{"id":665061,"date":"2026-11-03T00:12:14","date_gmt":"2026-11-03T00:12:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/665061\/"},"modified":"2026-11-03T00:12:14","modified_gmt":"2026-11-03T00:12:14","slug":"mariah-carey-gucci-holiday-campaign-2026-shop-butterfly-collection","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/665061\/","title":{"rendered":"Mariah Carey Gucci Holiday Campaign 2026: Shop Butterfly Collection"},"content":{"rendered":"<p class=\"pmc-ecomm-disclaimer\">\n\tIf you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\t<a href=\"https:\/\/www.rollingstone.com\/t\/mariah-carey\/\" id=\"auto-tag_mariah-carey\" data-tag=\"mariah-carey\" rel=\"nofollow noopener\" target=\"_blank\">Mariah Carey<\/a> season is officially underway as the <a href=\"https:\/\/www.rollingstone.com\/music\/music-lists\/best-mariah-carey-christmas-songs-1235196974\/\" rel=\"nofollow noopener\" target=\"_blank\">Queen of Christmas<\/a> makes her first holiday appearance of 2026 with a <a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fclick.linksynergy.com%2Fdeeplink%3Fid%3DVia2VsmyFkg%26mid%3D37490%26u1%3DRS%26murl%3Dhttps%253A%252F%252Fwww.gucci.com%252Fus%252Fen%252F&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fmariah-carey-christmas-gucci-holiday-campaign-2026-video-1235651280%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" rel=\"nofollow noopener\" target=\"_blank\">new Gucci campaign<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tThe \u201c<a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/mariah-carey-all-i-want-for-christmas-is-you-extends-record-1235491960\/\" rel=\"nofollow noopener\" target=\"_blank\">All I Want for Christmas Is You<\/a>\u201d singer stars in Gucci\u2019s new holiday video, showing off her new \u201cButterfly\u201d collection, inspired by her <a href=\"https:\/\/www.rollingstone.com\/music\/music-lists\/best-mariah-carey-albums-ranked-reviewed-1235429150\/\" rel=\"nofollow noopener\" target=\"_blank\">1997 album of the same name<\/a>, and designed in collaboration with the Italian fashion house. Directed by Harmony Korine, the clip finds hotel workers and guests scurrying about as they prepare a party in Carey\u2019s honor. <a href=\"https:\/\/www.rollingstone.com\/t\/christmas\/\" id=\"auto-tag_christmas\" data-tag=\"christmas\" rel=\"nofollow noopener\" target=\"_blank\">Christmas<\/a> trees are dressed, lights are strung, and candles are lit, just in time for the singer\u2019s arrival (to the sounds of \u201cAll I Want for Christmas,\u201d natch).<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tGucci says the campaign celebrates \u201c[Carey\u2019s] role as a cultural icon and a fixture of the holiday season,\u201d while capturing the \u201cfestive excitement of one of the most anticipated moments of the year.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tOf course there are <a href=\"https:\/\/www.rollingstone.com\/product-recommendations\/gift-guide\/best-luxury-gift-guide-1234644291\/\" rel=\"nofollow noopener\" target=\"_blank\">plenty of presents<\/a> to go around too, with the campaign showing off the Italian fashion house\u2019s collection of luxe handbags, shoes, and accessories for the season, all \u201coffering inspiration for celebrations, winter escapes, and the many moments shared during the holidays,\u201d per a release.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tCarey\u2019s Butterfly collection, meantime, includes jackets, dresses, T-shirts, shoes, and jewelry, many of which feature a custom Gucci butterfly print with crystals.