{"id":66787,"date":"2025-10-10T23:05:12","date_gmt":"2025-10-10T23:05:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/66787\/"},"modified":"2025-10-10T23:05:12","modified_gmt":"2025-10-10T23:05:12","slug":"meta-weighs-instagram-tv-app-to-take-on-youtube","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/66787\/","title":{"rendered":"Meta Weighs Instagram TV App to Take On YouTube"},"content":{"rendered":"<p>Meta Platforms <a data-ticker=\"META\" href=\"https:\/\/www.tipranks.com\/stocks\/meta\" rel=\"nofollow noopener\" target=\"_blank\">(META)<\/a> is reportedly exploring a dedicated TV app for Instagram, which could bring the social media platform to living room screens for the first time. The move shows Meta\u2019s effort to grow Instagram\u2019s video audience and compete more directly with Alphabet\u2019s <a data-ticker=\"GOOGL\" href=\"https:\/\/www.tipranks.com\/stocks\/googl\" rel=\"nofollow noopener\" target=\"_blank\">(GOOGL)<\/a> YouTube.<\/p>\n<p>Elevate Your Investing Strategy: Take advantage of <a data-link=\"article_promo\" href=\"https:\/\/lp.tipranks.com\/july-2025-50off\/?coupon=intro50p&amp;llf=rss&amp;timer=on\" rel=\"nofollow noopener\" target=\"_blank\"> TipRanks Premium at 50% off! <\/a> Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.<\/p>\n<p>Meta Weighs Instagram TV App<\/p>\n<p>Instagram head Adam Mosseri revealed at the Bloomberg Screentime conference in Los Angeles on October 9, 2025, that the company is exploring a TV app for the platform.<\/p>\n<p>Mosseri said Instagram needs to adapt to changing user habits, noting that more people now watch videos on their TVs. He acknowledged that not developing a TV app earlier was a missed opportunity, adding that Instagram now aims to deliver a strong presence across all major devices. He added that if people are watching more on TV, then the company needs to be there too.<\/p>\n<p>Meta\u2019s Plan to Rival YouTube<\/p>\n<p>This possible TV app would let Instagram compete directly with YouTube, which has long led TV-based video streaming with its dedicated app. By bringing Reels and other videos to TVs, Meta hopes to boost viewer engagement and create more ad opportunities. <\/p>\n<p>Notably, <a href=\"https:\/\/www.tipranks.com\/news\/meta-meta-says-instagram-has-three-billion-monthly-active-users\" rel=\"nofollow noopener\" target=\"_blank\">Instagram, with 3 billion monthly users<\/a>, has evolved from a photo-sharing app to focus on messaging, Stories, and Reels. A TV app could expand Instagram\u2019s reach and challenge TV ads, but success will rely on usability, partnerships, and ad results. Moreover, making vertical videos work well on TV may be tricky.<\/p>\n<p>Meanwhile, Instagram\u2019s focus on short-form videos already puts it in competition with TikTok, especially in countries like India, where TikTok is banned and Instagram expects strong growth.<\/p>\n<p>Is Meta a Good Stock to Buy Now?<\/p>\n<p>On TipRanks,\u00a0<a href=\"https:\/\/www.tipranks.com\/stocks\/meta\" rel=\"nofollow noopener\" target=\"_blank\">META stock<\/a>\u00a0has a consensus Strong Buy rating among 47 Wall Street analysts. That rating is based on 41 Buys and six Holds assigned in the last three months. The\u00a0<a href=\"https:\/\/www.tipranks.com\/stocks\/meta\/forecast\" rel=\"nofollow noopener\" target=\"_blank\">average META price target<\/a>\u00a0is $875.86, which implies an upside of 19.41% from the current trading level.<\/p>\n<p><a href=\"https:\/\/www.tipranks.com\/stocks\/meta\/forecast\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"766\" src=\"https:\/\/www.newsbeep.com\/il\/wp-content\/uploads\/2025\/10\/image-789-1024x766.png\" alt=\"\" class=\"wp-image-2489547\"  \/><\/a><\/p>\n<p><a href=\"https:\/\/www.tipranks.com\/stocks\/meta\/forecast\" rel=\"nofollow noopener\" target=\"_blank\">See more META analyst ratings<\/a><\/p>\n<p><a href=\"https:\/\/www.tipranks.com\/glossary\/d\/disclaimer-disclosure\" style=\"margin-right: 32px;\" rel=\"nofollow noopener\" target=\"_blank\">Disclaimer &amp; Disclosure<\/a><a href=\"https:\/\/www.tipranks.com\/glossary\/c\/contact-editor\" rel=\"nofollow noopener\" target=\"_blank\">Report an Issue<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Meta Platforms (META) is reportedly exploring a dedicated TV app for Instagram, which could bring the social media&hellip;\n","protected":false},"author":2,"featured_media":66788,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[85,46,321,125],"class_list":["post-66787","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mobile","tag-il","tag-israel","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/66787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=66787"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/66787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/66788"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=66787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=66787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=66787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}