Gold<\/p>\n
Real Chemistry<\/p>\n
Real Chemistry\u2019s ethos is clear: Don\u2019t settle for what is \u2014 create the healthcare experience that should be, powered by AI and ideas. Its work begins with one question: \u201cIf we were the patient, how would we want to be treated?\u201d<\/p>\n
As an independent, healthcare-only network, Real Chemistry offers fully integrated communications, advertising, medical communications, activation and analytics services. Teams are built overnight, tailored to each client\u2019s challenge.<\/p>\n
In 2024, the agency made AI tangible, embedding it into workflows, launching proprietary tools and hosting its first \u201cAI Palooza\u201d so 2,000 employees could use AI assistants in real time. At the same time, it invested in chemistry \u2014 adding senior talent, fostering in-person collaboration and running inclusive leadership workshops to deepen managers\u2019 understanding of diverse employee experiences.<\/p>\n
Results followed. Global revenue climbed 12% to $665 million, with 85% of growth from existing clients. Expansion included new offices in Edinburgh and Manchester, plus partnerships across Europe, the Middle East and Latin America.<\/p>\n
Creative highlights included a darkly hilarious video series for Biogen\u2019s Skyclarys, the first treatment for Friedreich\u2019s ataxia. Leaning into the FA community\u2019s gallows humor, the campaign generated over 5,000 website conversions \u2014 surpassing the number of Americans living with the disease. For Alexion\u2019s Ionis, Real Chemistry cast HCPs as both heroes and detectives in treating hypophosphatasia.<\/p>\n
Clients such as Astellas, Bayer and GSK praise Real Chemistry\u2019s boundary-pushing ideas. Noted client Michelle Shah, marketing director at Genentech: \u201cThe agency\u00a0consistently brings fresh, innovative solutions \u2026 while fostering strong, trusting partnerships.\u201d<\/p>\n
Silver<\/p>\n
IPG Dxtra Health<\/p>\n
IPG Dxtra Health \u2014 which incorporates 20 marketing agencies including Golin Health, Jack Health, DNA Communications, DeVries Global, Virgo Health and others grew 3.4% in 2024, with seven agencies posting double-digit gains. Integration hit a tipping point, with a 55% jump in multiagency pitches, giving clients a broader global footprint, deep specialties and conflict-free solutions. The result: stronger, more connected work that delivers measurable results across the healthcare spectrum.<\/p>\n