{"id":660897,"date":"2026-10-29T18:56:09","date_gmt":"2026-10-29T18:56:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/660897\/"},"modified":"2026-10-29T18:56:09","modified_gmt":"2026-10-29T18:56:09","slug":"air-has-built-an-agent-for-creative-tasks-creative-teams-are-paying-attention","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/660897\/","title":{"rendered":"Air has built an agent for creative tasks \u2013 creative teams are paying attention"},"content":{"rendered":"<p data-block-key=\"oeqow\">Rather than opening a blank prompt and asking AI to decide what a campaign should look like, Air\u2019s agent works with the creative material a team already has. \u201cBecause all of your media already lives on Air, we\u2019re able to maintain a deep context layer that learns your brand,\u201d Shane explains. In practice, users can ask it to organise thousands of assets, find specific media and act on it, or produce the different formats a campaign needs. Ben, Air\u2019s client from agency PM1, used it to set up pillar boards and search for the assets to fill them. \u201cI can\u2019t tell you how much more content we\u2019re able to actually make,\u201d he says. \u201cI love it. It\u2019s crazy.\u201d<\/p>\n<p data-block-key=\"bh3nk\">For Shane, there is a fairly clear line between what should and shouldn\u2019t be automated. \u201cIt\u2019s the zero-to-one spark: deciding what a campaign stands for, why an idea matters, which shot feels authentic, when a piece is finished,\u201d he says. \u201cThat work is irrevocably human.\u201d Everything after that creative call is where Air comes in. \u201cRe-formatting an approved asset into eight ratios, pulling a clip from an archive, or bulk-renaming deliverables, that\u2019s logistics, and no creative ever got into the field to do logistics 24\/7.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Rather than opening a blank prompt and asking AI to decide what a campaign should look like, Air\u2019s&hellip;\n","protected":false},"author":2,"featured_media":660898,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[85,46,125],"class_list":["post-660897","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-il","tag-israel","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/660897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=660897"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/660897\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/660898"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=660897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=660897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=660897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}