Situated within the streets of Rio de Janeiro is Estudio Cru, a thoughtful graphic design agency that is \u00fcber-conscious of its role in creativity, commerce and culture. As Estudio Cru tells us, \u201cwhen the outcome is all that matters, we are running on the treadmill of capitalism.\u201d This notion underpins the philosophy of its practice, perpetually redefining what it makes and how it creates. \u201cWhere images and culture often serve only to sustain the existing system,\u201d says Bernado Winitskowski, co founder of Estudio Cru, \u201cwe believe more in the power of questions than in the certainty of answers.\u201d<\/p>\n
As a result, Estudio Cru\u2019s work, led by Bernardo and fellow co-founder Maria Alice Leal, is refreshing. Whilst playing within existing boundaries of slick, refined typographic execution, the studio leads by concept; translating these critical notions across exhibitions, experiences, books and brands. Design becomes a tool for Estudio Cru to wield, using its progressive practice as an opportunity to broaden perspectives and creatively engage with the wider world. After all, designers often have a direct dialogue with the consumer, and Estudio Cru doesn\u2019t intend to waste that chance.\u00a0<\/p>\n
Whilst there is an intellectual bedrock to Estudio Cru\u2019s work, its success is found in how accessible it is. Brands aren\u2019t laden with overwrought, superfluous additions, far from it \u2013 Estudio Cru\u2019s practice is sincere, but doesn\u2019t take itself too seriously. The studio\u2019s work is responsive to the task at hand, be that an identity for a Japanese bakery, a festival identity based around play, or a fitness equipment brand. Each as thoughtful and aesthetically enigmatic as the last.<\/p>\n","protected":false},"excerpt":{"rendered":"Situated within the streets of Rio de Janeiro is Estudio Cru, a thoughtful graphic design agency that is…\n","protected":false},"author":2,"featured_media":659450,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[437,434,435,436,438,146,85,46],"class_list":["post-659449","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-design","tag-entertainment","tag-il","tag-israel"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/659449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=659449"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/659449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/659450"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=659449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=659449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=659449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}