{"id":665979,"date":"2026-11-03T21:22:11","date_gmt":"2026-11-03T21:22:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/665979\/"},"modified":"2026-11-03T21:22:11","modified_gmt":"2026-11-03T21:22:11","slug":"netflix-launches-ai-discover-content-recommendation-feature","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/665979\/","title":{"rendered":"Netflix Launches AI Discover Content Recommendation Feature"},"content":{"rendered":"

\n\tNetflix<\/a>, which has seen viewer engagement slide in recent quarters, is turning to AI for a new feature aimed at spurring users to find something new to watch.<\/p>\n

\n\tThe company on Tuesday (Nov. 3) is debuting AI Discover, a new feature on the Netflix TV app, initially to a limited number of subscribers in the U.S. In the first iteration of the new AI-based tool, you are prompted to explore content based on preset themes (such as \u201cSomething Light,\u201d \u201cScare Me,\u201d \u201cWorkplace Comedy Favorites,\u201d \u201cFamily Movie Night,\u201d \u201cQuick Watches,\u201d \u201cFamily Scandal Sagas\u201d or \u201cRoyal Court Intrigue\u201d). The recommended titles are produced in real time, according to Netflix, based on a user\u2019s viewing history and preferences as well as what\u2019s trending on the platform.<\/p>\n

\n\tThe streamer will begin rolling out AI Discover in the U.S. to customers who use Netflix in English on supported smart TVs. If you have access to it, you will see a \u201cDiscover\u201d tab with a red gem-shaped icon and a \u201cNew\u201d label in the top navigation bar on your TV. The company plans to expand the feature to more regions and customers in the coming weeks.<\/p>\n

\n\tNetflix has long used machine-learning and AI technologies to personalize content recommendations, but AI Discover is the first user-facing application that the company is branding as powered by artificial intelligence. The hope is that the AI-recommended titles will be another tool to drive up Netflix\u2019s total watch time among viewers, especially in the U.S. Amid a recent drop-off in per-subscriber viewing, Netflix overhauled its content leadership team, which included replacing content chief Bela Bajaria<\/a> with industry veteran Peter Rice in a bid to produce more hits.<\/p>\n

\n\tThe AI content recommendation feature is interactive, but it\u2019s not a chatbot-like experience. AI Discover will not be available on kids\u2019 profiles.<\/p>\n

\n\tWhen you click on the Discover button on the Netflix interface, it shows a message that says, \u201cGive me a moment while I find your next obsession.\u201d Here\u2019s how the theme-based AI Discover experience works, according to Netflix:<\/p>\n

Pick from a range of themes, each previewed with a clip from a show or movie. Some match a mood (\u201cSomething Light,\u201d \u201cScare Me\u201d), an intended audience (\u201cFamily Movie Night\u201d) or how much time you have (\u201cQuick Watches\u201d). Others might reflect what\u2019s new or popular, or what you\u2019ve been watching lately.<\/p>\n

The app displays an array of matching movie or TV show recommendations.<\/p>\n

You can then pick from more specific themes to continue searching; or you can select \u201cSomething Different\u201d for a fresh set.<\/p>\n

Every title has a \u201cTune Your Recommendations\u201d button, right next to \u201cPlay\u201d and \u201cMy List.\u201d Use it to keep a recommendation, or to ask Netflix to not recommend something again.<\/p>\n

\n\tNetflix is positioning the AI-powered recommendation feature as a work in progress \u2014 and it says it wants customers to provide input about how useful they find it. \u201cThink of AI Discover as our test kitchen: we\u2019re trying out new recipes for discovery, and your use and feedback help us decide which ones to keep, improve or serve up next,\u201d Netflix says in a blog post about the new feature. \u201cSome may even make their way into the main Netflix experience.\u201d<\/p>\n

\n\tAI Discover is powered by a \u201cnew intelligence layer we\u2019ve been building that responds to what members tell us in real time and keeps learning,\u201d according to Netflix.<\/p>\n

\n\t\u201cWhat we\u2019re most excited about is how it feels to use,\u201d the company says. \u201cTell us what you\u2019re after, and the experience adjusts. Tell us a recommendation isn\u2019t for you, and we\u2019ll remember it in AI Discover, so it won\u2019t keep turning up.\u201d<\/p>\n

\n\tNetflix has also adopted AI in other areas of its business. About 300 titles across the streamer\u2019s library have used generative AI across their production process<\/a>, the company announced in July. This spring, Netflix paid $587 million to buy Ben Affleck-founded company InterPositive<\/a>, which it says gives filmmakers AI tools to use throughout film and TV productions.<\/p>\n

\n\t\u2014 Corbin Bolies contributed to this article<\/p>\n","protected":false},"excerpt":{"rendered":"Netflix, which has seen viewer engagement slide in recent quarters, is turning to AI for a new feature…\n","protected":false},"author":2,"featured_media":665980,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[114,85,46,400],"class_list":["post-665979","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-business","tag-il","tag-israel","tag-netflix"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/665979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=665979"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/665979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/665980"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=665979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=665979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=665979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}