![](\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/10\/2c3e950b902e022492462f39f504c406ca-bono-cannes.rsquare.w330.jpg\")
<\/p>\n <\/p>\n
\n Photo: Lionel Hahn\/Getty Images\n <\/p>\n
Every so often, Bono forgets he\u2019s in one of the greatest ever rock bands and still chooses to apologize for something<\/a> U2 has done. A recurring mea culpa? That time the band decided to inflict every iTunes user with a free download of their 2014 album Songs of Innocence, a vision that cost Apple at least $100 million<\/a> and forced it to publicize a removal tool to delete the album from users\u2019 libraries. \u201cI went too far on that one,\u201d Bono now concedes<\/a> to the New York Times. The Edge added, \u201cWe take risks. We have to. So you fail, you fall on your face at times. That\u2019s part of the gig.\u201d Bono previously wrote<\/a> in his 2022 memoir that he feared critics might see the free album as an \u201coverreach\u201d and didn\u2019t realize an unexpected consequence was amplifying \u201caccess of big tech to our lives.\u201d He tells the Times that even U2\u2019s manager at the time dissuaded them from doing it. \u201cHe said pretty much the same thing that Tim Cook said when I pitched him the idea, which is: \u2018You spent your whole life getting people to pay for music. Why would you want to give something away for free?\u2019\u201d Bono recalled. \u201cWe were experimenting. We wanted to see if we could get Apple or another company to pay for our music and then they distribute it. And look, it\u2019s going to take some experimentation to fix the music business. It\u2019s astonishing how little other musicians are paid and it\u2019s frightening. But yeah, that was all on me.\u201d The band\u2019s new album, Carnaval de Luz, will be released next month. You have free will to purchase it \u2026 at least we think so.<\/p>\n Related<\/p>\n","protected":false},"excerpt":{"rendered":"Photo: Lionel Hahn\/Getty Images Every so often, Bono forgets he\u2019s in one of the greatest ever rock bands…\n","protected":false},"author":2,"featured_media":658052,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[670,14963,146,85,46,13252,409,296116,17820],"class_list":["post-658051","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-apple","tag-bono","tag-entertainment","tag-il","tag-israel","tag-itunes","tag-music","tag-shamrock-shakedown","tag-u2"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/658051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=658051"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/658051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/658052"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=658051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=658051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=658051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}