{"id":662551,"date":"2026-10-31T09:16:13","date_gmt":"2026-10-31T09:16:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/662551\/"},"modified":"2026-10-31T09:16:13","modified_gmt":"2026-10-31T09:16:13","slug":"japans-new-2027-anime-award-should-spotlight-creators-leaders-say","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/662551\/","title":{"rendered":"Japan’s New 2027 Anime Award Should Spotlight Creators, Leaders Say"},"content":{"rendered":"

\n\tA new Japanese anime award planned for 2027 should put the people who make anime in the spotlight, industry leaders said at TIFFCOM<\/a>, the market of the Tokyo International Film Festival<\/a>.<\/p>\n

\n\tThe session was moderated by Fujitsu Ryota, programming advisor for the festival\u2019s animation section. Shimizu Akira, a director of the Association of Japanese Animations (AJA), is president and representative director of A-1 Pictures. He was joined by Studio Chizu president Saito Yuichiro, producer of \u201cThe Girl Who Leapt Through Time,\u201d \u201cSummer Wars\u201d and \u201cWolf Children,\u201d and Saito Masaya, chief manager of Toho\u2019s animation division and planning group leader.<\/p>\n

\n\tThe award\u2019s name and outline will be revealed Nov. 2 at the closing event of Tokyo Anime Next, the festival that organized the session. Co-hosted by the AJA and the Tokyo Metropolitan Government, Tokyo Anime Next runs Oct. 30\u2013Nov. 2 in Tokyo\u2019s Ikebukuro district, with several events at TIFFCOM.<\/p>\n

\n\tThe 2027 launch date has yet to be confirmed, and the panelists stressed that their views were not the award\u2019s official positions.<\/p>\n

\n\t\u201cCreators should be highlighted \u2013 and they should be put in the limelight,\u201d Shimizu said when asked about the timing of the launch.<\/p>\n

\n\tSaito Masaya said Toho had helped work on the concept for the award, and agreed that creators should be highlighted. He added that the award could give fans a more direct connection to the people behind anime\u2019s global popularity. The company wants to \u201chelp achieve a wider reach to anime fans and help give them a wider perspective,\u201d he said, bringing them closer to different creative styles and approaches.<\/p>\n

\n\tSaito Yuichiro, a member of the Academy of Motion Picture Arts and Sciences, said an award is only one part of what the Academy does. \u201cThere are many different branches of work beyond the award,\u201d he said. \u201cThe Academy Award in the United States is a domestic award, but it now has a global membership. They also provide training, and try to create a sort of succession plan for the industry. This kind of philosophy is the backbone for the award.\u201d<\/p>\n

\n\tIdeally, the panelists said, financial support and training would also be among the building blocks of the new award.<\/p>\n

\n\tSaito Masaya said he hoped the award \u201ccan contribute to the changing of the ways audience enjoy anime.\u201d He wants fans \u201cto notice a certain aspect and ask who is behind this,\u201d he added.<\/p>\n

\n\tShimizu said the need to showcase the value of Japanese animation was \u201cone of the key phrases.\u201d \u201cJapanese anime has a very unique workflow and processes, so who does what and who evaluates what, and who delivers those, and how are they embraced and valued by the audience,\u201d he said.<\/p>\n

\n\tThe panel noted that some awards have already picked up on that uniqueness. The Annie Awards have added a best international anime production for TV\/media category for their 54th edition.<\/p>\n

\n\t\u201cJapanese anime is a standalone established category,\u201d Shimizu said, \u201canime is different from Disney, it is different from Pixar.\u201d<\/p>\n

\n\tHe said the new award should reflect those differences by spotlighting the creators who work on each part of an anime\u2019s production. \u201cFor a layperson, the beauty of the anime can\u2019t be expressed clearly in words,\u201d he said.<\/p>\n

\n\tSaito Yuichiro said the world has two major trends. \u201cThe first one is this European Art History, generated from that long history and value system, and the worldwide large-scale trends centered in the United States. The world is composed of these two systems,\u201d he said.<\/p>\n

\n\tHe asked whether Asia could build its own equivalent \u201caesthetics and value system,\u201d and whether an awards body could help bring an Asian voice into a system he sees as dominated by Europe and the U.S.<\/p>\n

\n\t\u201cBorderlessness is very important, what I\u2019d hope is to blur the boundaries between these areas of the world with these awards,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"A new Japanese anime award planned for 2027 should put the people who make anime in the spotlight,…\n","protected":false},"author":2,"featured_media":662552,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[146,85,46,70039,1776],"class_list":["post-662551","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-entertainment","tag-il","tag-israel","tag-tiffcom","tag-tokyo-international-film-festival"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/662551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=662551"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/662551\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/662552"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=662551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=662551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=662551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}