{"id":72686,"date":"2025-10-13T22:25:07","date_gmt":"2025-10-13T22:25:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/il\/72686\/"},"modified":"2025-10-13T22:25:07","modified_gmt":"2025-10-13T22:25:07","slug":"cnn-tests-the-waters-with-a-creator-driven-concept","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/il\/72686\/","title":{"rendered":"CNN Tests the Waters With a Creator-Driven Concept"},"content":{"rendered":"

\n\tCNN<\/a> is planting its own flag in the ever-growing creators economy. <\/p>\n

\n\tThe network\u2019s international division revealed a new initiative on Thursday to create a unit, titled CNN Creators, based out of its newly launched Middle East hub in Media City Qatar, Doha as well as a 30-minute weekly show bowing on Oct. 23 with that same branding.<\/p>\n

\n\tCNN international exec Meara Erdozain stated that the show \u201cis unlike any show we have ever launched\u201d and \u201cwill reflect how our younger audiences are engaging with stories and will deliver compelling, entertaining content in a multitude of ways. It will focus on news-adjacent topics and stories that feel real, relevant, and relatable.\u201d <\/p>\n

\n\tAndrew Potter, formerly a Vice Media producer, will lead the team<\/a> with a focus on \u201cAI, tech, art, culture, sport, and social trends,\u201d the company said.<\/p>\n

\n\tThe launch of what\u2019s promised to be a new format for the network arrives CNN undergoes a new round of digital reimagining. A standalone subscription product (the first major effort from the network since the quickly-shuttered CNN+ app in 2022) is set to bow this fall as the company tests a metered paywall on its digital content.<\/p>\n

\n\tSince former New York Times business chief Mark Thompson joined CNN just over two years ago, the exec been aiming to chart a new course for the network beyond its 24\/7 cable TV roots. In January, Thompson unveiled a major restructuring that cut hundreds of jobs and put open job listings up for the pivot to, as he put it<\/a>, \u201cshift CNN\u2019s gravity towards the platforms and products where the audience themselves are shifting\u201d while investing $70 million in that effort.<\/p>\n

\n\tThe company has relaunched CNN Audio as CNN Podcasts<\/a> as it expands its slate of shows and brought on a slew of new executive-level hires to manage and reimagine its digital operation (with nearly 75 million monthly uniques it\u2019s one of the few sites that can compete with the Times\u2018 scale). It also unveiled plans to bolt-on new lifestyle offerings and further integrate its linear and streaming programming teams.<\/p>\n

\n\tThe launch of CNN Creators appears to be one small piece of the new strategy, even as its rollout announcement reminds of another network digital innovation from eons ago: \u201ciReport for CNN.\u201d<\/p>\n

\n\tThat 2000s era Time Warner bet also had an international TV show component \u2014 \u201can interactive, international monthly half-hour TV program showcasing the most newsworthy and informative iReport contributions and citizen journalism reports on the internet\u201d \u2014 as sort of a pre-social media look at what indie creators could report on.<\/p>\n

\n\tThis time, however, the creators are veteran producers with journalism backgrounds. Yet the end product sounds like it\u2019ll be different than the traditional news anchor desk presentation. A job listing<\/a> for a role on the team describes a series that sounds like something a digital media studio might produce. <\/p>\n

\n\t\u201cThe weekly linear show is a high-stakes storytelling challenge where two teams of content creators go head-to-head. At the start of the week, they choose a topic to tackle and set out to craft the most compelling stories around that topic,\u201d it reads. \u201cViewers get a front-row seat to their creative process \u2014 brainstorming, scripting, filming, editing, and refining their work \u2014 before the teams present their final pieces in an energetic live showdown.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"CNN is planting its own flag in the ever-growing creators economy. The network\u2019s international division revealed a new…\n","protected":false},"author":2,"featured_media":72687,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[15394,146,85,46],"class_list":{"0":"post-72686","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-cnn","9":"tag-entertainment","10":"tag-il","11":"tag-israel"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/72686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/comments?post=72686"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/posts\/72686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media\/72687"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/media?parent=72686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/categories?post=72686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/il\/wp-json\/wp\/v2\/tags?post=72686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}