<\/p>\n<p>\t\t\t<a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fclick.linksynergy.com%2Fdeeplink%3Fid%3DVia2VsmyFkg%26mid%3D37490%26u1%3DRS%26murl%3Dhttps%253A%252F%252Fwww.gucci.com%252Fus%252Fen%252Fpr%252Fwomen%252Fready-to-wear-for-women%252Ftops-shirts-for-women%252Ftops-for-women%252Fprinted-viscose-stretch-jersey-top-p-A00JUIXJIJK5334&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fmariah-carey-christmas-gucci-holiday-campaign-2026-video-1235651280%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" class=\"c-lazy-image__link lrv-a-unstyle-link\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-white lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.rollingstone.com\/wp-content\/themes\/vip\/pmc-rollingstone-2022\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/11\/mariah-gucci-butterfly-top.jpg\" alt=\"Printed viscose stretch jersey top\" data-lazy- data-lazy- height=\"\" width=\"\"\/><\/p>\n<p>\t\t\t<\/a><\/p>\n<p>\n\t\t\t\t\t\t\t\t\t\tBUTTERFLY PRINT\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\tGucci Printed Viscose Top\t\t<\/p>\n<p class=\"c-dek  paragraph lrv-u-order-100 lrv-u-margin-t-150 lrv-u-margin-t-2@mobile-max lrv-a-font-body-l lrv-u-margin-b-00\">\n\t\tThis sequined jersey top features the butterfly print against a lightweight viscose material. Gucci says the glittery piece \u201cilluminates the holidays,\u201d making it a festive piece to throw on for Christmas parties and New Year\u2019s Eve gatherings alike.\t<\/p>\n<p>\t\t\t<a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fclick.linksynergy.com%2Fdeeplink%3Fid%3DVia2VsmyFkg%26mid%3D37490%26u1%3DRS%26murl%3Dhttps%253A%252F%252Fwww.gucci.com%252Fus%252Fen%252Fpr%252Fwomen%252Fhandbags%252Fmini-bags-for-women%252Fgossip-crystal-small-shoulder-bag-p-875847FAHCO9763&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fmariah-carey-christmas-gucci-holiday-campaign-2026-video-1235651280%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" class=\"c-lazy-image__link lrv-a-unstyle-link\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-white lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.rollingstone.com\/wp-content\/themes\/vip\/pmc-rollingstone-2022\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/11\/gucci-mariah-carey-bag.jpg\" alt=\"Gucci Gossip Crystal Small Shoulder Bag\" data-lazy- data-lazy- height=\"\" width=\"\"\/><\/p>\n<p>\t\t\t<\/a><\/p>\n<p>\t\t\t\t\tGucci<\/p>\n<p>\n\t\t\t\t\t\t\t\t\t\tLUXURY GIFT IDEA\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\tGucci Gossip Crystal Small Shoulder Bag\t\t<\/p>\n<p class=\"c-dek  paragraph lrv-u-order-100 lrv-u-margin-t-150 lrv-u-margin-t-2@mobile-max lrv-a-font-body-l lrv-u-margin-b-00\">\n\t\tThis bag features Gucci\u2019s iconic GG canvas monogram with crystal embellishments throughout. The bag comes with a chain strap and a leather strap, along with leather trim in Carey\u2019s signature lavender colorway.\t<\/p>\n<p>\t\t\t<a href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fclick.linksynergy.com%2Fdeeplink%3Fid%3DVia2VsmyFkg%26mid%3D37490%26u1%3DRS%26murl%3Dhttps%253A%252F%252Fwww.gucci.com%252Fus%252Fen%252Fpr%252Fjewelry-watches%252Ffashion-jewelry%252Ffashion-necklaces%252Fgg-marmont-crystal-pendant-necklace-p-A00JVFIAAIP8521&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fmariah-carey-christmas-gucci-holiday-campaign-2026-video-1235651280%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" class=\"c-lazy-image__link lrv-a-unstyle-link\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-white lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.rollingstone.com\/wp-content\/themes\/vip\/pmc-rollingstone-2022\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2026\/11\/gucci-mariah-butterfly-necklace.jpg\" alt=\"GG Marmont Crystal Pendant Necklace\" data-lazy- data-lazy- height=\"\" width=\"\"\/><\/p>\n<p>\t\t\t<\/a><\/p>\n<p>\n\t\t\t\t\t\t\t\t\t\tMARIAH CAREY-INSPIRED\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\tGG Marmont Crystal Pendant Necklace\t\t<\/p>\n<p class=\"c-dek  paragraph lrv-u-order-100 lrv-u-margin-t-150 lrv-u-margin-t-2@mobile-max lrv-a-font-body-l lrv-u-margin-b-00\">\n\t\tCarey fans and fashion fans alike will also want to pick up this limited-edition pendant necklace, which features a crystal-embellished GG charm, along with a crystal butterfly charm, both set on a palladium-toned chain.