{"id":71869,"date":"2025-10-13T13:58:07","date_gmt":"2025-10-13T13:58:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/71869\/"},"modified":"2025-10-13T13:58:07","modified_gmt":"2025-10-13T13:58:07","slug":"youtube-and-bbc-studios-laud-content-partnership-feed-your-fandom","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/71869\/","title":{"rendered":"YouTube and BBC Studios Laud Content Partnership: “Feed Your Fandom”"},"content":{"rendered":"

\n\tYouTube has arrived<\/a> on the Croisette.<\/p>\n

\n\tFor the first time in the company\u2019s 20-year history, the content behemoth \u2014\u00a0owned by Google \u2014\u00a0has come to MIPCOM<\/a> and used its first keynote session to laud the platform\u2019s partnership with BBC Studios<\/a>. Pedro Pina, vice-president, head of YouTube<\/a> EMEA and Jasmine Dawson, senior vice-president of digital at BBC Studios took to the Palais stage with Evan Shapiro on Monday morning.<\/p>\n

\n\tThe pair were probed on challenging the usual norms of broadcast television in favor of creator-facing content, and why cultivating fandom \u2014\u00a0audiences that grow emotionally attached to an IP online \u2014\u00a0lies at the heart of success when it comes to tackling YouTube\u2019s intricate ecosystem. Dawson and Pina touted the triumph of BBC Earth\u2019s YouTube channel, one of BBC Studios\u2019 oldest channels on the platform (launched in 2009) and boasting over 14 million subscribers, as an example.<\/p>\n

\n\t\u201cPutting our audience obsession at the heart of everything we do is what makes our business work now, being fandom first,\u201d said Dawson. \u201cBBC Studios is proud to build the biggest fandoms across the world\u2026 That\u2019s why the partnership with YouTube is so critical, because that partnership is enabling and driving that creative-first mindset.\u201d BBC Earth is able to draw on a host of content from the BBC\u2019s Natural History Unit as well as the David Attenborough-narrated Planet Earth<\/a> and Blue Planet, she explained. \u201cWhat we are excelling at is finding our fandoms \u2014 finding our fandoms across the world who care about [these shows].\u201d<\/p>\n

\n\tPina concurred with Dawson, adding that traditional TV players too often fall into the trap of assuming that content is still working on \u201ca push mechanism.\u201d He said: \u201cTypically, people look at distribution platforms from a broadcasting standpoint, [they say], \u2018I have a piece of content right now and YouTube reaches however many million people, so I\u2019m just going to push the content, and somehow magically it shows up on in front of people on the other side.\u2019 And that\u2019s just not how it works.\u201d<\/p>\n

\n\t\u201cIt\u2019s not a push mechanism anymore, it\u2019s a pull mechanism,\u201d continued Pina. \u201cThat\u2019s why hiring YouTube creators is so important, because they understand fundamentally that this is about curating, taking care of your fandom, [and] feeding your fandom what they need in order for them to start pulling their audience.\u201d<\/p>\n

\n\tDawson told audience members that BBC Studios, the commercial arm of the British broadcaster, have done exactly that. Content creators now hold senior positions at the company, a fact that Shapiro pointed out might make some execs listening a little uncomfortable. \u201cI think there is a real big difference between a creator that thinks about their channel 24\/7 and the digital teams that sit on the other side for us,\u201d explained Dawson. \u201cBut also we\u2019re learning from each other, and that\u2019s really important, and we believe that we have found our fandoms and have cracked that code.\u201d<\/p>\n

\n\tThe BBC Studios exec said that engagement isn\u2019t suffering through the partnership. \u201cWe see this with so many of our IPs \u2014\u00a0it\u2019s not a mutually exclusive game,\u201d Dawson said about making the content free to consume on YouTube. \u201cWe\u2019re not sacrificing anything. Actually, it\u2019s incremental. And that is a really powerful conversation to have with some of our distribution partners, whether it\u2019s Bluey with Disney or some of our BBC Earth titles with PBS and other distributors. They understand that this is where the fandom grows, and it drives that incrementality.\u201d<\/p>\n

\n\tPina said the power is in accessibility. \u201cEveryone could be a YouTuber,\u201d he told Shapiro, adding that partnering with YouTube is a win-win for both parties. \u201cWe don\u2019t commission stuff, so we don\u2019t give money and then make profit back. What we do is, if you\u2019re successful, I\u2019m successful. If you\u2019re not successful, I\u2019m not successful. It\u2019s the best combination ever. The audience will determine whether the content is good or not.\u201d<\/p>\n

\n\tRead our MIPCOM preview here<\/a>, where THR takes a look at the ramifications of the creator economy taking center stage at this year\u2019s edition.<\/p>\n","protected":false},"excerpt":{"rendered":"YouTube has arrived on the Croisette. For the first time in the company\u2019s 20-year history, the content behemoth…\n","protected":false},"author":2,"featured_media":71870,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[28176,146,2226,85,399,46,28178,50831,36463,678],"class_list":["post-71869","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-bbc-studios","tag-entertainment","tag-france","tag-il","tag-international","tag-israel","tag-mipcom","tag-mipcom-2025","tag-planet-earth","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/71869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=71869"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/71869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/71870"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=71869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=71869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=71869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}