must spend money on their pre-workouts and proteins.\u201d<\/p>\n
Over the years his thinking has shifted. He has reduced the number of hardcore workout products he sells in favour of wellness lines.<\/p>\n
\u201cOne of my challenges has been educating people on the products,\u201d he said. \u201cThe science behind everything is phenomenal.\u201d<\/p>\n
He has recently rebranded the fitness side of his business to be called Savage Me.<\/p>\n
\u201c\u2018Me\u2019 stands for \u2018my evolution\u2019,\u201d he explained. \u201cIt is a way to help people become a stronger version of themselves.\u201d<\/p>\n
As a trainer, he is not centred on diets or quick fixes, but on building habits and helping clients make sustainable progress.<\/p>\n
\u201cI also just revamped my website,\u201d he said.<\/p>\n
He has an online storefront but does not take payment through it.<\/p>\n
\u201cI want to keep the human interaction with people,\u201d he said. Instead, his customers pay through a bank transfer or through cash.<\/p>\n
He loves it when clients send him photographs of their weight loss progress, even if it has only just begun.<\/p>\n
\u201cIt lights me up \u2014 it motivates me,\u201d he said. Mr DeBraga compared the joy he felt to looking at a puppy for the first time.<\/p>\n
He recently joined the Bermuda Economic Development Corporation\u2019s business incubator programme.<\/p>\n