{"id":71357,"date":"2025-10-13T08:27:06","date_gmt":"2025-10-13T08:27:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/71357\/"},"modified":"2025-10-13T08:27:06","modified_gmt":"2025-10-13T08:27:06","slug":"microdrama-boom-goes-global-at-mipcom","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/71357\/","title":{"rendered":"Microdrama Boom Goes Global at Mipcom"},"content":{"rendered":"

\n\tAR is presenting an extensive selection of microdramas<\/a> from China and beyond at the ongoing Mipcom<\/a> market. <\/p>\n

\n\tThe company operates across the $7 billion Chinese and $4 billion international short-form content sectors, with a library of 1,000 titles spanning eight studios and five apps. Its top 100 programs have generated more than 10 billion views worldwide.<\/p>\n

\n\tAt Mipcom, AR is showcasing new and popular series from Liu Yi Media, Playlet and COL<\/a>, three of the most active studios in the sector.<\/p>\n

\n\tLiu Yi Media, founded in 2022 by author Mo Jian Shao Ye, produces over 20 original short dramas a month and holds a library exceeding 500 titles. The company reports a hit rate of around 50%. Among the titles presented at Mipcom are \u201cUrban Miracle Doctor,\u201d which follows Qin Yang, a disgraced construction worker whose medical skills and resilience propel him from the margins to power, and \u201cDragon Mother,\u201d where street cleaner Tang Zhenzhen discovers her mysterious lineage as a warrior queen while battling injustice. Both series reflect Liu Yi Media\u2019s emphasis on audience-driven storytelling through its own platform, Liu Yi Short Drama.<\/p>\n

\n\tPlaylet specializes in vertical-screen microdramas across a range of genres. The studio has reported a 400% revenue increase in the APAC region in early 2024 and maintains one of the strongest performance records in the business. Featured at Mipcom are \u201cThe Mayor\u2019s XXL Wife: Her Stunning Return,\u201d in which Sophia, a woman once mocked for her size, reclaims her life and love after a stunning transformation, and \u201cThe Secret Heiress,\u201d where Lily Wilson, returning from abroad, conceals her wealth and identity to expose those who betrayed her. Playlet\u2019s partnerships with established talent are central to its global expansion strategy.<\/p>\n

\n\tCOL, a publicly listed company, develops, produces and distributes microdramas through operations in North America, China and Southeast Asia. It has incubated the platforms Reelshort, Sereal+ and Flareflow, and works in content licensing, IP development, co-production and consulting. From its Sereal+ label, COL is presenting \u201cMy L.A. Fireman,\u201d which follows a romance born amid the chaos of a California wildfire, and \u201cMy Call Boy Billionaire Daddy,\u201d about Ines, a woman wronged by the powerful Ward family, who returns to confront her past and rewrite her destiny. Both projects underscore COL\u2019s aim to merge premium storytelling with scalable international formats.<\/p>\n

\n\tTogether, the companies\u2019 participation at Mipcom highlights the rapid growth of the microdrama business as Chinese studios and platforms position short-form series for global distribution.<\/p>\n","protected":false},"excerpt":{"rendered":"AR is presenting an extensive selection of microdramas from China and beyond at the ongoing Mipcom market. The…\n","protected":false},"author":2,"featured_media":71358,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[50886,146,85,46,50887,28178],"class_list":["post-71357","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-col","tag-entertainment","tag-il","tag-israel","tag-microdramas","tag-mipcom"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/71357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=71357"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/71357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/71358"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=71357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=71357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=71357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}