<\/p>\n<p>Butterflies, of course, have long been associated with the singer, ever since she released her autobiographical song and album of the same name.\t<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tCarey officially kicked off the holiday season on Sunday, with her <a rel=\"nofollow noopener\" href=\"https:\/\/www.youtube.com\/watch?v=2qIZ1A3P8po\" target=\"_blank\">annual \u201cIt\u2019s Time\u201d video<\/a>, marking the transition from Halloween to Christmas. This year\u2019s video, created in collaboration with <a rel=\"nofollow noopener\" href=\"https:\/\/clicks.trx-hub.com\/xid\/pmc_0aaa4_rollingstone?q=https%3A%2F%2Fwww.amazon.com%2Fstores%2Fpage%2FF1544BBF-9945-4D48-A338-7894D2BDEEF0%3Fstore_ref%3DSBV_A03796483TOM7LZHNP4U-A039688826IUV92OQ1SEP%26pd_rd_plhdr%3Dt%26hsa_cr_id%3D0%26lp_asins%3DB0G2D48JJH%252CB0G2MQWN7Z%252CB0G2MV2PVT%26lp_query%3Dsol%2Bde%2Bjaneiro%26lp_slot%3Dauto-sparkle-hsa-tetris%26sdp_ad_group%3D300173708014604%26i%3Daps%26aref%3D2yY5yQOInW%26_encoding%3DUTF8%26pd_rd_i%3DB0G2D48JJH%26pd_rd_w%3DBqwir%26content-id%3Damzn1.sym.22e060df-ce87-467b-805a-61b8bd37fbe9%253Aamzn1.sym.22e060df-ce87-467b-805a-61b8bd37fbe9%26pf_rd_p%3D22e060df-ce87-467b-805a-61b8bd37fbe9%26pf_rd_r%3D6PRYAAX3GRWS8SS3EBET%26pd_rd_wg%3D9ARgM%26pd_rd_r%3D529836af-2196-46f1-8dd5-01b5b3300925%26linkCode%3Dll2%26tag%3Drs-chan-20%26linkId%3Dfb163664c531d5e68010f2553ab2bf8d%26language%3Den_US%26ref_%3Das_li_ss_tl%26asc_source%3Dweb%26asc_campaign%3Dweb%26asc_refurl%3Dhttps%253A%252F%252Fwww.rollingstone.com%252Fproduct-recommendations%252Flifestyle%252Fmariah-carey-christmas-gucci-holiday-campaign-2026-video-1235651280%252F&amp;p=https%3A%2F%2Fwww.rollingstone.com%2Fproduct-recommendations%2Flifestyle%2Fmariah-carey-christmas-gucci-holiday-campaign-2026-video-1235651280%2F&amp;ref=pmcTrackonomicsReferrer&amp;event_type=click\" target=\"_blank\">beauty brand Sol de Janeiro<\/a>, has already amassed more than 4.5 million views and counting on YouTube.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tCarey is also picking up streams online for her seasonal hit: <a href=\"https:\/\/www.instagram.com\/p\/DfPlCZNpHGu\/\" rel=\"nofollow noopener\" target=\"_blank\">according to Spotify<\/a>, \u201cAll I Want for Christmas Is You\u201d re-entered the charts at no. 37, with more than 1.8 million streams on Nov. 1.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-line-height-copy  lrv-a-font-body-l   \">\n\tThe Queen of Christmas will also be looking to reclaim her throne at the top of the Billboard Hot 100, after Ella Langley\u2019s \u201cChoosin\u2019 Texas\u201d replaced \u201cAll I Want for Christmas Is You\u201d as the <a href=\"https:\/\/www.rollingstone.com\/music\/music-country\/ella-langley-choosin-texas-mariah-carey-billboard-chart-1235629660\/\" rel=\"nofollow noopener\" target=\"_blank\">biggest hit in Hot 100 history<\/a>, with 25 weeks and counting. Carey\u2019s song had spent a cumulative 22 weeks at the top of the charts.<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may&hellip;\n","protected":false},"author":2,"featured_media":665062,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[39529,146,85,46,2221,409,11899,11900],"class_list":["post-665061","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-christmas","tag-entertainment","tag-il","tag-israel","tag-mariah-carey","tag-music","tag-noads","tag-rs-recommends"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/665061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=665061"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/665061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/665062"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=665061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=665061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=665061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}